Instant X-Pertise: Marketing
Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
EP 11: Prospecting Tips: Bad TOFU Destroys MOFU and BOFU.
Shari and Yvette discuss the importance of creating a well-defined avatar and offer some insights on what can happen when you’re not diligent at the top of the funnel.
---
Send in a voice message: https://anchor.fm/XPROMOS/message
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Listen to Instant X-Pertise: Marketing
RadioPublic
A free podcast app for iPhone and Android
- User-created playlists and collections
- Download episodes while on WiFi to listen without using mobile data
- Stream podcast episodes without waiting for a download
- Queue episodes to create a personal continuous playlist
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connecting
Find new listeners
- A dedicated website for your podcast
- Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Understand your audience
- Capture listener activity with affinity scores
- Measure your promotional campaigns and integrate with Google and Facebook analytics
Engage your fanbase
- Deliver timely Calls To Action, including email acquistion for your mailing list
- Share exactly the right moment in an episode via text, email, and social media
Make money
- Tip and transfer funds directly to podcastsers
- Earn money for qualified plays in the RadioPublic apps with Paid Listens
Updated privacy policy: We have made some changes to our Privacy Policy. Please note that your continued use of the RadioPublic services following the posting of such changes will be deemed an acceptance of this update. Learn more.