Instant X-Pertise: Marketing
Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
EP 42: 7 Steps to Create Your Own ABM Program, no matter your size
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.
This second of five special podcast episodes dedicated to ABM levels the playing field for small businesses by sharing the 7 major steps you need to take to build your own ABM program.
To learn more about ABM and to download a one sheet on the 7 steps, visit the XPROMOS ABM microsite at abm.xpromos.com.
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