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Instant X-Pertise: Marketing

56 EpisodesProduced by XPROMOS Marketing MasteryWebsite

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

18:07

EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey

Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve broken this important topic into 4 parts. Today in part 1 of How to Tell Your Brand Story: The Hero's Journey, hear about the neuroscience behind it, an overview of the framework, and an explanation of who’s the hero of the story.

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