Instant X-Pertise: Marketing
Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey
Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve broken this important topic into 4 parts. Today in part 1 of How to Tell Your Brand Story: The Hero's Journey, hear about the neuroscience behind it, an overview of the framework, and an explanation of who’s the hero of the story.
Get the whole story at our website.
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