Cover art for podcast Instant X-Pertise: Marketing

Instant X-Pertise: Marketing

55 EpisodesProduced by XPROMOS Marketing MasteryWebsite

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

episodes iconAll Episodes

EP 55: What’s Your Guru Stack?

May 24th, 2022

16:30

Many marketers ask, "what's your martech stack" to uncover a brand's secret sauce to success. We think they're asking the wrong question. Today's …

EP 54: 7 Offers That Didn't Suck, Crushed KPIs, and How You can Replicate Them, Part 2

May 17th, 2022

20:18

In our last episode, we shared 3 killer offers that crushed our clients KPIs, and how they would have looked with an offer that sucked. In this Part …

EP 53: 7 Offers That Didn't Suck, Crushed KPIs, and How You can Replicate Them, Part 1

May 11th, 2022

14:02

In our last episode, we identified 6 ways your offer probably sucks and how to fix it. Many of you were still skeptical about creating a great offer with the same budget as the sucky one. In this episode we are opening …

EP 52: 6 Reasons Why Your Marketing Offer Probably Sucks

May 3rd, 2022

16:54

As marketers, we often spend so much time toiling on the meaty assets of our campaigns that the presentation of the offer itself gets treated as an afterthought. Ironically, it's these afterthoughts like the offer that …

EP 51: How to Tell Your Brand Story Part 4: Simplifying for Longevity

February 8th, 2022

20:54

We’ve spent the last three episodes talking about brand stories. We examined why you should tell a story and the overall framework.  We covered the …

EP 50: How to Tell Your Brand Story Part 3: Connecting the Dots

January 28th, 2022

16:13

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  Two episodes ago, we examined why you should tell a story and the overall …

EP 49: How to Tell Your Brand Story Part 2: Examining Your USP

January 19th, 2022

23:45

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the …

EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey

January 12th, 2022

18:07

Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve …

EP 47: Are You Bringing the Fun to Your B2B Marketing Funnel?

January 5th, 2022

18:04

57% of prospects want marketing to amuse and entertain them. B2B marketing is not immune to consumer trends, so what are you doing to bring the fun? Not sure where to begin? Wondering how this happened? Listen in.

Find …

EP 46: Fall 2021 Retail Trends Update with Cathy Parks

September 25th, 2021

12:28

This week we went live with Cathy Parks, creator of the PARKS Method of selling to retail stores and our collaborator on the Sell to Stores brand. In …

EP 45: ABM Insights: How to connect YOUR story to THEIR needs

September 22nd, 2021

14:13

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on …

EP 44: ABM Insights: 11 Ways to Creatively Drive Home Your Message

September 22nd, 2021

17:01

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on …

EP 43: The Importance of Mixing Up Your ABM Touchpoints

September 21st, 2021

8:42

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on …

EP 42: 7 Steps to Create Your Own ABM Program, no matter your size

September 21st, 2021

16:50

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on …

EP 41: What is ABM and Why Should You Care?

September 21st, 2021

19:24

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on …

EP 40: When the Seeds Sprout

November 24th, 2020

10:34

In EP 31   we discussed the seeds we were planting in the pandemic. Now they're   sprouting and we are nurturing during this critical phase. Find out what we've learned and how you can benefit.

--- Send in a voice …

EP 39: Scary Reality: the Fear of Change

October 30th, 2020

7:43

Change is scary. The alternative is worse. Obsolescence isn’t new. Often technology dooms certain businesses, this time its the pandemic. Can you …

EP 38: How can you get prospect's attention this quarter?

October 26th, 2020

12:34

There's still time to make an impact before 2020 comes to a close. But how do you get the attention of prospects in this pandemic? 

In this episode, Shari and Yvette reveal how they are gaining new clients this quarter, …

EP 37: Making the Case for Consumer Choice

October 12th, 2020

12:06

When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no.  Find out why, as we discuss the rationale for consumers, retailers, and …

EP 36: What the PARKS Method is, and why you should care

August 21st, 2020

10:53

In our final episode interview with Cathy Parks, retail sales guru, she shares the secrets of the PARKS Method and the core principles of how to sell to retail stores. To reach Cathy and check out what Sell to Stores is …

EP 35: One SKU is never enough: expanding a product into a Line

August 20th, 2020

15:12

Learn why you have to expand your solo product in a full line, and get hot tips from PARKS Method creator Cathy Parks on how to do it. To reach Cathy …

EP 34: Decrypting this Golden Nugget of Advice on Selling Products to Retail Stores

August 19th, 2020

11:36

According  to consumer goods sales expert Cathy Parks, “The profits are in the journey”.   Find out exactly what that means in this episode. Cathy Parks is the creator of the PARKS Method for selling to stores. To reach …

EP 33: Avoiding Brick & Mortar Sales Disaster, part 2

August 18th, 2020

18:08

Three mistakes to avoid at your million-dollar national buyer presentation meeting. Insights from Cathy Parks, retail marketing expert and creator of …

EP 32: Avoiding Brick & Mortar Disaster

August 17th, 2020

11:33

Three common mistakes to absolutely avoid when trying to sell to stores. We are  joined in this episode by Cathy Parks, retail marketing expert and …

EP 31: Planting Seeds in the Pandemic

July 10th, 2020

18:16

In the last 6 weeks, we've launched one course, run one 5-Day LIVE Workshop, and two 5-Day LIVE Challenges.  Find out what it was like, why we did it, and what you can learn from our experience.

If you'd like to know …

EP 30: How and Why to Become Essential

May 30th, 2020

14:14

In this episode, Shari shares a huge value nugget as she discusses the correlation between agency profitability and client relationships. Bottom line: her secret for  eliminating competition and price sensitivity is to

EP 29: Updating the Pivoting Journey

May 2nd, 2020

6:12

We are working fast and furious to launch our new subscription course focused on helping small business owners accelerate their growth in this new normal. Here's our own list of three ways to thrive:

1. Your resiliency …

EP 28: Pivoting your business for growth in the new norm

April 16th, 2020

14:33

Surviving 31 years in business means pivoting along the way. Hear about our 4 major pivots and what we are doing to help small business owners who need to pivot today. For more details visit thriveinthenewnorm.com

--- …

EP 27: XPROMOS Instant Marketing Insights #28-30

November 18th, 2019

10:41

EP 27: XPROMOS Instant Marketing Insights #28-30 delivered three insights from the retention phase of the customer journey. Insight #28 shows a Rain Bird example of how you can build a short-term loyalty program with …

EP 26: XPROMOS Instant Marketing Insights #25-27

November 16th, 2019

13:31

EP 26: XPROMOS Instant Marketing Insights #25-27 are the last three insights from the purchase phase of the customer journey.  In this episode, we share how you can borrow interest from the buzz of innovation. Plus, an …

EP 25: XPROMOS Instant Marketing Insights #21-24

November 14th, 2019

13:19

EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, …

EP 24: XPROMOS Instant Marketing Insights #19-21

November 12th, 2019

10:33

EP 24: XPROMOS Instant Marketing Insights #19-21 features more insights from the purchase phase of the customer journey, including how Coca-Cola …

EP 23: XPROMOS Instant Marketing Insights #16-18

October 30th, 2019

18:05

EP 23: XPROMOS Instant Marketing Insights #16-18 features more success stories from the purchase phase of the customer journey. Listen in to see how a made-up anniversary led to the best sales year ever for a brand that …

EP22: XPROMOS Instant Marketing Insights #13-15

October 28th, 2019

13:52

EP 22: XPROMOS Instant Marketing Insights #10-12 are all about legacy, from the purchase phase of the customer journey. One story is about a wildly …

EP 21: XPROMOS Instant Marketing Insights #10-12

October 24th, 2019

11:36

EP 21: XPROMOS Instant Marketing Insights #10-12 feature success stories from billion-dollar companies like Sage software, Tecate Beer and Farmer …

EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9

October 21st, 2019

13:37

EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9 covers insights and takeaways from major brands like Mattel, Bandai, and Oroweat as we progress from the interest to the trial phase of the customer journey. To …

EP 19: 30 in 30 Instant Marketing Insights #4-6

October 19th, 2019

11:54

In this EP 19, we've compiled Instant Marketing Insights #4-6 from XPROMOS 30in30 celebration of our 30th anniversary. These insights are from the beginning of the customer journey. Each one is a success story from a …

EP 18: 30 in 30 Instant Marketing Insights #1-3

October 5th, 2019

7:31

To celebrate our 30th anniversary as a marketing agency, we are sharing 30 of our best marketing insights in 30 days.

We are covering different marketing insights from every step in the customer journey, from discovery …

EP 17: Get ready for our 30 in 30 Instant Marketing Insights

October 3rd, 2019

4:58

To celebrate our 30th year in business, we decided to find new ways to share even more direct marketing insights from our 30 years. So we created a 30 in 30 instant insights series that’s we are posting daily on …

EP 16: Should you give them what they want?

September 13th, 2019

12:22

Customers,   clients, and even colleagues don’t always want what they say they want. Hear the hard lessons we learned over the years, and how to …

EP 15: What 30 years has taught us about marketing and marketers.

September 4th, 2019

15:29

On September 1, we celebrated the beginning of our 30th year in business together. This episode shares a bit of history and insights from the early …

EP 14: It’s a Rollercoaster, not a Merry-go-round.

July 25th, 2019

9:55

Get an update on what happened when we presented that big idea from the last episode. Spoiler alert: it didn’t turn out as expected. Listen in on the …

EP 13: How Specificity Leads to Satisfaction

July 23rd, 2019

12:10

How an epiphany about an epiphany can help you fast track your pathway to success.

---

Send in a voice message: https://anchor.fm/XPROMOS/message

EP 12: Is Corporate Slang Killing Your Message?

July 9th, 2019

11:58

Is your message not getting through to your audience? It may be time to evaluate your language. Shari and Yvette discuss the importance of clarity …

EP 11: Prospecting Tips: Bad TOFU Destroys MOFU and BOFU.

July 8th, 2019

13:47

Shari and Yvette discuss the importance of creating a well-defined avatar and offer some insights on what can happen when you’re not diligent at the top of the funnel.

---

Send in a voice message:

EP 10: Surviving the Loss of Your Biggest Client

July 1st, 2019

10:46

How we moved in from losing our biggest client and what we dis to prevent history from repeating itself.

---

Send in a voice message: https://anchor.fm/XPROMOS/message

EP 9: Convincing Prospects You’re the One

June 27th, 2019

8:24

So you’ve dug deep to uncover your innate superpowers. What now? Shari and Yvette discuss how they convince prospects to give them a try.

---

Send in a voice message: https://anchor.fm/XPROMOS/message

EP 8: What if your skills don’t match the ask?

April 9th, 2019

9:18

Hear a real-life example of how to handle a situation where the prospect is asking for something outside of our core wheelhouse. How did we approach it and how did it all work out?

---

Send in a voice message:

EP 7: Surprise & Delight, FTW

April 8th, 2019

9:13

Last week was a great week at XPROMOS , thanks to a pair of authentic, organic, unsolicited client comments. Why does it matter? Find out.

---

Send …

EP 6: Paying Tribute to Game Changing Moments

January 13th, 2019

13:48

I lost my earliest mentor yesterday. Here’s what I learned from him and what I wish I had told him before it was too late.

---

Send in a voice …

EP. 5: Is your Small Business missing out with Big Clients?

December 4th, 2018

10:57

Are enterprise-level companies out of your league? Don’t assume so. Listen to our insider experience on how small businesses can serve big clients.

---

Send in a voice message: https://anchor.fm/XPROMOS/message

EP 4: Master this Simple yet Uncommon Skill to Rise Above your Competition.

November 16th, 2018

7:30

Get a quick take on how we’ve mastered a simple skill to stand out in the marketplace. It’s simple but surprisingly uncommon in business and personal life.

---

Send in a voice message: https://anchor.fm/XPROMOS/message

EP3: Create Magic for Your Brand with this Simple, Successful Formula

November 15th, 2018

5:56

EP3: Hear how you can fast track your marketing prowess by understanding how to leverage the magic of your brand.

---

Send in a voice message: https://anchor.fm/XPROMOS/message

EP2: Give it Your All Even When it’s Small

November 3rd, 2018

5:15

Typically you don’t get a lifetime customer on the first touch. How proving yourself on a smaller scale opens the door to larger opportunities.

---

Send in a voice message: https://anchor.fm/XPROMOS/message

Welcome to our Journey

October 31st, 2018

14:11

Who are we and how can we help you gain Instant X-Pertise in Marketing? Listen in.

---

Send in a voice message: https://anchor.fm/XPROMOS/message

Loading ...

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Instant X-Pertise: Marketing

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/767c788/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens