Cover art for podcast INspired INsider Podcast

INspired INsider Podcast

1113 EpisodesProduced by Dr. Jeremy WeiszWebsite

INspiredINsider Poddcast with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, Agencies, & visionary leaders. CEO's and Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.Y… read more

1:10:42

Doing Your Research and Crafting the Best Message with Renowned Direct-Response Marketer Stefan Georgi

Stefan Georgi regularly charges 50-100K for a single sales letter and is a sought after copywriter and runs a group of the who’s who of direct response companies that include people from Agora, Natural Health Sherpa, and some other 9 figure health companies.

Here’s a glimpse of what you’ll learn: 
  • [2:45] Jeremy welcomes his guest, Stefan Georgi. 
  • [5:15] Stefan talks about what he’s learned from his wife, Laura. 
  • [7:30] Mentors and peers who have impacted Stefan. 
  • [12:00] Stefan opens up about his work with Justin Goff. 
  • [15:00] Testing headlines. 
  • [17:45] What is the best way to use video on a sales site? 
  • [19:30] Stefan explains what RMBC is. 
  • [22:20] Research is the key to good copywriting. 
  • [27:15] Expanding on the RMBC process. 
  • [31:40] How Stefan helps businesses get their message out. 
  • [33:20] Common mistakes that most brands make. 
  • [37:45] Who is the ideal client for Stefan’s call center services? 
  • [40:40] How did Stefan end up starting his own supplement company? 
  • [46:15] Stefan shares some sales copy success stories. 
  • [52:10] What Stefan learned from his father. 
  • [58:45] Proud professional accomplishment from Stefan’s career. 
  • [1:01:50] A low moment from Stefan’s career. 
  • [1:04:00] How to get a copy of Stefan's Sales Letter Outline and more. 
  • [1:09:00] Closing thoughts. 
In this episode…

Have you poured a lot of time and effort into the primary message of your business? If you had to sum up your message in a concise sentence or phrase, could you? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur, Stefan Georgi. In his conversation with Jeremy, Stefan opens up about his career as a direct-response marketer, how he tests headlines, common mistakes most brands make, challenges he has faced in his career, and much more. You don’t want to miss a minute of this powerful episode featuring Stefan’s unique insights! 

Who has helped you on your career trajectory? Have you had the fortune of networking with well-connected leaders who have mentored you or have you had to chart your own course through trial and error? Thankfully, Stefan Georgi had some pivotal mentors and peers who invested in his growth over the years. Stefan isn’t shy about giving credit where credit is due - he’s also dedicated to giving back and investing in the next generation of leaders. What can you learn from Stefan’s approach to business and leadership? 

Did you know that video is the fastest growing medium for getting your message to the public? It’s true! Just take a look at the rise of YouTube, Facebook Live, and Instagram. More and more - the primary messaging platform for many businesses is the use of video. Do you have a plan to adapt with the new media wave, or will you get stuck in the past? It all comes down to who you are trying to reach! If your target audience is retiring boomers, the best option might not be video - but if you are trying to reach stay-at-home moms then you might be on the right track! 

Crafting a compelling and memorable message is no small task. Do you think the likes of Nike’s “Just Do It” message was developed overnight? Too often, we take these memorable messages for granted and fail to appreciate the hard work that goes into finding the right message for an audience. In his career as a direct-response marketer - Stefan has learned that the key to crafting the right message is to research your audience. Do you know their likes and dislikes? Do you know how they describe their everyday problems and passions? If you can learn how your target audience communicates - you are well on your way to crafting the right message. 

Let’s face it; life has a way of forcing us to slow down and pay attention - this can be in the form of the perfect sunrise or unexpected news. The real question is - what will you do when things get dialled up in your life? Will you rise to the occasion or will you shrink and retreat? When Stefan heard the news that his father was ill and wouldn’t have long to live - he made sure to rise to the occasion and make the most of the time he had left. Remember - all of your success and fame won’t mean anything if you don’t take the time to care for your loved ones! 

Resources Mentioned on this episode Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We do this in 3 ways…

  1. Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90xAtariEinstein BagelsMattelRx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners.
  1. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way.
  1. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes - See video 

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com.

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.


Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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