Cover art for podcast InsideAuto Podcast

InsideAuto Podcast

54 EpisodesProduced by Aharon HorwitzWebsite

The InsideAuto Podcast is hosted by Aharon Horwitz and Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.

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How Centralizing BDC & Marketing Improves Efficiencies with Matt Raymond

December 24th, 2021

27:09

Matt Raymond is the Director of Digital Operations at Team Automotive Group, a dealership that provides a vast selection of new and used vehicles and …

Marketing, Innovation, and the Future of the Automotive Ecosystem with Steve Shannon

December 17th, 2021

28:13

Steve Shannon is an Advisor for Podium, a company that helps businesses modernize customer interactions, as well as EDO, a company that measures the effectiveness of TV spend. Steve’s objective is to bring leading-edge …

Practical Tips for Growing BDC Sales with Marija Cvetkovska

December 3rd, 2021

26:20

Marija Cvetkovska is a Paid Search Manager at PCG Digital. Before joining PCG Digital, she was an accomplished business development manager at two …

Evolutions in the Autotech Industry with Mike Colacchio

November 12th, 2021

20:08

Mike Colacchio is the Vice President of Sales at AutoLeadStar. He joins the company with decades of sales experience in automotive tech companies …

Recapping Digital Dealer's Top Panels with April Simmons from Horne Auto Group

November 5th, 2021

33:59

April Simmons is the Corporate Internet and Marketing Director at Horne Auto Group, an automotive company located in Gilbert, Arizona. She has been in the automotive business for over 20 years and has honed her …

Tackling Inventory Shortages and Changing Consumer Behavior in the Automotive Industry with Jamie Kent

October 29th, 2021

21:46

Jamie Kent is an Executive Director at Shift Digital, where he leads one of the largest OEM programs for North America for certified automotive …

Evaluating OEM Programs and Providing Better Customer Experiences with Ibrahim Mesbah, Co-Founder and CEO of RevolutionParts, Inc.

October 19th, 2021

18:52

Ibrahim Mesbah is the Co-founder and CEO of RevolutionParts, Inc., an e-commerce solution that helps dealers transform the way parts, buyers, and …

Creating Supply Chain Harmony and Encouraging Innovation with Neil Ackerman

October 8th, 2021

29:43

Neil Ackerman is the Head of Global Supply Chain Innovation Hubs in the Americas, Europe, Middle East, and Africa for Johnson & Johnson. He is an …

Designing and Engineering the Third-Generation Cadillac LYRIQ with Jamie Brewer

August 20th, 2021

25:44

Jamie Brewer is the Vehicle Chief Engineer of Future Electric Vehicles at General Motors, including the Cadillac LYRIQ. She has been an integral part of the General Motors team since 2000, working her way from Vehicle …

The Top Video Marketing Practices for Dealerships

August 13th, 2021

19:16

Russell Hill is a Managing Partner at FixedOPS Marketing, a full-service fixed ops agency for dealerships that specializes in increasing service …

The Challenges Dealerships Face with Their Fixed Ops Strategies

August 6th, 2021

25:41

Brad Paschal is the Regional Sales Director - South at Fixed Ops Digital, an agency that specializes in online marketing solutions for franchise car …

The Right Strategies for Communicating with Customers with Pete Petersen of Dealers United

July 23rd, 2021

34:45

Pete Petersen is the CEO and Managing Partner of Dealers United, a Facebook Marketing Partner and AdTech company specializing in the automotive …

Developing a Customer-Centric Dealer Network with Dan Mohnke from Nissan USA

July 16th, 2021

28:30

Dan Mohnke is the Vice President of E-Commerce at Nissan USA. He is responsible for driving Nissan's e-commerce strategies and initiatives to support …

Building a People-Based Dealership & Giving Back to the Community with Liza Borches

July 2nd, 2021

20:44

Fourth-generation Automobile Dealer, Liza Borches, is the President and CEO of Carter Myers Automotive (CMA). In 2003 she joined Carter Myers Automotive after six years at American Motor Company. Liza has proven …

From Fashion to Automotive, Meet Digital Editor of Dealer Marketing Magazine, Lara Keyes

June 18th, 2021

22:08

Lara Keyes is the Digital Editor at Dealer Marketing Magazine. She joined the automotive industry three years ago through the magazine after working in the fashion industry for 10 years. Before joining the team, she …

The Future of Mobility and Impact of EVs on Automotive

June 11th, 2021

28:05

Matt Tedesco is the National Program Manager for the BMW field team at Shift Digital. With a passion for emerging technologies, digital marketing, …

AutoNation's Senior Director of Digital E-Commerce Talks Strategy

June 4th, 2021

29:12

Brian Free is the Senior Director of Digital E-Commerce at AutoNation, the largest and most reputable automotive retailer in the U.S. Brian started his career at AutoNation in the IT department in 1997. Since then, he’s …

Marketing automation, Ironman, and everything in between with Justin Harmon from Eide CDJR

May 28th, 2021

35:19

Justin Harmon is the Marketing Director for Eide Chrysler based in Bismarck, North Dakota. He oversees the marketing of four stores and works with …

How Google Can Boost the Business of Your Dealership with Lissette Gole

May 21st, 2021

20:00

Lissette Gole is the Head of Automotive Retail at Google. She has nearly 20 years of automotive experience, delivering profit-driven solutions for …

Keep Your Dealership Customers Happy... While Staying Out of Court with Tom Kline

May 7th, 2021

24:37

Tom Kline is the Founder and Lead Consultant at Better Vantage Point. He has 30 years of experience in the automotive and RV industries and has …

Serving Customers Better with Mike Colleran, Senior Vice President, Marketing and Sales, Nissan U.S.

April 30th, 2021

27:50

Mike Colleran is the Senior Vice President, Marketing and Sales, Nissan U.S. He has been working with Nissan for 10 years, joining Nissan USA in June …

The Impact of Community on Your Dealership's Success With Jenielle Holderfield

April 23rd, 2021

24:59

Jenielle Holderfield is the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota and Beaver Chevrolet, where she handles …

Achieving SMART goals in and out of the auto industry with Debbie Waines, John Elway Dealerships

April 16th, 2021

35:52

Debbie Waines is the Advertising and Marketing Director at the John Elway Dealership Group. She started working in the automotive industry while in …

Why Dealerships Should Take Ownership of Their Google Accounts and Reputation

April 2nd, 2021

24:21

George Nenni is the Founder and Principal Consultant at Generations Digital, an automotive digital marketing consulting firm that empowers car …

To BDC or Not to BDC, and Other Automotive Process Tips From Brian Kramer

March 26th, 2021

30:56

Brian Kramer is the General Manager of Germain Toyota of Naples. He has over 26 years of experience in retail automotive dealerships and made the list as one of the Top 40 Under 40 by Automotive News.

Brian is on a …

Switching From Vanity Metrics to Metrics That Matter With Bob Lanham From Facebook

March 19th, 2021

35:00

Bob Lanham is the Head of Automotive Retail at Facebook, Instagram, Messenger, and WhatsApp. He is an experienced automotive retail specialist with a long history of expertise in the internet industry. Before joining …

People, Process, & Technology: The Bright Future of Automotive with Kyle Mountsier

March 12th, 2021

37:02

Kyle Mountsier is the Marketing & Business Development Director at Nelson Automotive Group. He is a passionate automotive professional that has over 11 years of experience in every aspect of the dealership space, …

Car of the Year Jury

February 26th, 2021

31:04

Jack Nerad has spent decades in the automotive industry as a journalist, author, and communicator. His past positions include Editor of Motor Trend magazine, the Editor of Automotive Age, and the Director of …

Being a Part of the Automotive Conversation with Glenn Pasch

February 19th, 2021

34:18

Glenn Pasch is the CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As an expert in digital marketing, he has been featured in CBT News, Dealer …

How David Long From Hansel Auto Changes the Golden Rule Forever

February 12th, 2021

29:10

David Long is the Executive General Manager of the Hansel Auto Group. David has experience with almost every aspect of the auto industry, having been a general manager, owner, operating partner, VP of operations, and …

How to Build a Strong In-House Marketing Team with Quirk Auto Dealers

January 29th, 2021

35:35

Sean Western is the Director of Marketing at Quirk Auto Dealers. For a little over 10 years, Sean has been leading the marketing department and building out its entire digital operation. He specializes in marketing …

What Years in Automotive has Taught Jim Ziegler

January 22nd, 2021

37:11

Jim Ziegler is the President and CEO of Ziegler SuperSystems. Jim has been in the automotive industry for more than 40 years, conducting business with more than 15,000 dealerships nationwide. He is also a nationally …

Conversational Websites, Virtual Test Drives, and Pontiac Trans Ams with Kevin Frye

January 15th, 2021

32:41

Kevin Frye is the e-Commerce & Marketing Director at Jeff Wyler Automotive Family and an Automotive Technology Innovator. He is an automotive …

The Impact of Social and Reputation Management

December 18th, 2020

27:12

Steve Pearson is the CEO at Friendemic, a company that specializes in online reputation tools for car dealers and automotive brands. Before joining …

Reviewing the Ford Bronco Sport from 2 Different Perspectives: Retail and Journalist

December 11th, 2020

24:41

Jack Nerad has spent decades in the automotive industry as a journalist, author, and consultant. His past experience includes serving as Editor at

Everything from the Garlic Capital of the World to Dealership Culture and Values with Walser Automotive

November 27th, 2020

47:59

Sherry Schultz is the Chief Human Resources Officer at Walser Automotive Group. She has a storied career spanning several different industries, with …

Crush Dealer Marketing While Still Being a Good Corporate Citizen with Matt Lasher

November 20th, 2020

28:32

Matt Lasher is the Director of Marketing at West Herr Automotive Group and has over 14 years of marketing experience. Currently, West Herr Automotive Group is the largest automotive group in New York with 26 (soon to be …

Creating Your Brand on Social Media with Melanie Borden

November 13th, 2020

19:06

Melanie Borden is the Vice President of Marketing at Celebrity Motor Car Company, where she develops and implements all facets of the marketing and advertising strategy—and single-handedly built the in-house advertising …

Inspiring Innovation Through Disruption with Natalie Born

November 6th, 2020

18:33

Natalie Born is the Founder and Chief Disruptor of Innovation Meets Leadership and the Vice President of Innovation for Territory Global. Before …

Decades of Automotive Insight with Industry Expert Jack R. Nerad

October 30th, 2020

27:44

Jack R. Nerad is an award-winning writer, editor, and consultant with decades of experience in the automotive industry. He currently writes, edits, …

Thinking Outside the Box with Colin Carrasquillo of Nielsen Automotive Group

October 23rd, 2020

29:58

Colin Carrasquillo is the Digital Marketing Manager at Nielsen Automotive Group, a dealership group with seven locations throughout northern New …

Why Fixed Ops Must Be Part of Your Digital Strategy

October 16th, 2020

24:24

Owen Moon is the CEO and Co-Founder of Fixed Ops Digital, an automotive service solutions company focused on driving more service-focused traffic to …

The Biggest Challenges in PR and How to Overcome Them

October 9th, 2020

22:31

Laurie Halter is the Owner of Charisma! Communications, a boutique PR agency specializing in the automotive, HR, hospitality, and technology …

How Automotive Leadership Has Shaped Alex Lind of Red McCombs Ford

September 25th, 2020

30:29

Alex Lind is the eCommerce and Marketing Director at Red McCombs Ford. He got his start in the automotive industry working as a porter at Ken Batchelor Cadillac before joining Red McCombs Ford in 2000. Alex’s extensive …

How Does a Dealership Preserve Marketing Data—If at All—When Going Through a Buy/Sell?

September 11th, 2020

24:54

Mike Renaud is the Vice President of Leader in Cars Auto Group. His career experience is broad and includes door-to-door sales, public speaking, and managing highly-complex dealerships and diversified marketing plans …

The Secrets of Digital Retailing in Automotive

September 4th, 2020

23:46

Michelle Denogean is the Chief Marketing Officer of Roadster, where she oversees all marketing and analytical efforts. She has over 15 years of digital marketing experience as a practitioner and thought leader. Before …

Investing in the Future of Automotive Technology with Chase Fraser, Managing Partner of Fraser McCombs Capital

August 26th, 2020

23:15

Chase Fraser is a Managing Partner at Fraser McCombs Capital, a VC firm that invests in early- and late-stage automotive technology companies. He …

Dealer Analytics with Dale Early

August 25th, 2020

19:28

Dale Early is the Dealer Principal and Owner of Hyundai of Silsbee in Silsbee, Texas, with over 30 years of automotive experience. Before his current …

What's Up With David Kain During Quarantine?

August 4th, 2020

29:35

David Kain is the President of Kain Automotive, which provides expert training to dealers in many aspects of the automotive business. He is also an active speaker and has been featured at a number of automotive industry …

Dealer Analytics Series: Derek Talks Data

August 3rd, 2020

36:44

Derek West is the Advertising and Internet Director at Autobahn Motorcar Group, a well-known dealership that features leading brands like BMW, Land …

Derek and Brooke Deboer from FastLife TV Talk About Raising a Racing Family

July 22nd, 2020

16:59

Derek DeBoer is a professional racecar driver and the owner of TC Chevy. He also stars in the TV show, Fastlife, alongside his wife, Brooke, who is the creator of Fastlife and a certified life coach. Together, they have …

Dealer Analytics Series: Marat Talks Data

July 22nd, 2020

22:09

Marat Pashkevich is the digital business consultant for Porsche Cars North America at Shift Digital, where he partners with over 50 dealers in five …

Dealer Analytics Series: Houshyar Talks Data

July 14th, 2020

24:52

Houshyar (Hoosh) Karimabadi is the Senior Director of Marketing and Business Intelligence at MileOne Autogroup—one of the top 150 automotive groups in the U.S. with over 80 dealerships and 27 brands. He has worked in …

Automation Increased Leads 33% Despite Pandemic Crisis

July 13th, 2020

17:39

Aharon Horwitz is the co-host of the Inside Auto Podcast and the CEO of AutoLeadStar, a company that uses its innovative technology to help car …

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