Inside Trader Joe's

15 EpisodesProduced by Trader Joe's

From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 487 (and counting) neighborhood grocery stores, employing more than 43,000 Crew Members. How? By being comfortable with being different. For the firs… read more

15 Episodes | 2018 - 2019


April 23rd, 2018


Here's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like …

Episode 1: It's About The Products

May 1st, 2018


People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at …

Episode 2: It's About Values

May 1st, 2018


At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you …

Episode 3: Informative and Seriously Not Too Serious

May 1st, 2018


Informative and Seriously Not Too Serious – That’s always our goal at Trader Joe’s. We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international …

Episode 4: The Store Is Our Brand

May 1st, 2018


Oh sure, we could sell your favorite Trader Joe’s products online, but that’s not who we are. We could collect data about you, but that’s really not …

Episode 5: Please Won't You Be My Neighborhood Store

May 1st, 2018


Sometime, someday, you may need a little help from a neighbor. Millions of us do. Find out how we try to be good neighbors in every one of the 475 neighborhoods we serve. Then, honest answers to some of the toughest …

Episode 6: Quality

September 7th, 2018


When it comes to quality, Trader Joe’s sets a high bar… way above what the law requires. In this episode, we explain what’s in the food, what’s not, and what will never be. So if you’re avoiding artificial flavors, …

Episode 7: We're Nuts About Wine and Cheese

September 24th, 2018


Trader Joe’s has been selling nuts, wine, and cheese since our even-humbler beginnings. In this episode of “Inside Trader Joe’s,” we explain which nuts our customers are the most nutty about. We recommend some cheeses …

Episode 8: 'Tis The Season

October 16th, 2018


It's beginning to look a lot like the holidays at Trader Joe's! How do we come up with all the great holiday products you'll find at Trader Joe's …

Episode 9: Around the World in 80 Trader Joe's Products (Give or Take)

November 13th, 2018


When we say we travel the world in search of great products for our customers, we really mean it! In this episode, come along with us as we circumnavigate the globe, finding the WOW in locations around the world, from …

Episode 10: Here We Grow

December 17th, 2018


At Trader Joe's, we are focused on growing, every day – with every product, in every store. We're opening new stores, hiring new Crew Members, meeting new Customers, and developing new products. Whew! In this episode, …

Episode 11: Sustainability

February 4th, 2019


Our approach to sustainability is simple. We all want to leave the planet a better place than we found it. At Trader Joe's, we're working hard to do just that, in part by reimagining how we approach packaging in our …

Episode 12: Frozen. The Foods

March 4th, 2019


Come with us on a delicious journey through the freezer case at Trader Joe's. Hear how frozen foods can be fresher than the "fresh" foods; come along as we sample some of our Customers' favorite frozen finds at a …

Episode 13: The Plants & Flowers Edition

April 8th, 2019


It's the episode where we talk about the abundant flowers and plants you'll find at your neighborhood Trader Joe's. We travel the world in search of the most beauteous blooms and festive flowers, and we bring them to …

Episode 14: Why Is Everyone So Nice?

May 20th, 2019


We get a lot of questions here at Trader Joe's; perhaps surprisingly, by far the most common question has nothing to do with the things we sell or the locations of our stores. The question we get the most is, without a …

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