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Innovation Hub

679 EpisodesProduced by WGBHWebsite

Innovation Hub looks at how to reinvent our world – from medicine to education, relationships to time management. Great thinkers and great ideas, designed to make your life better.

50:00

Come Fly With Me - Reinventing Travel After COVID

The pandemic has been a catastrophe for tourism and travel, upending an almost $9 trillion industry that once accounted for approximately 330 million jobs around the world. And there continues to be great uncertainty about what the future holds. When will everyone feel safe to fly again? When we do, where will we want to go, and will we be able to afford it?

The road to recovery for American leisure and business travel will be long and complicated, according to Henry Harteveldt, an industry analyst and president of Atmosphere Research Group.

Elizabeth Becker, the author of “Overbooked: The Exploding Business of Travel and Tourism,” believes the pandemic has a silver lining though. She says it has created an opportunity for U.S. policy makers to tackle tourism’s impact on the environment and its contribution to climate change. The industry can build back in a more sustainable way, she argues.

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