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Innovation Hub

679 EpisodesProduced by WGBHWebsite

Innovation Hub looks at how to reinvent our world – from medicine to education, relationships to time management. Great thinkers and great ideas, designed to make your life better.

20:47

The American Achievement of Advertising Apollo

After Russia sent a man into space, the United States didn’t want to be left behind. But getting a man on the moon wasn’t as easy as just saying we would. David Meerman Scott, a marketing strategist and co-author of the book Marketing the Moon: The Selling of the Apollo Lunar Program talks about just what it took — from PR strategies to partnering with Walt Disney — to get enough support for the mission. Without the marketing and media attention, Scott thinks, we couldn’t have landed on the moon.

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