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Innovating Music

75 EpisodesProduced by Gigi JohnsonWebsite

In this Innovating Music podcast, we talk about disruptive technologies in music. Hosted by Gigi Johnson and produced by the UCLA Center for Music Innovation at the UCLA Herb Alpert School of Music, we bring together unique voices from inside and outside of the music industry. As Kevin Kelly has b… read more

37:02

[REPLAY] Playlists: A Revolution for Artists

[REPLAY] A 2018 podcast favorite -- Andrea Young sees playlisting as a revolution for artists.  She shared a lot of basics of how to engage with both your fans and playlisters to create a thoughtful playlisting strategy for artists at different stages of their careers.  Toolsets are available within different platforms to understand analytics and learn from where and how your fans listen to your music. We talked about how the new funnels are a bit more translucent than the old ones to get your music in the right places and to the right fans.  How do you pitch the playlists? We talked about that a pitch is more than just sharing the song. Andrea shared tools like Chartmetric and Spot on Track, and the processes she uses to work with artists. We ended the conversation talking about the impact of smart speakers like Alexa in opening up the demographics for streaming to 2 year olds and to 90 year olds.  

Guest: Andrea Young, Co-Founder, Partner and Chief Playlisting Officer, Koral Young

Andrea is an entrepreneur with extensive experience and expertise running projects and companies from startups to established brands.  As a management executive she has worked for a major label and distribution company on campaigns for Tom Petty, Spyro Gyra, Chaka Khan, Elvis Costello and hundreds of lesser known artists; co-owned a music retail chain of 15 stores; co-founded the company that computerized over 2,000 retail and wholesale music industry stores and warehouses; was part of the group that created SoundScan; ran and chaired Aspen Colorado’s public radio station (APR), and continues to produce and host weekly radio news and music shows on APR.   Recently she has focused her energies on music curation services, playlists, and working with emerging and established artists through label services offered at Koral Young.

Koral Young: http://www.koralyoung.com

Koral Young Spotlight Artist Spotify Playlist: Link

Chartmetric: https://chartmetric.io/

Spot on Track: https://www.spotontrack.com

LinkedIn: linkedin.com/in/andrea-young-8191447

Twitter: @aspenbeat

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