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Innovating Music

75 EpisodesProduced by Gigi JohnsonWebsite

In this Innovating Music podcast, we talk about disruptive technologies in music. Hosted by Gigi Johnson and produced by the UCLA Center for Music Innovation at the UCLA Herb Alpert School of Music, we bring together unique voices from inside and outside of the music industry. As Kevin Kelly has b… read more

47:47

Digital Journeys, Old and New

Seth Schachner shared a great history of how he has been able to be a long-time deal guy, helping with diverse deals in changing industries. He is now working across sectors to bring together deals across virtual reality, social music, spatial audio, and other arenas with skills he gained working at AOL, Microsoft, Sony, and Universal. Join us to think about early digital music deals and how they have parallels in new digital challenges.

Guest: Seth Schachner, Managing Director, Strat Americas

Seth Schachner is Managing Director of Strat Americas, a Los Angeles and Miami-based consultancy that provides strategic guidance and helps clients with media and technology partnerships. Strat Americas has worked with clients in digital and social music, virtual reality, live entertainment, artificial intelligence, and enterprise software. Seth is an experienced business development executive who spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony’s Jive Records label in North America. At Sony Music Latin America, Seth created multi-million selling mobile handset partnerships for the artists Shakira and Ricky Martin. Previously, Seth held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was one of AOL’s first business development executives, where he ran AOL’s very first music channel and oversaw AOL’s partnerships with the American music industry—including AOL’s first “official” digital music download. A graduate of Columbia University in New York, Seth has also served as Chairman of Florida's Film & Entertainment Advisory Council, which helped guide Florida on state film and entertainment growth strategies. Seth’s articles and posts have appeared in publications like Venture Beat and The Guardian, and he is a frequent public speaker.

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