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Innovating Music

75 EpisodesProduced by Gigi JohnsonWebsite

In this Innovating Music podcast, we talk about disruptive technologies in music. Hosted by Gigi Johnson and produced by the UCLA Center for Music Innovation at the UCLA Herb Alpert School of Music, we bring together unique voices from inside and outside of the music industry. As Kevin Kelly has b… read more


Complexity on the Road

Paul Bradley joined the podcast to talk about his adventures creating the tour management software system, Eventric. He shared how he started in band management and tour operations, along with being a drummer on tour, and created databases on a Compaq computer on Filemaker software. After years of developing databases and sharing them with other tours, he began to sell databases as a system and created Eventric. Paul shared his experiences with data security, possibilities of predictive data, environmental management trends, and other adventures happening in touring complexity for music and other experiential events. He ended with advise on how to enter the touring business for young people passionate about the live event space.

Guest: Paul Bradley, CEO and Founder, Eventric

Paul Bradley began his career promoting concert events in the early 1990s. His company HW Productions contracted and promoted national touring acts such as the Dave Matthews Band, Big Head Todd and the Monsters, the Samples, as well as dozens of local events and bands. In 1995, he began touring in a management and advisory capacity with various nationally recognized artists including the Dave Matthews Band and The Drovers. He developed multiple touring technologies that began to revolutionize the antiquated and fragmented business of live event touring, and formed Eventric in 2009. Eventric’s core products, Master Tour and Live Access, have powered over 1,000,000 live events and helps over 4,000 artists, bands, and corporations execute their events more efficiently and profitably. With offices in Chicago and Los Angeles, Eventric employs 15 people and is considered the “industry standard” for touring and live event technologies. Major clients include Red Bull, Marvel, The Black Keys, Katy Perry, Beyonce, Metallica, Wilco, Zac Brown Band, and The Who. Paul is a board advisor for Foundations of Music in Chicago and a member of the Economic Club of Chicago.

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