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Inner Sircle

502 EpisodesProduced by Adam BrownWebsite

Strategies, tactics and insights for the Inner Sircle at Sircle Media

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What is Expo East and why it is important for brands to be there.

September 28th, 2022

3:57

On this episode, I answer: What is Expo East, and why it is important for brands to be there. 

Why Instagram Followers dont matter - Part 2: Zero Organic Reach

September 20th, 2022

3:58

Why Instagram Followers dont matter - Part 2: Zero Organic Reach

Why Instagram Followers Dont Matter- Part 1: Retail Support

September 20th, 2022

4:30

Why Instagram Followers Dont Matter- Part 1: Retail Support

What you need to be budgeting for in 2023

September 13th, 2022

5:00

On this episode, I talk about what you need to be budgeting for in 2023

Make sure you know your KPIs before making a call on your social media stack or strategy

September 13th, 2022

3:30

On this episode, I implore brands to make sure you know your KPIs before making a call on your social media stack or strategy

Advocating (once again) for surprise and delights for super fans and social media users that engage with your brand.

September 8th, 2022

3:55

On this episode, I am advocating (once again) for surprise and delights for super fans and social media users that engage with your brand. This is always good practice, but super important right now as budgets are …

A rundown of Later's: The Secret Formula for Instagram Success in 2022

August 30th, 2022

3:58
On this episode, I do a rundown of Later's The Secret Formula for Instagram Success in 2022

Part #1: Reach New Audiences on Instagram

Part #2: …

Create content with a vertical first mindset and then experiment on platforms.

August 24th, 2022

3:55

On this episode, I advocate for creating content with a vertical first mindset and then experimenting on platforms. For example, high-quality over-produced assets dont seem to work on TikTok at all, but they do on …

Advocating for a TikTok first mentality

August 24th, 2022

4:50

On this episode, I am advocating for a TikTok first mentality when it comes to your social media efforts.

Quick 2 Cents on BeReal

August 16th, 2022

3:59

On this episode, I offer up a quick 2 Cents on BeReal



Advice on a content/social media approach in a time of recession/economic tightening.

August 16th, 2022

4:31

On this episode, I offer up advice on a content/social media approach in a time of recession/economic tightening.

Rant: Importance of Community Management

August 3rd, 2022

3:00

On this episode, I tee up a rant on the importance of community management. It is the most slept on, but most important part of social media. 

Advocating for Lifestyle Photoshoots

August 3rd, 2022

4:01

On this episode, I am advocating for Lifestyle Photoshoots as part of your content mix. You can have an agency like Sircle, an internal creator, and/or even a freelancer for monthly micro-content that doesn't even know …

Advocating for paying close attention to all social networks

August 3rd, 2022

3:28

On this episode, I encourage brands to investigate all social networks and think about how their current platform and new tweaks might benefit your brand now and throughout the rest of the year. 

Instagram Updates Revisited

August 3rd, 2022

3:35

On this episode, I revisit my Instagram updates episode from last week. No matter how this shakes out with them and TikTok and user happiness, brands need to be "on the ready" to implement content and tactics that …

POV on thinking holistically about UGC/PGC

July 26th, 2022

4:27

On this episode, I talk about thinking holistically about UGC/PGC. If you can get it organically GREAT...but if you cant, DO NOT be afraid to go and …

POV On Instagram and its many changes of late

July 26th, 2022

3:32

On this episode, I talk about Instagram and its many changes of late.

Rather than protesting or complaining, I suggest you lean in, learn and leverage.


I reference this post by Adam Mosseri.

Quick POV: YouTube Shorts

July 18th, 2022

3:31

On this episode, I offer up a quick POV: YouTube Shorts.

  • Why YouTube Shorts?
    • YouTube wants Shorts to help boost long-form videos, not to …

Motion graphics need to be a part of your content mix.

July 18th, 2022

3:28

On this episode, I talk about how motion graphics need to be a part of your content mix.

Don't be afraid to repurpose or re-use old content

July 14th, 2022

3:30

On this episode, I talk about not being afraid to repurpose or re-use old content. It doesnt always need to be brand new and sometimes old assets can …

Advocating for constant experimentation AND signing up for socialmediatoday as a resource

July 14th, 2022

3:31

On this episode, I advocate for constant experimentation AND signing up for socialmediatoday as a resource

In times like these, social media should be recalibrated, but NOT abandoned.

July 7th, 2022

4:24

On this episode, I talk about how in times like these, social media should be recalibrated, but NOT abandoned.

Why am I losing Instagram Followers (and engagement)

July 7th, 2022

4:08

On this episode, I talk about Why brands are losing Instagram Followers (and engagement). I reference this article 

Instagram Reels are where its at!

June 28th, 2022

2:59

On this episode, I strongly advocate for an increased focus on Instagram Reels.

Rant about Instagram Followers not being a main KPI

June 28th, 2022

3:35

On this episode, I talk about Instagram Followers not being a main KPI 

Be more balanced in your social media mindset

June 22nd, 2022

4:00

On this episode, I talk about being more balanced in your social media mindset. Cant be all visual and no data, and conversely, cant be all data with no regard for branding. It needs to be a mix of both. 

POV on people at brands spending time on social media platforms as humans.

June 22nd, 2022

3:33

On this episode, I talk about my POV that people at brands spending time on social media platforms as humans.

Dont sleep on Instagram

June 14th, 2022

2:38

On this episode, I do a little rant and advocate on not sleeping on Instagram.

Rant: Do self-social and digital audits more.

June 14th, 2022

3:27

On this episode, I talk about why brands should do seld-social and digital audits more. 

What is whitelisting and why you need to get involved!

June 7th, 2022

3:28

On this episode, I talk about whitelisting and why you need to get involved!

I reference this article. 

Why Has Instagram Engagement Dropped in 2022 for Feed Posts?

June 7th, 2022

4:00
On this episode, I talk about Why Has Instagram Engagement Dropped in 2022 for Feed Posts? 

I reference this article 

Advocating for keeping an eye on brands you admire to see what they are doing on social/digital/content/messaging, etc.

June 2nd, 2022

3:12

On this episode, I advocate for keeping an eye on brands you admire to see what they are doing on social/digital/content/messaging, etc. 

Community Management Is So Important

June 2nd, 2022

3:59

On this episode, I talk about the importance of community management in your social media stack. 

Content is King, Queen and Court Jester

May 26th, 2022

4:02

On this episode, I talk about how content is King, Queen, and Court Jester. Essentially, you should not be so binary with your content and understand …

POV: On messaging around times of crisis

May 26th, 2022

5:00

On this episode, and in the wake of the school shooting this week in Texas, I provide a POV on messaging around times of crisis.

I also reference

Rant on how Instagram is not dead.

May 24th, 2022

4:31

On this episode, I talk about how Instagram is definitely not dead and brands should not be abandoning it or thinking that way. 

TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning

May 19th, 2022

2:58

On this episode, I talk about how TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning


A new interactive …

The current TikTok Stack

May 18th, 2022

5:06

On this episode, I talk about what the current TikTok stack should look like. 

Quick POV: On Nik Sharma's 5 reasons to hire internally vs use an agency newsletter

May 17th, 2022

5:57

On this episode, I offer up a little perspective on Nik Sharma's newsletter from May 15th, 5 reasons to hire internally vs use an agency"

I want to preface this by saying that agencies are 100% worth using at the right …

Influencers are a horizontal and not a vertical

May 12th, 2022

5:54

On this episode, I talk about how I think influencers are a horizontal and not a vertical

Brand Spotlight: Aloha

May 12th, 2022

6:01

Trying a new series out where I break down a handful of brands that I think do social media well. First up is Aloha 

20 UGC Advertising Stats & Trends You Need to Know in 2022

April 27th, 2022

5:00

On this episode, I talk about 20 UGC Advertising Stats & Trends You Need to Know in 2022. I reference this article. 

TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads

April 27th, 2022

3:29

On this epsiode, I talk about how TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads. I reference this article.

Instagram Launches Live Test of Pinned Posts on User Profiles

April 27th, 2022

2:56

On this episode, I talk about how Instagram Launches Live Test of Pinned Posts on User Profiles. I reference this article

Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content

April 22nd, 2022

3:38

On this episode, I talk about how Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content. I reference this article

Motion Graphics are a MUST HAVE component of your social media mix

April 21st, 2022

3:42

On this episode, I talk about how motion graphics are a MUST HAVE component of your social media mix

Influencers are a MUST HAVE component of your social media mix

April 21st, 2022

4:59

On this episode, I go deep on why I think everyone needs to lean more into the use of influencers.

Get involved on LinkedIn!

April 12th, 2022

3:43

On this episode, I encourage people to get involved on LinkedIn!

What you need in your social media stack

April 12th, 2022

5:30

On this episode, I talk about what you need in your social media stack 

Founders and marketing personas should leverage relationships with like-minded brands.

April 4th, 2022

3:43

On this episode, I advocate for Founders and marketing personas should leverage relationships with like-minded brands. 

POV: Push harder for email and/or SMS

April 4th, 2022

3:32

On this episode, I push harder for email and/or SMS. I think brands really should be focusing there. 

Building in Public = Great content!

March 28th, 2022

4:56

On this episode, I talk about how Building in Public = Great content


I also recommend you sign up for Ice Cream Sundays 

Big Fan of Surprise and Delights on social platforms.

March 28th, 2022

3:30

On this episode, I talk about how I am a Big Fan of Surprise and Delights on social platforms.

POV: Brands should be shifting focus and funds to TikTok Ads in Q2, 2022

March 23rd, 2022

2:30

POV: Brands should be shifting focus and funds to TikTok Ads in Q2, 2022

Lil' Expo West Recap and POV

March 18th, 2022

3:52

On this episode, I offer up a lil' Expo West Recap and POV. Great show, great energy and I highly recommend attending!


Using a third party creator for TikTok

March 18th, 2022

2:06

On this episode, I encourage brands to be thinking about using a third party creator for TikTok

POV: What makes a good Social Manager at Sircle Media

March 8th, 2022

4:52

POV: What makes a good Social Manager at Sircle Media 

Social Media Manager Role: Updated for 2022

March 8th, 2022

5:27

On this episode, I provide an update on what I think is needed for the Social Media Manager role.

POV: Look for alternatives to Facebook/Instagram Ads now

March 8th, 2022

4:00

POV: Look for alternatives to Facebook/Instagram Ads now. Not saying to completely abandon, but I am recommending experimenting with other options and reallocating some funds for it. 

2022 Social Media Industry Benchmark Report

March 1st, 2022

4:59
On this episode, I talk about The 2022 Social Media Industry Benchmark Report

Summary:

Social Media Benchmark Key Takeaways

Brands saw less organic engagement this year. Declining engagement rates on Facebook, …

Insta-what + Insta-how: Tips For Stories

March 1st, 2022

3:32

On this episode, I reference these tips for Instagram Stories, as featured in The Daily Carnage newsletter 

Katie Steckly is an Instagram entrepreneur that has a great educational YouTube for creators and businesses …

POV: How to approach Expo West

February 24th, 2022

3:59

On this episode, I talk about how to approach Expo West, where you are exhibiting, walking OR not even attending. 

TikTok Instant Pages

February 24th, 2022

2:48

On this episode, I talk about TikTok Instant Pages. I reference this article.

Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all …

POV: Your Social Media Manager needs to be able to create basic assets on the fly, especially to capitalize on timely memes.

February 17th, 2022

2:40

POV: Your Social Media Manager needs to be able to create basic assets on the fly, especially to capitalize on timely memes. Canva is an ideal …

POV: TikTok Strategy (Posting daily with brand owned creators)

February 15th, 2022

2:03

POV: TikTok Strategy (Posting daily with brand owned creators)

POV: Mid Tier TikTok approach (5x per week + some face in front of camera work)

February 15th, 2022

1:59

POV: Mid Tier TikTok Approach (5x per week + some face in front of camera work)

LONG FORM: POV on TikTok approaches right now

February 15th, 2022

5:35

LONG FORM: POV on TikTok approaches right now

Look out for Instagram Hacker Scams

February 8th, 2022

3:14

Look out for Instagram Hacker Scams

They are now using this new scheme so please be aware.

POV: Metaverse

February 3rd, 2022

3:02
POV: Metaverse DEFINITION: a virtual-reality space in which users can interact with a computer-generated environment and other users. Some references:

POV: Instagram Reels

February 3rd, 2022

3:26

On this episode, I advocate for an increased focus on Instagram Reels.

Rant on the importance of TikTok and why brands need to contribute time and attention there.

January 25th, 2022

4:47

On this episode, I do a rant on the importance of TikTok and why brands need to contribute time and attention there. 

Rant on why Motion Graphics are so important

January 25th, 2022

4:24

On this episode, I do a rant on why Motion Graphics are so important 

New TikTok Data Reveals the Positive Impact of Creator Content

January 20th, 2022

4:09
On this episode, I talk about New TikTok Data Reveals the Positive Impact of Creator Content an article put out by our friends at Statusphere. 

5 TikTok Stats that Signal the Power of Creator Content in 2022

1. TikTok …

Golden Age of Creators For TikTok

January 12th, 2022

4:46

On this episode, I talk about how it is a golden age of creators for TikTok. Big shout out to my man JT Barnett for speaking the truth here.

Instagram testing in-feed changes.

January 10th, 2022

2:43

On this episode, I talk about Instagram testing in-feed changes as announced by Adam Mosseri, last week

From him:

We’re testing new ways for people …

Top 9 Social Media Trends to Prepare for in 2022

January 5th, 2022

4:13
On this episode, I explore: Top 9 Social Media Trends to Prepare for in 2022

This article goes into much more detail and is worth a read.

Advocating for experimentation on alternative social network Ads platforms

December 20th, 2021

2:36

On this episode, I advocate for experimentation on alternative social network Ads platforms

Little rant on not abandoning Facebook/Instagram

December 20th, 2021

2:59

On this episode, I go into a little rant on not abandoning Facebook/Instagram

POV: Pinterest predicts and the Pinterest platform in general

December 20th, 2021

3:40

On thie episode, I talk about Pinterest predicts and the Pinterest platform in general 

RANT: Be more efficient with your content creation process, especially when outsourced.

December 14th, 2021

4:07

On this episode, I talk about being more efficient with your content creation process, especially when outsourced. 

TikTok and why I think brands need to contribute on the client side in some way.

December 14th, 2021

4:26

TikTok and why I think brands need to contribute on the client-side in some way. 

Shout out to Ali Cayne and Haven's Kitchen for tackling in a very brand-appropriate way. 

Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order

December 9th, 2021

2:52

On this episode, I talk about how Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re …

POV on how to plan your content needs

December 9th, 2021

4:59

Post 16X per month of which 50% is created and 50% is curated (UGC, Fan photos, influencers, personality builders etc.)

of the 24 assets per quarter (8X3 months)

3 BIGGER/BETTER type messages (New innovation, New BIG …

Rant on the importance of Community Management.

December 1st, 2021

3:28

On this episode, I do a little rant on the importance of Community Management.

Some tactical tips for post-Thanksgiving shopping weekend.

December 1st, 2021

3:00

Some tactical tips, for post-Thanksgiving shopping weekend.

Rant on what works and doesnt work with content

November 19th, 2021

4:35

On this episode, I talk about what works and doesnt work with content and how to actually think about that.

Advocating for more PGC.

November 18th, 2021

3:03

On this episode, I am advocating for more PGC. It should 100% be in your marketing mix.

Dont overthink or over-craft your social media efforts. Have some fun and let your social media manager dare to fail

November 18th, 2021

3:30

On this episode, I implore Marketing Leads and Founders to not overthink or over-craft their social media efforts. Have some fun and let your social media manager dare to fail

15 User-Generated Content Statistics That Prove Its Worth

November 11th, 2021

3:02

On this episode, I give a shout-out to Statusphere (I am a fan) and I talk about 15 User-Generated Content Statistics That Prove Its Worth. The

Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories

November 8th, 2021

2:58

On this episode, I talk about how Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories

I reference this article 

On reserving some space for experimentation and failure with your social media efforts.

November 4th, 2021

3:38

On this episode, I talk about reserving some space for experimentation and failure with your social media efforts.

Arming your social media manager with surprise and delight codes for customers and fans

November 4th, 2021

3:00

On this episode, I talk about arming your social media manager with surprise and delight codes for customers and fans. Great tactical approach all …

New! Instagram Stories Link Stickers Are Now Available to Everyone

October 28th, 2021

3:43

New! Instagram Stories Link Stickers Are Now Available to Everyone

Reference this article

Advocating for Iconosquare (The "Advanced" tier if possible)

October 20th, 2021

3:01

On this episode, I am advocating for Iconosquare (The "Advanced" tier if possible) especially compared to Spout Social:

Reasons:

1. Iconosquare links directly out to the post on Instagram. The integration from app to …

26 Predictions for Social Media Marketing in 2022

October 20th, 2021

4:05

On this episode, I talk about 26 Predictions for Social Media Marketing in 2022. I don't go deep into all of them, but you can find them all in this article from socialmediatoday.com.  What I do highlight is the idea of …

Another RANT about Instagram Followers

October 20th, 2021

5:28

On this episode, I go on another RANT about Instagram Followers. They are not relevant, especially if your goals are awareness and new eyeballs for …

Hashtags Update Follow Up (And a call to arms to always be experimenting)

October 13th, 2021

3:24

On this episode, I talk about:

Hashtags Update Follow Up (And a call to arms to always be experimenting)

Finding your brand personality and then putting it out there.

October 13th, 2021

4:31

On this episode, I talk about finding your brand's personality (it exists, you just need to articulate and then document it) and then putting it out …

RANT on not micromanaging and overthinking micro-content

October 13th, 2021

3:51

On this episode, I do a little rant on not micromanaging and overthinking micro-content

Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format

October 8th, 2021

3:32

Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format. I reference this article.


POV on buying TikTok Followers

October 8th, 2021

2:29

POV on buying TikTok Followers

I reference this article:

3 reasons NOT to buy TikTok followers 1. They’ll ruin your engagement rate and your chances …

Don't be so binary with content. Make sure you are willing AND ABLE to diversify your content!

October 3rd, 2021

3:56

On this episode, I encourage brands to not be so binary with content. Make sure you are willing AND ABLE to diversify your content! If you don't already have the different styles locked down, invest the time and funds …

Facebook ain't dead yet.

October 3rd, 2021

3:27

On this episode, I talk about how Facebook ain't dead yet.

I reference this post from LinkedIn 

Some Do's when it comes to Hashtags

September 30th, 2021

2:54

On this episode, I talk about some Do's (and a little bit about Donts) when it comes to Hashtags. 


I reference this post from @creators on Instagram 


POV: Pinterest Lite.

September 29th, 2021

2:48

POV: Pinterest Lite.

Small ball social listening and engaging.

Pinterest ads

Q4 Alternative Tactics (while everyone else is focused on DTC)

September 29th, 2021

4:06

Q4 Alternative Tactics (while everyone else is focused on DTC)

Retail Support

Reaching out to old customers

Just thinking more holistically and not …

Q4 2021 Strategy Recs: Allocate funds for more TikTok prospecting via paid on the platform

September 23rd, 2021

2:37

Allocate funds for more TikTok prospecting via paid on the platform

Integrating your paid social planning:

Using multiple platforms to communicate …

Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)*

September 23rd, 2021

3:44

 Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)*

*Great way to reuse some …

Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs!

September 23rd, 2021

3:58

Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs!

Sircle’s TikTok …

Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions

September 22nd, 2021

2:24

On this episode, I talk about: Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions

I reference this article

Brand Collaborations = Big Buyer!

September 15th, 2021

4:35

On this episode, I talk about Brand Collaborations and why I am a big buyer


POV: On KPIs on content and/or Instagram Feed Analytics

September 14th, 2021

4:25

On this episode, a POV: On KPIs on content and/or Instagram Feed Analytics 

Early Results with TikTok Promote

September 14th, 2021

2:59

Early Results with TikTok Promote

A Catalina Crunch TikTok we boosted, via their new Promote feature:
$100 spent
316 Clicks
2.3% CTR (amazing)
$.32 …

Quick POV: With social media, sometimes less is more!

September 9th, 2021

4:02

Quick POV: With social media, sometimes less is more!

POV: New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform

September 9th, 2021

5:00

POV: New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform

I reference this article

Instagram Collab Feature for Posts and Reels

August 30th, 2021

2:09

On this episode, I talk about The Instagram Collab Feature for Posts and Reels. I reference this article that goes into further detail for reference. 

A little rant about being too analytical with your organic social media efforts.

August 24th, 2021

4:30

On this episode, I do a little rant about being too analytical with your organic social media efforts.

POV: The TikTok Content Creation Dilemma

August 24th, 2021

3:57

On this episode, I talk about the TikTok Content Creation Dilemma.

Ideally, brands have someone on the inside who can create for them. If not I would …

Quick POV on TikTok Ads

August 20th, 2021

2:53

On this episode, I give a Quick POV on TikTok Ads. It is about awareness and eyeballs and not ROI and ROAS. Very important to go into it with that lens, if you are just starting out.

Goals, Strategies and Tactics Need to Match Your Desired Outcome

August 19th, 2021

5:28

On this episode, I rant about how your Goals, Strategies and Tactics Need to Match Your Desired Outcome

POV: How to get more value out of your influencer relationships

August 11th, 2021

5:17

On this episode, I go deep on how to get more value out of your influencer relationships:

1- Look for engaged influencers who speak in their own voice and engage back with their audience.

2- Look for influencers who …

POV on Content: Sometimes the words come first!

August 5th, 2021

2:36

POV on Content: Sometimes the words come first!

POV: Lifestyle content and its place in your social content

August 2nd, 2021

4:02

On this episode, I talk about - POV: Lifestyle content and its place in your social content


We tell clients we can manage all of their social content needs (including some body parts or even faces from our team, from …

POV: On curated content and being more open minded about sharing more of your personality as a brand

July 29th, 2021

3:01

On this episode, I share my POV: On curated content and being more open minded about sharing more of your personality as a brand

Q3 Agency Recommendations

July 24th, 2021

3:57

On this episode, I share our Q3 Agency Recommendations

TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

July 21st, 2021

2:49

TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

I reference this article

Get in the mix with memes

July 19th, 2021

3:43

On this episode, I provide a little rant on memes. Brands need to let their hair down so to speak and have an appetite for getting in the game more for sure. 

With Instagram, don't be too narrowly focused on any one KPI.

July 15th, 2021

3:30

On this episode, I talk about how with Instagram, you shouldn't be too narrowly focused on any one KPI. If you must pick the most important ones they …

POV on how to (and not to) approach TikTok

July 13th, 2021

3:50

On this episode, I offer my POV on how to (and not to) approach TikTok right now. Go for reps and speed over quality and being perfect! 

POV on what you need in your Social Media Management stack

July 13th, 2021

4:00

On this episode, I give my POV on what you need in your Social Media Management stack

Right now is a great time to reflect on what content works either visually OR data-wise

July 7th, 2021

3:11

On this episode, I talk about how right now (beginning of July) is a great time to reflect on what content works either visually OR data-wise. Then …

How to Add Links to Instagram Stories (Even Without 10K Followers!)

July 7th, 2021

2:51

On this episode, I talk about How to Add Links to Instagram Stories (Even Without 10K Followers!) and I reference this article


It offers up …

Paid Social Categories: Deeper Dive

June 29th, 2021

3:59

On this episode, I take a deeper dive into the paid social areas to focus on. This is not a primer on DTC ROAS efforts, but a breakdown of the kinds of paid social efforts brands need to be focused on and more …

Facebook Launches Live Audio Rooms

June 29th, 2021

2:40

On this episode, I talk about how Facebook Launched Live Audio Rooms to compete with Spaces and Clubhouse. I reference this article

Perspective on different types of paid social

June 23rd, 2021

4:56

On this episode, I talk about my perspective on different types of paid social

Three types of content categories and how to approach them mentally

June 23rd, 2021

4:00

On this episode, I talk about three types of content categories and how to approach them mentally

Community Management is the most important part of social

June 15th, 2021

2:51

On this episode, I talk about why community management is the most important part of social

Think about ART and SCIENCE more!

June 15th, 2021

3:01

On this episode, I talk - thinking about ART and SCIENCE more with your content efforts. 

Core Asset Kit Needed for Social Media

June 8th, 2021

5:44

On this episode, I talk about the core asset kit needed for Social Media. 

1 RCO Motion Graphics Asset

1 DTP Motion Graphics Asset

1 WOM Motion or Still Graphic Asset

1 Stop Motion or GIF Asset

4(or more) core photos …

Quick rant on why getting verified on Instagram doesnt really matter for most brands and people.

June 8th, 2021

2:58

On this episode, I do a quick rant on why getting verified on Instagram doesnt really matter for most brands and people.

LinkedIn Adds New 'Boost' Option for Organic Posts

June 2nd, 2021

2:15

LinkedIn Adds New 'Boost' Option for Organic Posts. I reference this article

Instagram Expands Its Test of Reels Ads to More Regions

June 2nd, 2021

1:40

Instagram Expands Its Test of Reels Ads to More Regions. I reference this article.

Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch

June 2nd, 2021

2:04

Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch - I reference this article 

Rant: You need to find ways to be more salesy (while still on brand) in your social media content plan.

June 1st, 2021

2:59

On this episode, I go into a rant about why you need to find ways to be more salesy (while still on brand) in your social media content plan!

Twitter Spaces: I think I am a fan!

June 1st, 2021

3:16

On this episode, I talk about Twitter Spaces and how I think I am a fan!

POV: The right content approach for social media.

May 26th, 2021

3:55

On this episode, I talk about the right content approach for social media. It is not all lifestyle or all photo-based. It is a mixed bag of content …

POV: You need more motion graphics in your content mix!

May 25th, 2021

3:28

On this episode, I talk about why brands need more motion graphics in their content mix! They are so key for DTP, RCO, and Ads creative. make sure …

Social Media is a Horizontal and not a vertical

May 25th, 2021

3:00

On this episode, I talk about how social media is a Horizontal and not a vertical. It touches every part of your business.

POV: Seek influencers with smaller, more intimate communities over larger ones!

May 20th, 2021

2:48

On this episode, I talk about seeking influencers with smaller, more intimate communities over larger ones!

Meta: Podcast about a Podcast (In The Sauce)

May 19th, 2021

2:00

On this episode, I go meta with a Podcast about a Podcast (In The Sauce). I am such a big fan and I think you will be too.

POV on Live Shopping Fridays from Facebook

May 19th, 2021

2:59

On this episode, I provide a quick POV on Live Shopping Fridays from Facebook. Here is the article I reference for more insights. 

Facebook Updates iOS 14.5 Prompt to Encourage Users to Keep Data Tracking On

May 11th, 2021

3:55

On this episode, I talk about how Facebook Updates iOS 14.5 Prompt to Encourage Users to Keep Data Tracking On. I reference this article. 

Instagram allows you to auto caption stories with a sticker.

May 10th, 2021

1:51

On this episode, I talk about how Instagram now allows you to auto caption stories with a sticker.

I reference this article.

Hire your Social Media Team and then let them go win you a championship!

May 4th, 2021

5:04

On this episode, I talk about hiring your social media team and then letting them go win you a championship. I compare it to the NFL and bringing on a President/GM/Coach/Talent and then putting your faith in the team to …

When it comes to TikTok (and content in general) know when to be FAST!

May 3rd, 2021

2:59

On this episode, I talk about how when it comes to TikTok (and content in general) you need to know when to be FAST!

I reference this email from Ice Cream Sundays/David Greenfeld

Apple iOS changes are here. DTC will get tougher but organic social and retail velocity support should win!

April 28th, 2021

3:30

On this episode, I talk about how Apple iOS changes are here. DTC will get tougher but organic social and retail velocity support should win!

A few …

Be strategic....and then go and work with those influencers!

April 27th, 2021

3:52

Think about what you want to accomplish in general (I.e. awareness, retail velocity support, content generation, etc.) and then seek out those value partners to help you achieve these things. 

Attn Brands: Stop focusing on the wrong things

April 26th, 2021

4:49

On this episode, I talk about brands focusing on the wrong things. They either over sweat content details and minutiae OR go all-in on the wrong metrics when it comes to data. Have nice content, but don't overdue the …

Have your social media team in the room early on.

April 20th, 2021

3:20

On this episode I talk about having your social media team in the room early on. Oftentimes I find brands loop their social team at the very end or just too late and they lose the value of the early inputs and the speed …

POV: On the importance of curated content.

April 20th, 2021

3:10

On this episode, I talk about the importance of curated content. 

Likes and comments are not the only measure of performance

April 16th, 2021

1:37

On this episode, I talk about how likes and comments are not the only measures of performance. Plenty of people never engage, but still consume …

Video content is mission critical for brand awareness

April 16th, 2021

2:56

On this episode, I talk about how video content is mission-critical for brand awareness. If you want your product seen and remembered, then you …

Twitter: Worth some (re)investigating

April 13th, 2021

2:50

On this episode, I give my 2 cents in spending some time on the Twitter platform, Take advantage of some of their new advancements!

Focus on DTP (Describe The Product) AND DTC (Describe The Category) Content

April 13th, 2021

3:20

On this episode, I talk about focusing on DTP (Describe The Product) AND DTC (Describe The Category) Content

Look to create simple motion graphics and animations more.

April 9th, 2021

3:00

On this episode, I talk about looking to create simple motion graphics and animations more as part of your content mix. While we love the more elaborate stuff too, I am a fan right now of simple moves that can take a …

A breakdown of ads from OWYN

April 8th, 2021

3:18

On this episode, I do a breakdown of ads from OWYN. 

I reference this post from LinkedIn and break it down like thisL
1- The beautiful imagery …

Instagram Reels - get involved!

April 8th, 2021

1:58

On this episode, I talk about Instagram Reels and why you should get involved! Check this article for some information and ammunition.

POV: Reels Remixes

March 31st, 2021

2:27

On this episode, I tee up my POV on Reels Remixes. I reference this article

Clubhouse competitors and the live audio format Renaissance

March 31st, 2021

3:07

On this episode, I talk about Clubhouse competitors and the live audio format Renaissance. With Twitter, LinkedIn and even Spotify getting in the game this space is really heating up. 

Quick POV on the David Dobrik situation

March 25th, 2021

3:06

Quick POV on the David Dobrick situation. Most importantly, my heart goes out to the young woman, her family, and anyone else impacted by this situation. I also tie it back to a business lens and encourage brands to be …

Facebook shares details of a coming newsletter platform to attract creators

March 25th, 2021

1:57

Facebook shares details of a coming newsletter platform to attract creators:

  • FROM SMT:
  • In the coming months in the U.S., we’ll introduce a new …

What you should be looking for when gauging success on TikTok

March 25th, 2021

2:55

On this episode, I provide some insights on what you should be looking for when gauging success on TikTok.

POV: iOS 14 Update

March 16th, 2021

3:00

Facebook is already letting it’s business users know that these changes will impact their advertising efforts. They’ve even said that the update will hurt small businesses the most.

Once the update goes live, you can …

POV: Its time to get on TikTok and poke around a bit.

March 16th, 2021

2:11

POV: Its time to get on TikTok and poke around a bit.

Use their SMB resource for some guidance:

https://www.tiktok.com/business/en-US/smbcenter

Create more content that highlights your WHY!

March 8th, 2021

2:37

On this episode, I talk about creating more DTP/USP content that highlights why your product is better and/or why I should care!

POV: Update on Instagram potentially hiding like counts

March 8th, 2021

2:57

On this episode, I give an update on my POV around Instagram potentially hiding like counts.

Just a little rant on why influencers have to be a part of your social media plan

March 3rd, 2021

4:58

On this episode, I just so a little rant on why influencers have to be a part of your social media plan

POV on the importance of the Retailer Call Out Video

March 3rd, 2021

3:29

On this episode, I talk about my POV on the importance of the Retailer Call Out Video. Make sure you have at least one good one in your arsenal.

POV on TikTok and why you need to go deeper with your understanding of it

March 3rd, 2021

4:00

On this episode, I talk about my POV on TikTok and why you need to go deeper with your understanding of it. I reference their SMB Resource Center 

Q2 Strategy Recommendation: Use Graphics, Illustrations and Carousels to sell your WHY

February 24th, 2021

2:59

On this episode, I serve up my Q2 Strategy Recommendation: Use Graphics, Illustrations and Carousels to sell your WHY

POV: On supporting Retail velocity

February 24th, 2021

2:59

On this episode, I serve up my POV on supporting Retail velocity.

I reference activities like these.

Pinterest POV, Feb 2021

February 15th, 2021

2:58

On this episode, I talk about my Pinterest POV, Feb 2021:
Pinterest is a visual search engine, where users are motivated to buy. As of Q4 '20, it had 459 million monthly active users and grew by more than 17 million in …

Instagram Plans to Launch Multi-Participant Live-Streams Later This Month

February 15th, 2021

4:01

On this episode, I talk about how Instagram Plans to Launch Multi-Participant Live-Streams Later This Month. I reference this article:

Striking the most authentic influencer partnerships

February 8th, 2021

3:00

On this episode, I talk about striking the most authentic influencer partnerships 

I reference this LinkedIn post

Getting more legs and value out of old photos for your brand.

February 3rd, 2021

2:43

On this episode, I talk about getting more legs and value out of old photos for your brand. I reference this LinkedIn post for more context 

POV: Clubhouse

February 3rd, 2021

3:30

On this episode, I talk about Clubhouse. Are you on?  Hit me up at @adambrown!

13 Influencer Marketing Trends to Watch in 2021

January 27th, 2021

4:50

On this episode, I talk about 13 Influencer Marketing Trends to Watch in 2021. I reference this article and if you click through you can get more context on each category. 

27 Facebook Demographics to Inform Your Strategy in 2021

January 25th, 2021

3:21

On this episode, I comment on this article from Hootsuite, titled 27 Facebook Demographics to Inform Your Strategy in 2021. Some compelling ones:


1. …

POV: Surprise and delight codes.

January 19th, 2021

3:27

Create a "surprise and delight" discount code for use on your website, that whoever runs your social media has at their disposal for monthly use. 3 usage cases that make sense:
1- Convert from Retail to DTC: If someone …

Social media does not equal e-commerce. It is much more holistic than that!

January 19th, 2021

3:35

On this episode, I talk about how social media does not equal e-commerce. It is much more holistic than that!

Early POV on Clubhouse

January 19th, 2021

3:57

On this episode, I give my early POV on Clubhouse 

POV about posting on social during MLK Day and Inauguration Day

January 19th, 2021

2:58

On this episode, I offer up my simple POV about posting on social during MLK Day and Inauguration Day

POV: On the good practice of doing social audits from time to time.

January 11th, 2021

2:54

Saturdays are great for audits:
Audit Competition-
Over your morning coffee, as I am doing right now, take a look at the social handles of some brands you consider to be your competitors and observe what they are up to. …

New Year's Resolution: Get out there and try with something new, like TikTok

January 11th, 2021

3:56

Don't be a headline reader about a platform such as TikTok and dismiss it without actually rolling up your sleeves and getting in there to assess for …

POV: Community Management is THE KPI for social media

January 4th, 2021

2:58

POV: Community Management is THE KPI for social media

Brands spend most of their time focused on their content. Of equal, or of greater importance, …

Social Strategy Tip: Go deep on core platforms before you go wide on alternative ones.

December 15th, 2020

4:21

On this episode, I offer a Social Strategy Tip: Go deep on core platforms before you go wide on alternative ones.

Q1 2021- Agency Recommendation: More Personality Drive Content (PDC)!

December 10th, 2020

4:01

On this episode, I share my first Q1 20201- Agency Recommendation: More Personality Drive Content (PDC)!

With social media, play where you can win!

December 8th, 2020

3:02

On this episode, I talk about playing where you can win not just where you can be, on social media,

Brand: Is more important than ever. Be sure to invest in yours!

December 1st, 2020

4:31

On this episode, I talk about how I think BRAND is more important than ever. Be sure to invest in yours!

Dont shortchange your social media efforts

December 1st, 2020

5:42

On this episode, I talk about not shortchanging your social media efforts. Many brands are underinvesting and I think that is a big mistake.

Exciting Instagram updates for Influencers and Brands

November 24th, 2020

3:47

On this episode, I talk about some exciting Instagram updates for Influencers and Brands. I reference this article

Some thoughts on where to find value on social networks

November 19th, 2020

4:52

On this episode, I talk about where to find value on social networks:

YouTube Influencers

Instagram Reels

LinkedIn posts and tactical tips

Instagram Adds Keyword Search in Addition to Profiles and Tags

November 19th, 2020

2:07

On this episode, I talk about how Instagram Added Keyword Search in Addition to Profiles and Tags

I reference this article 

POV: Twitter Fleets

November 18th, 2020

3:23

On this episode, I talk about Twitter Fleets. I am a buyer of early experimentation and you should be too.

POV: What most brands do wrong when it comes to social media

November 13th, 2020

5:12

On this episode, I talk about what most brands do wrong when it comes to social media. Give it a listen.


POV: The Meme-ification of Instagram

November 11th, 2020

3:34

On this episode, I advocate for more meme usage in your social media content strategy. I reference this article and it specifically highlights:

Instagram seems to be embracing more raw, organic, and natural images on …

Facebook Provides New Ad Copy Tips to Help Maximize Performance

November 11th, 2020

2:57
On this episode, I reference this article about: Facebook Provides New Ad Copy Tips to Help Maximize Performance


1. Give your brand a voice

Facebook suggests that marketers look to personify their brand, and tailor …

How to think about E-commerce as we approach 2021

November 4th, 2020

5:12

On this episode, I talk about how to think about E-commerce as we approach 2021!

Rant about content creation and curation for 2021

November 2nd, 2020

4:20

On this episode, I talk about content curation and creation for 2021.

CURATED: Be a DJ and share non created content OR just iPhone content from out in the field.

CREATED: Be a songwriter and be prepared to nail your …

Why aren't Top or Recent posts showing up for a particular Instagram hashtag page?

October 30th, 2020

2:25

On this episode, I talk about: Why aren't Top or Recent posts showing up for a particular Instagram hashtag page?

Here is the link to the page on …

Experts Predict Top 10 Social Media Trends for 2021

October 27th, 2020

5:00

Experts Predict Top 10 Social Media Trends for 2021

I breakdown this infographic.

Snapchat is worthing taking a look at

October 22nd, 2020

3:03

On this episode, I talk about Snapchat and how it is worthing taking a look at, especially on the ads side. They crushed it on their earnings call and a lot of the data is covered in this article.  

Another rant about the irrelevance of Instagram Followers

October 20th, 2020

5:02

On this episode, I talk about the irrelevance of Instagram Followers. Thoughts?

Perspective shared by Stephanie Stabulis about Instagram KPIs and tactics to achieve them.

October 16th, 2020

3:22

On this episode, I talk about some perspective shared by Stephanie Stabulis about Instagram KPIs and tactics to achieve them.

From her:

👉🏽 DMs are …

Instagram expands shopping on IGTV (and soon to Reels too)

October 15th, 2020

1:51

Instagram expands shopping on IGTV (and soon to Reels too)-  I reference this article.

POV on LinkedIn right now

October 6th, 2020

3:00

Big fan of the LinkedIn Platform and I think brands and founders (and Directors of Marketing) should be using it much more. It is a valuable resource …

Q4 2020 Strategy Recommendations- Landing Page Architecture and Buyer Behavior Experimentation

September 30th, 2020

3:59

On this episode, I talk about my Q4 2020 Strategy Recommendations:  Landing Page Architecture and Buyer Behavior Experimentation 


What smart brands like Hint Water are doing, is creating an offering that stands out …

Q4 Strategy Recommendation: Solicit Word of Mouth and Social Proof Marketing

September 30th, 2020

2:20

On thie episode, I talk about another of my Q4 Strategy Recommendations: Solicit Word of Mouth and Social Proof Marketing!

Q4 2020 Strategy Recommendations: UGC, PGC, AGC is a must!

September 30th, 2020

3:51

On this episode, I talk about generating more UGC if you can OR going out and paying for generated content from actors/consumers/influencers.



Quick POV on Amazon Prime Day

September 28th, 2020

3:01

On this episode, I provide a quick POV on Amazon Prime Day. Some more info can be found here.

Facebook Removes the 20% Text Limit on Ad Images

September 25th, 2020

2:17

On this episode, I talk about how Facebook Removed the 20% Text Limit on Ad Images. I reference this article

Q4 2020 Recommendations: Instagram Reels

September 23rd, 2020

4:10

On this episode, I talk about Instagram Reels. Instagram and TikTok (and others like Triller) are in a land grab right now for user attention. While TikTok was the leader in their content format, Instagram has now …

Q4 2020 Strategy Recommendation: SUPPORT YOUR SALES CHANNEL(S)

September 22nd, 2020

3:34

On this episode, I talk about supporting your sales channel(s) more.  Start your content planning NOW!

Facebook Advertising In Q4 During an Election Year

September 21st, 2020

2:51

On this episode, I talk about Facebook Advertising In Q4 During an Election Year. Things to consider:

1- They are flagging and denying much more. It is more restrictive for sure.

2- Prices are going up as advertisers …

Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently

September 21st, 2020

2:11

On this episode, I talk about Facebook Announcing New Limits on How Many Ads Pages Can Run Concurrently. I reference this article

E-commerce: Facilitator? Commodity? or Brand? Which one do you want to be?

September 20th, 2020

5:00

On this episode, I breakdown the different types of E-commerce approaches. Which one are you?



POV: Instagram Followers (September 2020)

September 17th, 2020

3:47

On this episode, I dust off the conversation around why Instagram Followers are the wrong KPI to focus on.  Thankfully, most brands are there and …

High Profile Celebrities Are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech

September 16th, 2020

2:09

On this episode, I talk about: High Profile Celebrities Are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech


I reference this article

Tips for launching a new brand or product on social

September 10th, 2020

3:51

On this episode, I talk about tips for launching a new brand or product on social. I reference this article which interviews the brand Jot on their approach. 

Instagram Reels are REAL and worth a second look!

September 8th, 2020

2:49

On this episode, I talk about how Instagram Reels are REAL and worth a second look! I reference this article and specifically:

  • 87% of Gen Z TikTok …

Instagram carousels are the most engaging post type.

September 1st, 2020

3:00

Instagram carousels are the most engaging post type.

I reference this article. 

Instagram Checkout: Everything You Need to Know

August 27th, 2020

2:09

Instagram Checkout: Everything You Need to Know

I reference this article and these tips:

Here are our top 5 tips for driving sales with Instagram …

Facebook is bringing a shop section to its app, while Instagram expands live shopping

August 27th, 2020

2:37

Facebook is bringing a shop section to its app, while Instagram expands live shopping 

POV: Instagram Rolls Out Suggested Posts at the End of Your Following Feed to All Users

August 20th, 2020

2:34

On this episode, I talk about how Instagram Rolled Out Suggested Posts at the End of Your Following Feed to All Users.  I reference this article and …

Dont be so binary. Get in the middle, dare to be wrong, but reap the benefits from DOING!

August 17th, 2020

3:01

On this episode, I talk about not being so binary with your social media efforts. Get in the middle, dare to be wrong, but reap the benefits from DOING!

POV: Social media is a horizontal layer of your business and not a subsection of your marketing vertical.

August 11th, 2020

3:30

On this episode, I talk about social media being a horizontal layer of a business and not just part of marketing. It really has a 360 impact on all facets of a brand's lifecycle.

POV on Hashtags being encouraged by Facebook.

August 7th, 2020

2:22

On this episode, I give my POV on Hashtags being encouraged by Facebook. I am a buyer of at least experimenting!


I reference this article.


POV: Instagram Reels

August 5th, 2020

3:46

On this episode, I talk about Instagram's launch of Reels. I reference some context from the Axios article.





Brands and Restaurants = Great Partners?

August 5th, 2020

3:32

On this episode, I am just sharing some great tips from the Indie CPG newsletter, that I highly encourage people to sign up for.  Big shout out to Steven Vigilante.

This experience opened my eyes to new opportunities …

Facebook advertising boycott results...

August 3rd, 2020

3:01

Now that August is here a clearer picture of July’s #StopHateForProfit movement, in which 1,000+ brands including Unilever, The North Face, Heineken, …

POV: Snapchat Brand Profiles

July 28th, 2020

2:54

On this episode, I talk about Snapchat Brand Profiles that are now being rolled out. I like this move by Snap and think this is something to pay …

POV: Influencers as part of your "new information" marketing plan.

July 21st, 2020

3:14

On this episode, I talk about how Influencers need to be a part of your "new information" marketing plan. Whether it is a new SKU, retailer, brand …

POV: The importance of social media engagement

July 15th, 2020

3:30

On this episode, I talk about the importance of engagement on social media. I am not talking about how many likes you got, but more importantly a brand's focus on community management. Closing out conversations, getting …

POV: TikTok Ban

July 8th, 2020

3:02

On this episode, I talk about the potential ban on TikTok in the US.  I don't think it will happen, but if it does we move on and focus our attention elsewhere.

Here is a link to more on the topic. 

Facebook Adds Custom Audience Creation Options Based on Shopping Activity

July 2nd, 2020

2:03

On this episode, I talk about Facebook Adding Custom Audience Creation Options Based on Shopping Activity. You can read more about it here:

Instagram Tests Shopping Tags in Post Captions

June 22nd, 2020

2:32

On this episode, I talk about Instagram Testing Shopping Tags in Post Captions. Not out in the wild yet, but it was spotted on a celebrity's account and talked about here in this article

Instagram Outlines Steps to Address Potential Areas of Racial Inequality on its Platform

June 19th, 2020

3:02

On this episode, I talk about how Instagram Outlined Steps to Address Potential Areas of Racial Inequality on its Platform.


Mosseri outlined four steps that Instagram will be taking to improve racial representation and …

POV: Rethinking ROI of Influencer Marketing

June 17th, 2020

4:01

On this episode, I talk about rethinking ROI of Influencer Marketing. I reference this article by my friends at Tinuiti and specifically:

"Many …

POV: How to get back to business, but with a commitment to change and diversity.

June 9th, 2020

4:00

On this episode, I talk about getting back to business, but with a commitment to change and diversity. You need to back up what you say and really lean into making the change you claim you want to see in this world. It …

POV: #BlackoutTuesday and social media

June 2nd, 2020

3:06

On this episode, I talk about #blackoutTuesday and my POV.

I recommend participation in #blackoutTuesday and/or muting through June 7th in a show of …

Instagram to start sharing revenue with creators on IGTV

May 29th, 2020

3:01

On this episode, I talk about how Instagram to start sharing revenue with creators on IGTV. I am a buyer and think brands should be exploring. 

I …

POV: Facebook Shops

May 27th, 2020

2:35

On this episode, I talk about Facebook Shops. Im a fan!

Here is an article on the subject that is worth referencing:

https://www.socialmediatoday.com/news/facebook-announces-shops-for-facebook-and-instagram/578255/

POV: TikTok May 2020

May 21st, 2020

3:53

Om this episode, I talk about TikTok as it stands right now.

1- Platform is here and you need to get involved.

2- Set up an account, get in there, …

POV: Get your email game right

May 19th, 2020

3:17

On this episode, I talk about the importance of getting your email game right. You need to lean into email, capture names, segment lists, and then deploy:

Promotional emails

Content laden emails

Behavior-based …

Interact Boulder put out a very helpful newsletter on how the industry is adapting to COVID-19

May 13th, 2020

3:58

On this episode, I shared info that was put out by our good friends over at Interact Boulder. It is a very helpful newsletter on how the industry is …

Updates coming to Instagram Story navigation and consumption

May 12th, 2020

2:36

On this episode, I talk about updates that are coming to Instagram Story navigation and consumption. I specifically reference this article from socialmediatoday.com  

UGC is such an important part of your content strategy going forward.

May 5th, 2020

3:32

On this episode, I talk about how UGC is such an important part of your content strategy going forward. I reference this article and I think all …

POV: Amazon Live

May 5th, 2020

2:06

On this episode, I talk about Amazon Live. Worth checking out for sure,

https://www.amazon.com/live

Some more information from our friends over at Tinuiti.

https://tinuiti.com/blog/amazon/amazon-live/


POV: Take advantage of the increased attention RN, especially on Instagram!

April 28th, 2020

2:16

The going is good right now on all social platforms, especially Instagram. You should be posting content, experimenting with LIVE, IGTV, etc. AND of …

POV: Getting scrappy and finding business from your past E-commerce sales data

April 28th, 2020

3:19

On this episode, I talk about going into your historic data. Recap:

I spoke to a client last week who was frozen in indecision. They are in retail and sell directly through their website and we felt they needed to …

Two Tactics for now: Paid social for awareness + harvesting community

April 21st, 2020

3:30

Right now I am a big fan of leveraging paid social (CPMS are very low and consumption is way up)

AND

Harvesting community (Facebook groups, go LIVE on any platform, get personal with email sequences and reach out to …

POV: Upgrades and Updates to IGTV

April 14th, 2020

2:52

On this episode, I talk about upgrades and updates to IGTV. I reference a breakdown of each from this article on socialmediatoday.com

During COVID-19 if you cant play offense and you dont want to just sit on defense, trying deploying special teams.

April 6th, 2020

3:29

On this episode, I talk about how I think that during COVID-19 if you can't play offense and you don't want to just sit on defense, trying deploying special teams. What I mean is getting scrappy, putting in the work, …

POV: E-commerce VS. Retail VS. Amazon in April 2020

April 6th, 2020

3:30

On this episode, I talk about my POV on E-commerce VS. Retail VS. Amazon in April 2020. I am a fan of all three, but it depends on how much funds you are allocating in support of them.

1-If you can allocate at least …

POV: Brands should be supporting Retailer efforts even more than E-commerce and Amazon right now

April 2nd, 2020

3:02

On this episode, I talk about how brands should be supporting Retailer efforts even more than E-commerce and Amazon right now. E-commerce is a real …

POV: giveaways are a smart play right now for exposure

March 27th, 2020

3:00

On this episode, I talk about why I think giveaways are even more important right now, while we are all quarantined. It’s very hard to get discovery and exploration at retail right now so it makes a world of sense to …

Tips for using Instagram Live while we are all quarantined.

March 25th, 2020

3:01

On this episode, I talk about tips for using Instagram Live while we are all quarantined. I reference guidance laid out in this article. 

POV: Leverage TikTok use right now, learn the platform and engage creators!

March 24th, 2020

2:58

On this episode, I talk about leveraging TikTok use right now, learning the platform and gifting creators with product and/or engaging them for paid influencer partnerships. So many eyeballs on that platform now and it …

POV: Leveraging Fitness Studio Trainers, RDs or really anyone with influence during this quarantine.

March 24th, 2020

3:00

On this episode, I talk about leveraging Fitness Studio Trainers, RDs or really anyone with influence during this quarantine. I shout out Julia Stern

Online searches around health benefits and immune system support are significantly up!

March 23rd, 2020

2:45

On this episode, I talk about how online searches around health benefits and immune system support are significantly up! I reference date from this article on foodnavigator.com 

POV: Influencer marketing is a good, value buy during COVID-19 isolation.

March 20th, 2020

3:00

On this episode, I talk about finding value when it comes to influencer marketing during this COVID 19 pandemic situation.

What Gen Z wants from media?

March 6th, 2020

3:08

On this episode, I talk about an article in Adweek that highlights a report you can download about What Gen Z wants from media.  

The insights …

POV: Coronavirus and whether or not brands should post memes or be playful about it.

March 6th, 2020

2:58

On this episode, I talk about the topic of posting memes or humor intent messaging around the Corona Virus.

I reference this article and this celebrity.

POV: Stop overthinking your Instagram Grid.

March 6th, 2020

3:01

On this episode, I talk about not overthinking your Instagram Grid. This recent post by @garyvee reminded me it was time to talk about it again.


POV: On Influencer engagements for your brand

March 4th, 2020

3:30

On This episode, I talk about finding better value from and be more strategic about your influencer partnerships.

The religion of supporting retail velocity with paid social and influencers.

February 24th, 2020

3:33

On this episode, I talk about the religion of supporting retail velocity with paid social and influencers.

Social media recommendations for any brand selling a product in a B2C model

February 10th, 2020

3:17

On this episode, I highlight how my recommendations are not just for CPG and Beverage brands but can be applied to any brand selling products in a B2C model. 

POV: Brand collaborations and giveaways are a smart play - Double Down!

February 4th, 2020

3:00

On this episode, I talk about how I am bullish on collaborations and giveaways as a smart play for awareness and consideration. It is an inexpensive …

7 Ad Design & Ad Testing Best Practices for Facebook & Social Creative (C/O:Tinuiti)

January 30th, 2020

3:13

On this episode, I walk through this article put out by my friends over at Tinuiti.  Check it out. 


1. Design Your Ads With a Platform Focus

2. Fail Fast & Learn Fast With Split Testing

3. Make Your Offers Pop With …

POV: USE the Facebook Ads Library and borrow from the best.

January 23rd, 2020

3:02

On this episode, I talk about using the Facebook Ads Library to learn more and borrow from the best. Are you using it for your business?

LinkedIn offers the most upside of any social network right now.

January 13th, 2020

3:00

On this episode, I talk abut how LinkedIn offers the most upside of any social network right now.

POV: Approach to content in 2020

January 6th, 2020

3:30

On this episode, I reiterate my POV on content on social. Should be a quality over quantity approach, a created and curated mix and remember that …

POV: Supporting Retail velocity with influencers

December 16th, 2019

4:01

On this episode, I talk about supporting Retail velocity with influencers.  If you have a brand with retail as a primary channel, you need to support …

Social Media Predictions for 2020

December 9th, 2019

3:31

On this episode, I talk about an article from socialmediatoday.com that makes some predictions for 2020 that we are very aligned with. 

1. IGTV will be the next TV.

2. Subscribe, rate, and download (more) podcasts.

3. …

ATTN: Retailer Buyers- Instagram Follower counts DO NOT MATTER

December 3rd, 2019

3:43

On this episode, I talk more about why Instagram follower counts are irrelevant. Buyers should care more about your content, influencer and paid …

POV: Some social media recommendations for Q1 2020

December 2nd, 2019

4:04

CONTENT

1- More, real assets made by fans and/or micro-influencers.

2- Less is more and aim for 2 PFC/DTP (1 of each or 2 of either) posts per week

3- Awareness is the play and not sales or even engagement metrics.

4- …

POV: Influencer strategy update as we approach 2020

November 25th, 2019

4:02

On this episode, I talk about an influencer strategy update as we approach 2020. I reference this article and some stats from it:

- Only 4% of people now trust what influencers say online
- 79% of people say that …

POV: What matters when it comes to social media...

November 18th, 2019

4:14

On this episode, I provide a gut check on what matters when it comes to social media...

POV: On Instagram starting to hide likes on posts.

November 11th, 2019

2:23

Instagram announced that it is going to be hiding likes in the US starting this week. I think this is a good thing in general. 


POV: Paid Social (Nov 2019)

November 6th, 2019

4:22

On this episode, I talk about paid social. Specifically, where to focus and why I am not a big fan of supporting acquisition marketing with small budgets.  Many brands are underfunding this effort and it might not be …

POV: Big believer in email and text.

November 4th, 2019

4:02

On this episode, I talk about why I am a big believer in both email and text as we roll into 2020. You should be thinking long and hard about both as …

POV On Twitter and Facebook's positions on political ads

November 4th, 2019

3:01

On this episode, I talk about Twitter and Facebook's current position on political ads. Some references:

FTC Rules Selling Fake Followers and Engagement is Illegal

October 28th, 2019

3:02

On this episode, I talk about how the FTC has ruled that selling fake followers and engagement is Illegal and this is a good thing. I reference this …

FTC coming down on Sunday Riley for writing fake reviews.

October 23rd, 2019

3:01

On this episode, I talk about Sunday Riley getting in trouble with the FTC for writing fake reviews. Here is the source I reference and it is worth a read.

POV: Facebook's new Stories templates for businesses.

October 21st, 2019

2:59

On this episode, I talk about Facebook's new Stories templates for businesses. I reference this article that breaks it down. 

Very easy to do it and …

POV: Instagram Giveaways.

October 8th, 2019

3:29

On this episode, I share my POV on Instagram giveaways and why I think brands should be all in.

Instagram Killing The Following Tab

October 8th, 2019

1:38

On this episode, I talk about Instagram dropping the following tab from the platform. More on that topic here

Most important component of social media is...

October 7th, 2019

3:58

On this episode, I share why I think the engagements are the most important element of social media. Most people sleep on it and to me it is everything!

Creating a Community With Facebook Groups

October 3rd, 2019

3:49

Facebook Group Best Practices

Give your group a catchy and effective name

Choosing the right name is one of the most important steps when creating your Facebook Group. Make sure your group name reflects the people who …

POV: Social Media in q4 2019 and Beyond

October 1st, 2019

4:30

On this episode, I rant about social media and where it stands in q4 2019 and beyond.

1- Organic is dead.

2- Paid social is a must.

3- Always be experimenting and have experts in your corner.

4- Dont be half committed, …

Some love for Daily Carnage and be careful with Third Party Platforms on IG

September 23rd, 2019

3:59

On this episode, I talk about my love for Daily Carnage and some conversations in their Facebook Group around Instagram shutting down some accounts (even if only temporarily) because of third party platforms.  Be …

Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature

September 17th, 2019

3:28

On this episode, I talk about some new features coming from Facebook/Instagram that are compelling. I reference this article in TechCrunch 

New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance

September 16th, 2019

4:16

On this episode, I talk about a report put out by Quintly and posted and broken down on Socialmediatoday.com that breaks down How Emojis, Videos and Caption Lengths Impact Instagram Post Performance.

I also quickly …

Supporting your Retailer relationships

September 9th, 2019

3:01

On this episode, I talk about supporting your Retailers with blocking and tackling social media work. Content posting and Ads are obvious ones but less obvious, is comments, DMs and engagement with posts or tagged …

New Study Examines How Brand Engagement on Social Influences Purchase Behavior

September 3rd, 2019

4:02

On this episode, I talk about: A New Study Examines How Brand Engagement on Social Influences Purchase Behavior.

1. Use Social Media to Connect with Consumers and Other Businesses

2. Interact With People on Social Media …

Will Instagram Business Profile Reach Follow the Same Path as Facebook Pages?

August 26th, 2019

3:46

On this episode, I answer that question. Here is an article that I reference. 

POV: Facebook Ads more badges to pages...

August 26th, 2019

3:22

On this episode, I talk about Facebook adding badges for users/followers to pages that should help boost engagement and foster community. You can …

POV: Twitter Updates and Platform Focus

August 26th, 2019

3:32

On this episode, I talk about Twitter and some new and noteworthy updates that are on the horizon. I reference this article and specifically:

1. Topic Lists

2. Subscribing to Conversations

3. Re-Order Attached Images

4. …

IGTV Tips Based on the Success of Thrillist

August 22nd, 2019

4:20

On this episode, I talk about IGTV Tips Based on the Success of Thrillist. You can learn more about this here.

POV: Kroger + TikTok E-commerce Partnership

August 22nd, 2019

2:52

On this episode, I talk about TikTok and Kroger partnering with their new E-commerce feature. More on it here!


POV: On Instagram Hashtag Strategy.

August 12th, 2019

4:32

On this episode, I talk about being more thoughtful about your Instagram Hashtag Strategy. Here is a good reference on the topic that was put out on …

TikTok and GIPHY Integration

August 6th, 2019

2:48

On this episode, I talk about the TikTok and GIPHY integrating so you can use GIFs on the platform. I also encourage brands to consider creating their own account and custom GIFs so they can create, deploy and track …

POV: Barney's filing for bankruptcy

August 6th, 2019

3:16

On this episode, I talk about Barney's filing for bankruptcy and closing some stores. 


POV: Paid social is your ticket to social media success...

August 5th, 2019

3:45

On this episode, I rant a little about brands not doing apples to apples comparisons when assessing their own social media success against other brands in the space.  The biggest mistake is centered around paid social. …

POV: Influencer Pricing and Market.

July 29th, 2019

4:51

On this episode, I talk about influencer pricing and the market in general. This piece on socialmediatoday.com lists out the prices some macro influencers and celebrities are earning and it is worth checking out.  Very …

THE THREE KEYS TO CRUSHING INFLUENCER MARKETING IN 2019 AND BEYOND

July 25th, 2019

3:55

On this episode, I break down this piece put out by Open Sponsorship. It breaks down 3 kets to crushing Influencer Marketing and I couldn't agree …

On Followers and Twitter Search

July 22nd, 2019

5:59

On this episode, I talk about follower count not being the metric for success AND the value of using Twitter Search to get involved in conversations …

On Competitor Analysis

July 22nd, 2019

3:49

On this episode, I talk about doing some competitor analysis to help you make some decisions for your social media strategy. If you are on the fence about certain topics or tactics, look at what some industry leaders …

Standing Out From The Clutter On Instagram

July 15th, 2019

3:35

On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a layman can add to …

Instagram Engagement is DOWN

July 11th, 2019

3:01

On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson …

Instagram Stories and hacks for more strategic consumption.

July 1st, 2019

3:15

On this episode, I talk Instagram Stories and hacks for increasing consumption.

1- Ask simple either/or questions

2- Add a Tap for More Prompt

3- …

Put more content out with your packaging in it!

July 1st, 2019

3:05

On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need to make it easier …

POV: 8 Social Media stats you shouldn't ignore

June 25th, 2019

3:35

On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore:

1- "47% of …

Pinterest is back?

June 17th, 2019

3:43

On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year or so but now that …

Instagram: Branded Content Ads

June 10th, 2019

2:52

On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own …

POV: Engagement on social platforms

June 3rd, 2019

2:44

On this episode, I talk about how engagement is the most important element when it comes to your social media strategy. Many brands, social media managers and influencers just don’t get it. Stand out from the pack and …

POV: Make sure your digital touch points are not broken!

May 28th, 2019

2:59

On this episode, I talk about the importance of not sending potential customer words backwards in the sales journey. You need to do an audit and make sure that your website, your Amazon listings, your store locator and …

POV: Supporting your main sales channel

May 28th, 2019

3:01

On this episode, I talk about the importance of supporting your main sales channel. Whether it is retail, e-commerce or Amazon you must have a digital support plan in place if you want to succeed.

POV: Facebook Ad Library

May 23rd, 2019

2:39

On this episode I talk about the Facebook ad library and your ability to go in there and poke around to see what your competition is doing with ads. You can also look at industry leaders and forward thinking brands to …

Influencer Marketing Stats and Tactics

May 22nd, 2019

3:49

On this episode, I talk about some compelling stats around influencer marketing. The bottom line is if you are a brand of selling products or services you need to be investing time and funds into influencer marketing. …

POV: Influencer Plan of Attack

May 21st, 2019

4:00

On this episode, I talk about having a smart plan of attack for your influencer relationships. First off, you have to be in the game. Then, once in the game, you need to reverse engineer what you want to have happen and …

POV: @shop on Instagram

May 13th, 2019

2:23

On this episode I give a quick heartache on the new @shop feature on Instagram. As they continue to push into E-commerce consumers and brands should …

Hack to get Amazon and Retail customers to your website.

May 10th, 2019

3:00

On this episode I talk about a hack to get your Amazon and/or retail customers through your domain so then you can start to create a direct marketing relationship with them. It’s a simple step, that can have profound …

POV: Some mistakes brands are making right now.

May 10th, 2019

4:16

Only selling on Amazon? Overthinking content based on what you want and not what the consumer wants? Not using paid social AND influencers? Not getting out there and listening to clients? You are doing it wrong.

POV: Where you should and should not be investing your time.

May 6th, 2019

7:23

On this episode, I talk once again about where you should and should not be investing your time with your social media efforts. You should be …

POV: Facebook F8 and the platform in general.

May 2nd, 2019

3:01

On this episode I give a hot take on Facebook as a platform and some of the updates that were announced at their F8 conference this week. I strongly encourage brands as well as users to not sleep on Facebook and Mark …

POV: Influencers - May 2019

April 29th, 2019

3:29

On this episode I talk about my current POV on influencers. The bottom line is influencers need to be part of your marketing mix, their primary use …

POV: Changing landscape of Instagram

April 25th, 2019

4:20

On this episode, I talk about my point of view on the changing landscape of Instagram. I reference an article put out on the Atlantic that talks about the Instagram aesthetic being over and how some influencers and even …

POV: Instagram decreasing prominence of likes- a good thing!

April 22nd, 2019

2:59

On this episode I talk about Instagram potentially decreasing the prominence or value of the likes on their platform and why that is a good thing. I …

Context is king.

April 15th, 2019

2:59

On this episode, I talk about how context is King with social media even more than just content. Don’t write off any social network until you have a …

POV: Instagram adds Poll Stickers to Story Ads

April 8th, 2019

2:52

On this episode, I talk about Instagram adding poll stickers to their story ads. For the brands that were involved in the beta they saw a nice …

Q2 2019: Sircle Media Recommendations

April 1st, 2019

2:59

On this episode, I talk about Sircle Media’s overriding themes for Q2 2019 when it comes to your approach to social media. 1-Include your social media manager in more …

POV: Instagram’s “About This Account” update

March 27th, 2019

2:59

On this episode, I talk about the new “about this account” feature on Instagram. It is a great way to get Intel on what your competitors and/or the market is doing when it comes to Instagram ads and more importantly you …

Hot take: LinkedIn Right Now

March 25th, 2019

2:59

On this episode, I talk about LinkedIn right now and how I think it’s like Facebook three or four years ago. Organic reach is very high, people are engaged and it is a great place to share your journey and to let people …

POV: Checkout on Instagram

March 20th, 2019

2:49

On this episode, I just give me a quick take on Checkout from Instagram. I love that they are removing some of the friction and allowing you to transact right on the platform I believe this is going to be a big deal and …

POV: Supporting Retail with paid media

March 11th, 2019

3:30

On this episode, I talk about supporting retail relationships with paid media. If you want to help massage velocity, then you need to be spending money on Facebook and Instagram advertising as well as smart, integrated …

POV: Some new Instagram updates

March 7th, 2019

3:00

On this episode, I talk about some updates coming out from Instagram. Specifically their branded content ads, a potential rollout of Creator profiles …

POV: Stop overthinking social content so much.

March 6th, 2019

2:59

On this episode, I give a quick POV on why brands shouldn’t overthink their social media content. Let the audience and the data tell you what …

POV: Is content marketing actual advertising?

March 4th, 2019

2:59

On this episode, I talk about whether or not content marketing is actual advertising. I reference a piece from socialmediatoday.com but more specifically just go into my thoughts on content marketing and context …

Instagram updates to IGTV and Collections?

February 25th, 2019

2:54

On this episode, I talk about some early Intel on some improvements to IGTV as well as potentially rolling public collections the Instagram platform. …

POV: Upping your Instagram Story Game

February 25th, 2019

3:10

On this episode, a reference an article from socialmediaExaminer.com that talks about some ways to improve your Instagram Story engagement.

Do’s and Don’ts of Social Media in 2019

February 20th, 2019

3:28

On this episode, I break down an article from socialmediatoday.com that talks about some of the do’s and don’ts of social media in 2019. I give my perspective based on our agency’s view and approach and I hope you find …

Instagram Purge: Don’t sweat it!

February 13th, 2019

1:32

On this episode, I talk about the Instagram fake account purged that happened on February 12. Instagram wants to continue to clean up his platform …

IGTV: Teasers in the main Instagram feed

February 11th, 2019

2:20

On this episode, I talk about how Instagram rolled out IGTV promotions in the main feed. Now you can publish your IGTV videos directly to your …

Rant: Include your Social Media Manager in more convos

February 11th, 2019

2:58

On this episode, I talk about including your social media manager in more conversations about all aspects of your business. Too many brands put their social media manager in a silo and don’t allow them to really dig …

POV: Break your bad social media habits.

February 11th, 2019

2:59

On this episode, I talk about an article in on socialmediatoday.com that breaks down bad social media marketing habits and how to break them. I talk …

Instagram Stories: Links and Expanded Promotion Tools

January 30th, 2019

2:57

Instagram Stories just rolled out the ability to link to the story and improved upon their promotion tools for Story content. These are compelling …

Rant: Video is mandatory and you need to get with it...

January 28th, 2019

2:59

Brands want video but say they can’t afford it. We argue they cannot afford to not be in the video content game.

POV: Klear Report on Instagram Sponsored Posts

January 22nd, 2019

2:58

On this episode, I talk a little bit about a report put out by Klear and specifically how brands should be focused on Instagram Stories and …

POV: Instagram Story Highlights

January 14th, 2019

2:58

On this episode, I talk about Instagram Story highlights and some tips for how to use them better. I reference an article on socialmediatoday written by Phoebe Bain and give a little bit of my own spin on it too. This …

POV: Don’t dismiss a social network without all of the facts

January 10th, 2019

3:26

On this episode, I talk about how you shouldn’t dismiss a social network and decide it is not a viable platform for your business until you have done …

Facebook Adds CTA Stickers to Stories

January 7th, 2019

4:33

On this episode, I talk about Facebook adding CTA stickers to their Stories and why brands should be paying attention. 300 million users are checking …

POV: Paid Social in 2019 (Higher CPMs and content at scale)

January 7th, 2019

4:43

On this episode, I talk paid social in 2019 and why you need to embrace higher CPMs and content at scale.

POV: Paid Social for 2019

December 12th, 2018

4:37

On this episode, I go a little bit deeper on my thoughts about paid social in 2019. First, I think brands should find any funds that they can to …

POV: Think science before art when making content.

December 10th, 2018

4:57

On this episode, I talk about thinking science before art, when making content. For CPG and beverage brands, we think the most important messages are PFC- Product Front and Center, DTP-Describe The Product and RCO- …

POV: Social platform usage in “the now”...

December 10th, 2018

3:58

On this episode, I talk about understanding how to use the right social media platforms in the current environment. I encourage brands not to get too romantic about what got you here and not try to overthink the future. …

Q1 2019: Tactic Recommendations

December 3rd, 2018

4:56

On this episode, I break down some of our Q1 2019 tactical recommendations for social media. The big takeaways are a “less is more” approach to content aiming for about 16 posts per month. Boosting of content and making …

POV: Devaluing Twitter “Followers”

November 30th, 2018

4:16

On this episode, I talk about the Twitter platform devaluing followers and decreasing the real estate that your follower count takes up on the …

POV: Why social media engagement doesn’t matter that much.

November 30th, 2018

4:44

On this episode, I talk about why social media engagement is not the right KPI for measuring your performance on social media. Pam Moore wrote an article for socialmediatoday.com backing up the idea that a lot of your …

POV: Quintly report on Instagram best practices

November 28th, 2018

4:46

On this episode, I talk about the Quintly report that breaks down Instagram best practices and was published by Andrew Hutchinson on Social Media Today. The key takeaways are: 1- videos generate up to 21% more …

Rant: Visual content and how to measure the value

November 28th, 2018

3:57

On this episode, I talk about creating content and having that be the fuel for your marketing efforts. Measuring the success of content comes down to your visual opinion and whether or not it elevates the brand or …

POV: Where to invest time and money in 2019

November 26th, 2018

4:58

On this episode, I talk about where to invest your time and money if you want to be successful with your social media efforts in 2019. Specifically I …

POV: Think science before art, when creating content.

November 20th, 2018

4:56

On this episode, I talk about thinking about the science of your content and message before spending so much time on the art. Think about who you want to target and what you want to say and then create assets to back …

Instagram Update: Reducing inauthentic activity

November 19th, 2018

3:14

On this episode, I talk about the update that was put out on Instagram‘s info center regarding the steps they are taking to reduce in authentic …

Rant: Diversify and don’t just focus on Instagram

November 19th, 2018

4:57

On this episode, I talk about how brands are too overly reliant on Instagram right now. It is important to diversify and always be tasting new or other things.

POV- Invest in email marketing

November 12th, 2018

4:58

On this episode, I give a quick pov on email marketing and the importance of it. You have to capture emails, have an email sequence plan, and deploy promotional and content laden emails too.

Amazon tests search based retargeting

November 6th, 2018

3:26

On this episode, I talk about Amazon testing a search based retargeting which would allow you to use the Amazon DSP and then follow users based on …

POV: Three types of paid social.

November 5th, 2018

4:58

On this episode, I talk about my point of you on paid social and how there are really three categories. First is revenue generating ROI focused advertising. The second is reach and awareness around key marketing …

Rant: Investing more in Instagram Stories

November 3rd, 2018

3:05

On this episode, I talk about investing time and effort into Instagram Stories. You should be looking at Instagram Story swipe up ads, creative video …

POV: YouTube Premieres

October 23rd, 2018

3:22

On this episode, I talk about YouTube premieres and why I think this is a great idea from the platform and for brands. It brings users back to the …

Rant: STOP sleeping on Facebook

October 23rd, 2018

3:56

On this episode, I go on a rant encouraging people to start showing more respect to Facebook. It is such an important part of your marketing plan and …

POV: Where you need to invest your social media dollars.

October 22nd, 2018

4:56

On this episode, I talk about where brands need to invest their dollars and time when it comes to social media and 2019. Every brand needs a social …

Rant: Optimizing your brand’s Amazon experience

October 17th, 2018

4:59

On the episode, I talk about really understanding how to optimize your brand’s Amazon experience and setting yourself up to win.

Rant: Social Media Manager is hard to pull off with one person

October 17th, 2018

4:58

On this episode, I go on a little rant after losing a prospect. They decided to go with an internal hire only because they thought they get more value because they get that person 100% as opposed to hiring Sircle Media …

Rant: Underestimating and under investing in Amazon

October 15th, 2018

4:58

On this episode, I talk about Amazon and it’s importance for brands looking to sell product online. You should be leveraging the platform and it’s …

POV: Instagram Lessons From Smarties Brand

October 10th, 2018

4:58

On this episode, I talk about an article from socialmediatoday.com that highlights three Instagram growth lessons from how Smarties has re-designed …

11 Important Facebook Updates For 2019

October 8th, 2018

4:58

On this episode, I run through an article from socialmediatoday.com written by Nathan Mendenhall titled 11 Facebook updates you need to know for 2019.

POV - Instagram’s Nametag Feature

October 4th, 2018

2:56

On this episode, I talk about Instagram’s new name tag feature. It is getting a lot of buzz and certainly worth checking out. Instagram is where all the attention is at and I encourage people and businesses to be very …

POV: Instagram Shoppable Story Stickers

October 4th, 2018

4:50

On this episode, I talk about Instagram Shoppable Story Stickers and why this is very exciting for E-commerce brands on the platform.

POV- Facebook Relevance Score

October 3rd, 2018

4:47

On this episode, I talk about the Facebook relevance score and some findings we had based on our own client’s Facebook creative.

POV- Facebook Groups for brands and businesses

October 1st, 2018

4:49

On this episode, I talk about Facebook groups and some specifics that were broken down in a recent socialmediatoday.com article

POV- Tips for gaming algorithms

October 1st, 2018

4:59

On this episode, I talk about tips for gaming social network algorithms, as broken down in a recent Socialmediatoday.com article.

Q4- Quick POV on where attention is

October 1st, 2018

4:59

On this episode I offer up a quick POV on where attention is. I like Instagram, (ads, video and IGTV) I like LinkedIn and I like podcasts.

Q4 2018 Strategy: Pinterest

September 24th, 2018

4:36

On this episode, I talk about my POV on Pinterest, their user count and their new shop the look pins. If you have e-commerce objectives then you …

POV: Secretly using bots and buying followers

September 20th, 2018

4:59

On this episode, I talk about agencies or even employees using bots and or buying followers to boost Instagram numbers. You can see it from the …

POV: Facebook pages being able to join Facebook groups

September 20th, 2018

4:56

On this episode, I talk about Facebook fan page is being able to join private groups on Facebook. I think this opens up an excellent opportunity for brands with a position, who can be thought leaders around specific …

POV: Working with influencers with depth

September 17th, 2018

4:59

On this episode, I talk about the importance of working with influencers but encourage brands to find those who have actual depth. There’s a lot of fakers in the influencer market and I think it’s important to find the …

Q4 2018 Strategy: Facebook

September 14th, 2018

4:59

On this episode, I give my POV on Facebook in Q4 2018

Q4 2018 Strategy: Instagram

September 14th, 2018

4:58

On this episode, I give my POV on Instagram for Q4 2018.

Q4 2018 Strategy: WPROMOTE - Mid Year 2018 Report

September 14th, 2018

4:58

On this episode I give my POV on Q4 2018 advertising strategy And specifically derived from some of the information in WPROMOTE’s midyear advertising …

Q4 2018 Strategy: IGTV

September 14th, 2018

4:55

On this episode, I give my POV about IGTV and how to approach it during Q4 of 2018.

Q4 2018 Strategy: Twitter

September 14th, 2018

4:51

On this episode, I talk about my POV on how to approach a Twitter during Q4 of 2018.

Q4 2018 Strategy: Content

September 14th, 2018

4:56

On this episode I talk about my POV on content and how brand should approach it during Q4 of 2018.

Rant: Why you shouldn’t sweat Instagram Likes

September 6th, 2018

3:39

On this episode, I talk about not looking at Instagram likes or comments on a posy as the measure (or at least the only measure) of whether or not …

Rant: Brand and Agency conversations in 2018

September 4th, 2018

5:59

On this episode, I talk about how brands and agencies are having the wrong conversations in this market. They are still looking at earned media vs …

POV: Facebook Ad Targeting

August 27th, 2018

4:57

On this episode, I talk about changes to Facebook Ad targeting and why they shouldn’t really matter. Of course decreasing targeting capabilities is …

POV: Facebook Story Highlights

August 22nd, 2018

2:57

On this episode, I talk about Facebook Story highlights and why I think plans should get involved.

POV: Instagram's new recommendations feature

August 22nd, 2018

4:19

On this episode I talk about Instagram's new recommendations feature. The audio gets snipped at the end so if you find any results and make progress …

POV: News and online content consumption trends

August 22nd, 2018

4:59

On this episode, I talk a bit about trends in news consumption and content in general online and more importantly on the go. We are living in a mobile device first world and people value their time more than anything. …

Interviews - with hires and clients should be 2-sided

August 20th, 2018

4:59

On this episode, I talk about how interviews should be two-sided. Both when hiring staff and when agencies and clients are considering working …

POV- On the value Sircle Media brings

August 20th, 2018

5:57

On this episode, I talk about a conversation I had with an old friend about social media and it being a fad. The economy is great now but when it …

POV: Facebook and Instagram Advertising

August 15th, 2018

4:53

On this episode, I talk about the importance of treating at least some of your Facebook and Instagram advertising as if it were TV and rooted in …

Don’t sleep on August

August 13th, 2018

4:57

On this episode, I talk about the importance of being proactive in August and putting in the work while others sleep. It doesn’t mean you can’t kick …

Instagram DM- For sales prospecting

August 6th, 2018

4:51

On this episode, I talk about using the Instagram DM feature as a sales tool to find leads for your business, regardless of your vertical.

POV- Social Media Agencies

August 2nd, 2018

4:49

On this episode, I talk about different types of social media agencies and why their approach is flawed. I think our secret sauce is what sets us apart.

Social Media is not just a marketing vertical

July 30th, 2018

4:56

On this episode, I talk about how social media is not just in marketing vertical and is more of a horizontal element for a brand. It truly touches …

Social media metrics don’t matter

July 30th, 2018

4:55

On this episode, I talk about why social media metrics don’t always matter. We are all about measurement and results here at Sircle Media, but I …

POV - Video Content is a must

July 30th, 2018

4:58

On this episode, I talk about why video is mission-critical and I encourage brands to get off the sidelines and start producing more video content.

Sircle Media: Works

July 27th, 2018

4:59

On this episode, I talk about what Sircle Media does and why it works so well.

The 3 Pillars: Content, Engagement and Growth

July 25th, 2018

4:56

On this episode, I talk about content engagement and growth and how you need to be focused heavily on all three if you want to win on social media.

IGTV: Compelling Content Resource

July 23rd, 2018

3:53

In this episode I talk about IGTV as a compelling new vehicle for IG to gain new users.

Influencer Marketing: Think before you select your partners.

July 16th, 2018

4:52

On this episode, I share my thoughts about selecting the right influencers to partner with for your influencer marketing efforts.

Hot Take: Influencer Engagement Plan

July 3rd, 2018

4:55

On this episode I give my POV on how to approach working with micro influencers. You can’t punt and you need to put in the work.

Hot Take: Info and Ads Section on Facebook

July 2nd, 2018

3:42

On this episode, I talk about the benefit to brands being able to look at the Info and Ads being run by other brands across Facebook, Messenger and Instagram.

Instagram Video Chat

July 2nd, 2018

2:57

On this episode I give my POV on Instagram video chat. Not so much a deep dive as a perspective on Instagram and their constant commitment to diversifying and adding new products.

Q3 2018 Recommendations: Facebook

June 27th, 2018

4:59

On this episode I break down my Facebook recommendations for Q3 2018

Q3 2018 Recommendations: YouTube and LinkedIn

June 27th, 2018

4:38

On this episode I talk about my thoughts on YouTube and LinkedIn in Q3 2018.

Q3 2018 Recommendations: Twitter

June 27th, 2018

3:41

On this episode a breakdown of my Twitter suggestions for the third quarter of 2018

Q3 2018 Recommendations: Instagram

June 27th, 2018

3:59

On this episode we break down how to approach Instagram in the third quarter of 2018

Q3 2018 Recommendations: Quality over Quantity with content

June 27th, 2018

2:59

On this episode, we talk about quality over quantity and not over posting on social platforms. Going forward we are recommending less posts, and more thought behind your posts.

IHOB- Very Smart Marketing Play

June 25th, 2018

3:45

On this episode, I break down the genius behind the IHOB play from IHOP.

Harry's: Another brand doing things right.

June 24th, 2018

2:45

On the episode I throw some love to Harry’s, a brand that I think is doing things right.

Hot Take: Facebook’s Brand Collabs Manager

June 21st, 2018

2:58

On this episode we talk about Facebook's Brand Collabs Manager and why it will be a powerful tool for both influencers and brands.

Hot Take: IGTV

June 20th, 2018

3:12

On this episode we talk about IGTV and how Instagram is making a real power move into the creator and advertising worlds.

Greats- Another brand doing digital right

June 15th, 2018

5:34

On this episode, Chris Heller breaks down the brand Greats and explains the many different ways they are just doing things right when it comes to social and digital media.

On Podcasts and the potential...

June 15th, 2018

3:02

On this episode, Chris Heller talks about an article from Recode that says podcasts are teeny tiny, and the potential of the podcast space.

Outerknown: A brand doing digital right.

June 12th, 2018

3:58

On this episode, I talk about the brand Outerknown and how I think they are doing digital the right way. I am very impressed with them from beginning to end, and I encourage you to check them out!

Mobile first, should be your mentality.

June 11th, 2018

3:56

On this episode I talk about how much attention is being paid to mobile devices, and marketers should think about ways to get in front of consumers …

Breaking up with clients who then change their ways...

June 6th, 2018

2:56

On this episode I rant a little bit about breaking up with clients over fundamental differences of opinion and then seeing them post break up completely change their ways and actually adopt our recommended strategy. …

What the Instagram Algorithm takes into consideration

June 4th, 2018

2:42

On this episode I talk a little bit about the Instagram algorithm and what factors they weigh in assessing what to show users.

Don’t get lost in the metrics to determine success

June 4th, 2018

2:57

On this episode I talk about not getting lost in the weeds on the metrics for success to determine whether or not something is right for your brand. Especially when it comes down to conveying a brands message, tone or …

On attacking influencers on 3 fronts

May 31st, 2018

4:06

On this episode I talk about the importance of working with influencers that have large followings, micro influencers with highly engaged niche …

On respecting and experimenting with voice

May 29th, 2018

2:58

On this episode I talk about voice and recommend that people taste it, experiment with it and really give it a try to get a feel for how voice really works. This is another way to distribute content and it is where …

Tactics for getting more value from brand collaborations

May 24th, 2018

1:58

On this episode I talk about some tactics you can deploy to glean more value out of your brand collaborations on Instagram

Deploy better tactics with your large influencer partners

May 24th, 2018

1:58

On this episode I talk about being a little bit more tactical when you work with large influencers. Don’t trust overpay for the collaboration, figure …

Anchor transcription bugs

May 24th, 2018

0:55

On this episode I talk about a bug when I try to transcribe one of my Anchor recordings. Very frustrating!

Voice: What I learned at VoiceCon

May 23rd, 2018

4:55

On this episode I talk about voice and the things I learned after attending VoiceCon, put on by Garyvee and VaynerExperience yesterday in New York City. Bottom line- this is real, coming fast and you don’t want to miss …

Social content can be more natural and less forced.

May 21st, 2018

3:49

On this episode I talk about being more natural and real with your social content rather than trying to be too cute or careful and overthinking each …

On being grateful

May 21st, 2018

2:58

On this episode and I just reflect a little bit on how important it is to be grateful and to have a gratitude mindset.

Pinterest POV: May 2018

May 14th, 2018

2:57

On this episode I share my point of you on Pinterest for business in May 2018. I am a fan as a consumer but not super sold on the platform for most …

Support Retail Relationships with social media.

May 9th, 2018

2:58

On this episode I talk about the importance of having a real social media game plan in place for your retail partnerships, especially to support your first order.

Don’t over post on social media to hit a quota.

April 30th, 2018

2:22

On this episode I talk about over posting on social media and how the data supports that more quantity is not necessarily better. Putting out better quality is the right play.

Are Instagram pods or bots a good idea?

April 30th, 2018

3:15

On this episode I talk about Instagram pods and bots and my point of view on whether or not they add value to your account

LinkedIn Hack

April 23rd, 2018

3:48

On this episode I talk about putting our content on LinkedIn and then paying close attention to the analytics to see who is reading, watching or engaging with that content. Then if you can figure out who it was you can …

Facebook fans are not the goal.

April 19th, 2018

3:48

On this episode I talk about why Facebook fans are irrelevant and in fact even if you had a lot of fans, that is not what you would spend your time …

Use Twitter Search and reap the benefits.

April 17th, 2018

3:05

On this episode I talk about using the search feature on Twitter putting in the work and reaping the benefits of your efforts. It sounds super basic …

Facebook advertising is very strong in April 2018!

April 16th, 2018

3:56

On this episode talk about the favorable Facebook advertising market right now and how I love Targeting users based on the engagement with your Instagram account as well as video view campaigns that leverage short but …

Communication and Level Setting with your agency

April 11th, 2018

4:52

On this episode I talk about the importance of setting the stage between clients and agencies on not only your wants and needs but also your communication style and the type of communication style you want from your …

Trust your trainer and follow their regimen to win...

April 10th, 2018

4:54

In this episode I talk about how I feel like a trainer sometimes and how brands, when hiring a social media agency can look at things that way too. …

Being good to your employees is key.

April 9th, 2018

4:07

In this episode I talk about the importance of being good to your employees and giving them an opportunity to be successful. Happy employees in happy …

Instagram Influencer hack

April 5th, 2018

3:56

In this episode I talk about the simple hack to help ensure better reach and potential engagement when working with micro influencers on Instagram. Have a deeper business conversation with them and be a little bit more …

Contradictions will hurt your social media efforts.

April 4th, 2018

4:31

In this episode we talk about how contradictions can really hurt your results when it comes to your social media efforts. Brands are often not fully …

Instagram POV at end of Q1

March 26th, 2018

3:26

In this episode I give my hot take on where Instagram is as we end the first quarter of 2018. Organic reach is way down, stories are the hot ticket …

Undervaluing the Social Media Manager role

March 16th, 2018

4:55

In this episode I rant a little bit about feeling underappreciated for all the hard work we do for our clients. A Social Media Manager has to cover a lot of ground and we put in hard work and dedication day in and day …

Hardest part of running a client services agency.

March 12th, 2018

3:59

In this episode I talk about the hardest part of running a client services agency, at least from my point of you. Businesses have been burned by agencies so many times in the past that it is a constant uphill battle to …

Social media helps you sell.

March 12th, 2018

4:28

In this episode I talk about the power of social media in selling. If you have a business or sell a product and want to be successful these days you …

Don’t sleep on Community Management

March 12th, 2018

2:06

On this episode I talk about the value of community management and why it is something you should enjoy and engage in and not just dismiss. It is the …

Experiment on social media

March 12th, 2018

2:10

On this episode I talk about just getting out there and doing. So much time is wasted thinking about it why social media doesn’t work and if you put the time into just experimenting I think you will find the reasons why …

Instagram Stories POV

March 8th, 2018

3:59

In this episode I talk about Instagram Stories and some of the compelling stats behind them. Brands need to really change their point of view on this platform and start to invest more time and energy into producing …

Business drives social media and not the other way around.

March 5th, 2018

4:21

In this episode we talk about how the business objectives should drive social media and not the other way around. Social networks will help you …

On Social Media Management

March 5th, 2018

4:35

Don’t pigeonhole your social media efforts. Your social media manager should touch all aspects of your business.

Vero: Hero or Zero

February 27th, 2018

1:59

On the episode i give my quick hot take on the Vero app and I apologize for the sound - i was on the move walking to work and I just wanted to get …

Art and Science.

February 26th, 2018

4:53

In this episode we talk about why you need to balance the art and science of your messaging plan if you want to win with your social media strategy.

KPIs of social media (Ext)

February 20th, 2018

9:59

In this episode we take the KPI’s of social media conversation a bit deeper to better explain our position as an agency.

KPI’s from social media.

February 20th, 2018

4:59

In this episode we talk about the KPI conversation and why it really comes from the business first and not something that is generated from the social media firm or any marketing partner for that matter. Once a brand or …

PR Firms don’t do social well.

February 16th, 2018

4:59

On this episode we explain why PR firms are not built for social media management and why they are the one higher for that role. PR firms are mission …

Instagram POV - deeper dive

February 14th, 2018

4:52

In this episode Adam dives a bit deeper into his Instagram point of view and how to better explain it to retailers, partners or investors who might be less in the know and need some guidance and education.

Websites are important.

February 12th, 2018

4:59

On this episode I talk about why websites are in mission critical component of your digital game plan, even if you don’t focus on e-commerce.

Social Media Manager Role

February 12th, 2018

4:59

In this episode I talk about why I created Sircle Media and the social media manager role

Video Content POV

February 9th, 2018

3:26

Don’t just make more video for the sake of making video. Double down on good assets and get more value out of the winners.

Over analyzing social content.

February 6th, 2018

4:48

On this episode we talk about why brands, especially small businesses should not be spending so much time sweating the micro details on social media …

Instagram Ads Work

February 5th, 2018

3:42

Instagram Ads, video view ads, and promoted posts all work and are super under priced. Get in now while the market is so good!

Instagram: what matters in ‘18

January 29th, 2018

9:12

In this episode I talk about what matters on Instagram right now and where to focus your time and attention.

On working with good people..

January 24th, 2018

4:59

I reached a point in my career but I only want to work with good and reasonable people. We can argue, we can debate and we can even disagree. I just don’t want to work with people who disrespect and disregard. So I just …

How I use social networks now.

January 17th, 2018

4:12

A breakdown of how I am leveraging social networks today for business.

Do not under invest in social

January 16th, 2018

3:52

Brands need to understand that social media is a full time thing and they need to make the proper financial and time investment if they want to be …

POV on IG, Jan 2018

January 12th, 2018

8:44

Two anchor posts about the right POV and approach to IG in Jan, 2018.

POV on how to use Instagram

January 12th, 2018

4:31

Brands shouldn’t be looking at followers or engagement as their metric for success of their Instagram efforts. Content should be for storytelling, …

POV on Instagram Followers

January 4th, 2018

3:40

Here is Sircle Media’s take on the decreased importance of Instagram Follower growth in 2018.

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