Inner Sircle

173 EpisodesProduced by Adam Brown

Strategies, tactics and insights for the Inner Sircle at Sircle Media

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Standing Out From The Clutter On Instagram

July 15th, 2019

3:59

On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a layman can add to …

Instagram Engagement is DOWN

July 11th, 2019

3:24

On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson …

Instagram Stories and hacks for more strategic consumption.

July 1st, 2019

3:39

On this episode, I talk Instagram Stories and hacks for increasing consumption.

1- Ask simple either/or questions

2- Add a Tap for More Prompt

3- …

Put more content out with your packaging in it!

July 1st, 2019

3:29

On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need to make it easier …

POV: Instagram Explore Ads

July 1st, 2019

3:27

On this episode, I talk about the rollout of Instagram Explore Ads. These (like any new ads product from IG) are compelling and I encourage brands to …

POV: 8 Social Media stats you shouldn't ignore

June 25th, 2019

3:59

On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore:

1- "47% of …

Pinterest is back?

June 17th, 2019

4:06

On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year or so but now that …

Instagram: Branded Content Ads

June 10th, 2019

3:15

On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own …

POV: Engagement on social platforms

June 3rd, 2019

3:08

On this episode, I talk about how engagement is the most important element when it comes to your social media strategy. Many brands, social media managers and influencers just don’t get it. Stand out from the pack and …

POV: Make sure your digital touch points are not broken!

May 28th, 2019

3:22

On this episode, I talk about the importance of not sending potential customer words backwards in the sales journey. You need to do an audit and make sure that your website, your Amazon listings, your store locator and …

POV: Supporting your main sales channel

May 28th, 2019

3:25

On this episode, I talk about the importance of supporting your main sales channel. Whether it is retail, e-commerce or Amazon you must have a digital support plan in place if you want to succeed.

POV: Facebook Ad Library

May 23rd, 2019

3:02

On this episode I talk about the Facebook ad library and your ability to go in there and poke around to see what your competition is doing with ads. You can also look at industry leaders and forward thinking brands to …

Influencer Marketing Stats and Tactics

May 22nd, 2019

4:12

On this episode, I talk about some compelling stats around influencer marketing. The bottom line is if you are a brand of selling products or services you need to be investing time and funds into influencer marketing. …

POV: Influencer Plan of Attack

May 21st, 2019

4:24

On this episode, I talk about having a smart plan of attack for your influencer relationships. First off, you have to be in the game. Then, once in the game, you need to reverse engineer what you want to have happen and …

POV: @shop on Instagram

May 13th, 2019

2:46

On this episode I give a quick heartache on the new @shop feature on Instagram. As they continue to push into E-commerce consumers and brands should …

Hack to get Amazon and Retail customers to your website.

May 10th, 2019

3:24

On this episode I talk about a hack to get your Amazon and/or retail customers through your domain so then you can start to create a direct marketing relationship with them. It’s a simple step, that can have profound …

POV: Some mistakes brands are making right now.

May 10th, 2019

4:39

Only selling on Amazon? Overthinking content based on what you want and not what the consumer wants? Not using paid social AND influencers? Not getting out there and listening to clients? You are doing it wrong.

POV: Where you should and should not be investing your time.

May 6th, 2019

7:46

On this episode, I talk once again about where you should and should not be investing your time with your social media efforts. You should be …

POV: Facebook F8 and the platform in general.

May 2nd, 2019

3:24

On this episode I give a hot take on Facebook as a platform and some of the updates that were announced at their F8 conference this week. I strongly encourage brands as well as users to not sleep on Facebook and Mark …

POV: Influencers - May 2019

April 29th, 2019

3:53

On this episode I talk about my current POV on influencers. The bottom line is influencers need to be part of your marketing mix, their primary use …

POV: Changing landscape of Instagram

April 25th, 2019

4:44

On this episode, I talk about my point of view on the changing landscape of Instagram. I reference an article put out on the Atlantic that talks about the Instagram aesthetic being over and how some influencers and even …

POV: Instagram decreasing prominence of likes- a good thing!

April 22nd, 2019

3:23

On this episode I talk about Instagram potentially decreasing the prominence or value of the likes on their platform and why that is a good thing. I …

Context is king.

April 15th, 2019

3:23

On this episode, I talk about how context is King with social media even more than just content. Don’t write off any social network until you have a …

POV: Instagram adds Poll Stickers to Story Ads

April 8th, 2019

3:16

On this episode, I talk about Instagram adding poll stickers to their story ads. For the brands that were involved in the beta they saw a nice …

Q2 2019: Sircle Media Recommendations

April 1st, 2019

3:23

On this episode, I talk about Sircle Media’s overriding themes for Q2 2019 when it comes to your approach to social media. 1-Include your social media manager in more …

POV: Instagram’s “About This Account” update

March 27th, 2019

3:23

On this episode, I talk about the new “about this account” feature on Instagram. It is a great way to get Intel on what your competitors and/or the market is doing when it comes to Instagram ads and more importantly you …

Hot take: LinkedIn Right Now

March 25th, 2019

3:22

On this episode, I talk about LinkedIn right now and how I think it’s like Facebook three or four years ago. Organic reach is very high, people are engaged and it is a great place to share your journey and to let people …

POV: Checkout on Instagram

March 20th, 2019

3:12

On this episode, I just give me a quick take on Checkout from Instagram. I love that they are removing some of the friction and allowing you to transact right on the platform I believe this is going to be a big deal and …

POV: Supporting Retail with paid media

March 11th, 2019

3:54

On this episode, I talk about supporting retail relationships with paid media. If you want to help massage velocity, then you need to be spending money on Facebook and Instagram advertising as well as smart, integrated …

POV: Some new Instagram updates

March 7th, 2019

3:23

On this episode, I talk about some updates coming out from Instagram. Specifically their branded content ads, a potential rollout of Creator profiles …

POV: Stop overthinking social content so much.

March 6th, 2019

3:23

On this episode, I give a quick POV on why brands shouldn’t overthink their social media content. Let the audience and the data tell you what …

POV: Is content marketing actual advertising?

March 4th, 2019

3:23

On this episode, I talk about whether or not content marketing is actual advertising. I reference a piece from socialmediatoday.com but more specifically just go into my thoughts on content marketing and context …

Instagram updates to IGTV and Collections?

February 25th, 2019

3:18

On this episode, I talk about some early Intel on some improvements to IGTV as well as potentially rolling public collections the Instagram platform. …

POV: Upping your Instagram Story Game

February 25th, 2019

3:33

On this episode, a reference an article from socialmediaExaminer.com that talks about some ways to improve your Instagram Story engagement.

Do’s and Don’ts of Social Media in 2019

February 20th, 2019

3:52

On this episode, I break down an article from socialmediatoday.com that talks about some of the do’s and don’ts of social media in 2019. I give my perspective based on our agency’s view and approach and I hope you find …

Instagram Purge: Don’t sweat it!

February 13th, 2019

1:56

On this episode, I talk about the Instagram fake account purged that happened on February 12. Instagram wants to continue to clean up his platform …

IGTV: Teasers in the main Instagram feed

February 11th, 2019

2:44

On this episode, I talk about how Instagram rolled out IGTV promotions in the main feed. Now you can publish your IGTV videos directly to your …

Rant: Include your Social Media Manager in more convos

February 11th, 2019

3:21

On this episode, I talk about including your social media manager in more conversations about all aspects of your business. Too many brands put their social media manager in a silo and don’t allow them to really dig …

POV: Break your bad social media habits.

February 11th, 2019

3:22

On this episode, I talk about an article in on socialmediatoday.com that breaks down bad social media marketing habits and how to break them. I talk …

Instagram Stories: Links and Expanded Promotion Tools

January 30th, 2019

3:20

Instagram Stories just rolled out the ability to link to the story and improved upon their promotion tools for Story content. These are compelling …

Rant: Video is mandatory and you need to get with it...

January 28th, 2019

3:23

Brands want video but say they can’t afford it. We argue they cannot afford to not be in the video content game.

POV: Klear Report on Instagram Sponsored Posts

January 22nd, 2019

3:22

On this episode, I talk a little bit about a report put out by Klear and specifically how brands should be focused on Instagram Stories and …

POV: Instagram Story Highlights

January 14th, 2019

3:21

On this episode, I talk about Instagram Story highlights and some tips for how to use them better. I reference an article on socialmediatoday written by Phoebe Bain and give a little bit of my own spin on it too. This …

POV: Don’t dismiss a social network without all of the facts

January 10th, 2019

3:50

On this episode, I talk about how you shouldn’t dismiss a social network and decide it is not a viable platform for your business until you have done …

Facebook Adds CTA Stickers to Stories

January 7th, 2019

4:57

On this episode, I talk about Facebook adding CTA stickers to their Stories and why brands should be paying attention. 300 million users are checking …

POV: Paid Social in 2019 (Higher CPMs and content at scale)

January 7th, 2019

5:07

On this episode, I talk paid social in 2019 and why you need to embrace higher CPMs and content at scale.

POV: Paid Social for 2019

December 12th, 2018

5:00

On this episode, I go a little bit deeper on my thoughts about paid social in 2019. First, I think brands should find any funds that they can to …

POV: Think science before art when making content.

December 10th, 2018

5:21

On this episode, I talk about thinking science before art, when making content. For CPG and beverage brands, we think the most important messages are PFC- Product Front and Center, DTP-Describe The Product and RCO- …

POV: Social platform usage in “the now”...

December 10th, 2018

4:22

On this episode, I talk about understanding how to use the right social media platforms in the current environment. I encourage brands not to get too romantic about what got you here and not try to overthink the future. …

Q1 2019: Tactic Recommendations

December 3rd, 2018

5:19

On this episode, I break down some of our Q1 2019 tactical recommendations for social media. The big takeaways are a “less is more” approach to content aiming for about 16 posts per month. Boosting of content and making …

POV: Devaluing Twitter “Followers”

November 30th, 2018

4:40

On this episode, I talk about the Twitter platform devaluing followers and decreasing the real estate that your follower count takes up on the …

POV: Why social media engagement doesn’t matter that much.

November 30th, 2018

5:07

On this episode, I talk about why social media engagement is not the right KPI for measuring your performance on social media. Pam Moore wrote an article for socialmediatoday.com backing up the idea that a lot of your …

POV: Quintly report on Instagram best practices

November 28th, 2018

5:10

On this episode, I talk about the Quintly report that breaks down Instagram best practices and was published by Andrew Hutchinson on Social Media Today. The key takeaways are: 1- videos generate up to 21% more …

Rant: Visual content and how to measure the value

November 28th, 2018

4:21

On this episode, I talk about creating content and having that be the fuel for your marketing efforts. Measuring the success of content comes down to your visual opinion and whether or not it elevates the brand or …

POV: Where to invest time and money in 2019

November 26th, 2018

5:22

On this episode, I talk about where to invest your time and money if you want to be successful with your social media efforts in 2019. Specifically I …

POV: Think science before art, when creating content.

November 20th, 2018

5:20

On this episode, I talk about thinking about the science of your content and message before spending so much time on the art. Think about who you want to target and what you want to say and then create assets to back …

Instagram Update: Reducing inauthentic activity

November 19th, 2018

3:37

On this episode, I talk about the update that was put out on Instagram‘s info center regarding the steps they are taking to reduce in authentic …

Rant: Diversify and don’t just focus on Instagram

November 19th, 2018

5:20

On this episode, I talk about how brands are too overly reliant on Instagram right now. It is important to diversify and always be tasting new or other things.

POV- Invest in email marketing

November 12th, 2018

5:22

On this episode, I give a quick pov on email marketing and the importance of it. You have to capture emails, have an email sequence plan, and deploy promotional and content laden emails too.

Amazon tests search based retargeting

November 6th, 2018

3:39

On this episode, I talk about Amazon testing a search based retargeting which would allow you to use the Amazon DSP and then follow users based on …

POV: Three types of paid social.

November 5th, 2018

5:12

On this episode, I talk about my point of you on paid social and how there are really three categories. First is revenue generating ROI focused advertising. The second is reach and awareness around key marketing …

Rant: Investing more in Instagram Stories

November 3rd, 2018

3:19

On this episode, I talk about investing time and effort into Instagram Stories. You should be looking at Instagram Story swipe up ads, creative video …

POV: YouTube Premieres

October 23rd, 2018

3:35

On this episode, I talk about YouTube premieres and why I think this is a great idea from the platform and for brands. It brings users back to the …

Rant: STOP sleeping on Facebook

October 23rd, 2018

4:10

On this episode, I go on a rant encouraging people to start showing more respect to Facebook. It is such an important part of your marketing plan and …

POV: Where you need to invest your social media dollars.

October 22nd, 2018

5:09

On this episode, I talk about where brands need to invest their dollars and time when it comes to social media and 2019. Every brand needs a social …

Rant: Optimizing your brand’s Amazon experience

October 17th, 2018

5:12

On the episode, I talk about really understanding how to optimize your brand’s Amazon experience and setting yourself up to win.

Rant: Social Media Manager is hard to pull off with one person

October 17th, 2018

5:12

On this episode, I go on a little rant after losing a prospect. They decided to go with an internal hire only because they thought they get more value because they get that person 100% as opposed to hiring Sircle Media …

Rant: Underestimating and under investing in Amazon

October 15th, 2018

5:12

On this episode, I talk about Amazon and it’s importance for brands looking to sell product online. You should be leveraging the platform and it’s …

POV: Instagram Lessons From Smarties Brand

October 10th, 2018

5:12

On this episode, I talk about an article from socialmediatoday.com that highlights three Instagram growth lessons from how Smarties has re-designed …

11 Important Facebook Updates For 2019

October 8th, 2018

5:12

On this episode, I run through an article from socialmediatoday.com written by Nathan Mendenhall titled 11 Facebook updates you need to know for 2019.

POV - Instagram’s Nametag Feature

October 4th, 2018

3:10

On this episode, I talk about Instagram’s new name tag feature. It is getting a lot of buzz and certainly worth checking out. Instagram is where all the attention is at and I encourage people and businesses to be very …

POV: Instagram Shoppable Story Stickers

October 4th, 2018

5:04

On this episode, I talk about Instagram Shoppable Story Stickers and why this is very exciting for E-commerce brands on the platform.

POV- Facebook Relevance Score

October 3rd, 2018

5:01

On this episode, I talk about the Facebook relevance score and some findings we had based on our own client’s Facebook creative.

POV- Facebook Groups for brands and businesses

October 1st, 2018

5:03

On this episode, I talk about Facebook groups and some specifics that were broken down in a recent socialmediatoday.com article

POV- Tips for gaming algorithms

October 1st, 2018

5:13

On this episode, I talk about tips for gaming social network algorithms, as broken down in a recent Socialmediatoday.com article.

Q4- Quick POV on where attention is

October 1st, 2018

5:13

On this episode I offer up a quick POV on where attention is. I like Instagram, (ads, video and IGTV) I like LinkedIn and I like podcasts.

Q4 2018 Strategy: Pinterest

September 24th, 2018

4:49

On this episode, I talk about my POV on Pinterest, their user count and their new shop the look pins. If you have e-commerce objectives then you …

POV: Secretly using bots and buying followers

September 20th, 2018

5:13

On this episode, I talk about agencies or even employees using bots and or buying followers to boost Instagram numbers. You can see it from the …

POV: Facebook pages being able to join Facebook groups

September 20th, 2018

5:10

On this episode, I talk about Facebook fan page is being able to join private groups on Facebook. I think this opens up an excellent opportunity for brands with a position, who can be thought leaders around specific …

POV: Working with influencers with depth

September 17th, 2018

5:12

On this episode, I talk about the importance of working with influencers but encourage brands to find those who have actual depth. There’s a lot of fakers in the influencer market and I think it’s important to find the …

Q4 2018 Strategy: Facebook

September 14th, 2018

5:12

On this episode, I give my POV on Facebook in Q4 2018

Q4 2018 Strategy: Instagram

September 14th, 2018

5:12

On this episode, I give my POV on Instagram for Q4 2018.

Q4 2018 Strategy: WPROMOTE - Mid Year 2018 Report

September 14th, 2018

5:12

On this episode I give my POV on Q4 2018 advertising strategy And specifically derived from some of the information in WPROMOTE’s midyear advertising …

Q4 2018 Strategy: IGTV

September 14th, 2018

5:09

On this episode, I give my POV about IGTV and how to approach it during Q4 of 2018.

Q4 2018 Strategy: Twitter

September 14th, 2018

5:05

On this episode, I talk about my POV on how to approach a Twitter during Q4 of 2018.

Q4 2018 Strategy: Content

September 14th, 2018

5:10

On this episode I talk about my POV on content and how brand should approach it during Q4 of 2018.

Rant: Why you shouldn’t sweat Instagram Likes

September 6th, 2018

3:53

On this episode, I talk about not looking at Instagram likes or comments on a posy as the measure (or at least the only measure) of whether or not …

Rant: Brand and Agency conversations in 2018

September 4th, 2018

6:12

On this episode, I talk about how brands and agencies are having the wrong conversations in this market. They are still looking at earned media vs …

POV: Facebook Ad Targeting

August 27th, 2018

5:11

On this episode, I talk about changes to Facebook Ad targeting and why they shouldn’t really matter. Of course decreasing targeting capabilities is …

POV: Facebook Story Highlights

August 22nd, 2018

3:11

On this episode, I talk about Facebook Story highlights and why I think plans should get involved.

POV: Instagram's new recommendations feature

August 22nd, 2018

4:33

On this episode I talk about Instagram's new recommendations feature. The audio gets snipped at the end so if you find any results and make progress …

POV: News and online content consumption trends

August 22nd, 2018

5:12

On this episode, I talk a bit about trends in news consumption and content in general online and more importantly on the go. We are living in a mobile device first world and people value their time more than anything. …

Interviews - with hires and clients should be 2-sided

August 20th, 2018

5:13

On this episode, I talk about how interviews should be two-sided. Both when hiring staff and when agencies and clients are considering working …

POV- On the value Sircle Media brings

August 20th, 2018

6:10

On this episode, I talk about a conversation I had with an old friend about social media and it being a fad. The economy is great now but when it …

POV: Facebook and Instagram Advertising

August 15th, 2018

5:07

On this episode, I talk about the importance of treating at least some of your Facebook and Instagram advertising as if it were TV and rooted in …

Don’t sleep on August

August 13th, 2018

5:11

On this episode, I talk about the importance of being proactive in August and putting in the work while others sleep. It doesn’t mean you can’t kick …

Instagram DM- For sales prospecting

August 6th, 2018

5:04

On this episode, I talk about using the Instagram DM feature as a sales tool to find leads for your business, regardless of your vertical.

POV- Social Media Agencies

August 2nd, 2018

5:03

On this episode, I talk about different types of social media agencies and why their approach is flawed. I think our secret sauce is what sets us apart.

Social Media is not just a marketing vertical

July 30th, 2018

5:09

On this episode, I talk about how social media is not just in marketing vertical and is more of a horizontal element for a brand. It truly touches …

Social media metrics don’t matter

July 30th, 2018

5:09

On this episode, I talk about why social media metrics don’t always matter. We are all about measurement and results here at Sircle Media, but I …

POV - Video Content is a must

July 30th, 2018

5:12

On this episode, I talk about why video is mission-critical and I encourage brands to get off the sidelines and start producing more video content.

Sircle Media: Works

July 27th, 2018

5:12

On this episode, I talk about what Sircle Media does and why it works so well.

The 3 Pillars: Content, Engagement and Growth

July 25th, 2018

5:10

On this episode, I talk about content engagement and growth and how you need to be focused heavily on all three if you want to win on social media.

IGTV: Compelling Content Resource

July 23rd, 2018

4:07

In this episode I talk about IGTV as a compelling new vehicle for IG to gain new users.

Influencer Marketing: Think before you select your partners.

July 16th, 2018

5:06

On this episode, I share my thoughts about selecting the right influencers to partner with for your influencer marketing efforts.

Hot Take: Influencer Engagement Plan

July 3rd, 2018

5:08

On this episode I give my POV on how to approach working with micro influencers. You can’t punt and you need to put in the work.

Hot Take: Info and Ads Section on Facebook

July 2nd, 2018

3:56

On this episode, I talk about the benefit to brands being able to look at the Info and Ads being run by other brands across Facebook, Messenger and Instagram.

Instagram Video Chat

July 2nd, 2018

3:11

On this episode I give my POV on Instagram video chat. Not so much a deep dive as a perspective on Instagram and their constant commitment to diversifying and adding new products.

Q3 2018 Recommendations: Facebook

June 27th, 2018

5:13

On this episode I break down my Facebook recommendations for Q3 2018

Q3 2018 Recommendations: YouTube and LinkedIn

June 27th, 2018

4:52

On this episode I talk about my thoughts on YouTube and LinkedIn in Q3 2018.

Q3 2018 Recommendations: Twitter

June 27th, 2018

3:55

On this episode a breakdown of my Twitter suggestions for the third quarter of 2018

Q3 2018 Recommendations: Instagram

June 27th, 2018

4:12

On this episode we break down how to approach Instagram in the third quarter of 2018

Q3 2018 Recommendations: Quality over Quantity with content

June 27th, 2018

3:13

On this episode, we talk about quality over quantity and not over posting on social platforms. Going forward we are recommending less posts, and more thought behind your posts.

IHOB- Very Smart Marketing Play

June 25th, 2018

3:59

On this episode, I break down the genius behind the IHOB play from IHOP.

Harry's: Another brand doing things right.

June 24th, 2018

2:58

On the episode I throw some love to Harry’s, a brand that I think is doing things right.

Hot Take: Facebook’s Brand Collabs Manager

June 21st, 2018

3:12

On this episode we talk about Facebook's Brand Collabs Manager and why it will be a powerful tool for both influencers and brands.

Hot Take: IGTV

June 20th, 2018

3:26

On this episode we talk about IGTV and how Instagram is making a real power move into the creator and advertising worlds.

Greats- Another brand doing digital right

June 15th, 2018

5:34

On this episode, Chris Heller breaks down the brand Greats and explains the many different ways they are just doing things right when it comes to social and digital media.

On Podcasts and the potential...

June 15th, 2018

3:02

On this episode, Chris Heller talks about an article from Recode that says podcasts are teeny tiny, and the potential of the podcast space.

Outerknown: A brand doing digital right.

June 12th, 2018

4:16

On this episode, I talk about the brand Outerknown and how I think they are doing digital the right way. I am very impressed with them from beginning to end, and I encourage you to check them out!

Mobile first, should be your mentality.

June 11th, 2018

4:14

On this episode I talk about how much attention is being paid to mobile devices, and marketers should think about ways to get in front of consumers …

Breaking up with clients who then change their ways...

June 6th, 2018

3:14

On this episode I rant a little bit about breaking up with clients over fundamental differences of opinion and then seeing them post break up completely change their ways and actually adopt our recommended strategy. …

What the Instagram Algorithm takes into consideration

June 4th, 2018

3:00

On this episode I talk a little bit about the Instagram algorithm and what factors they weigh in assessing what to show users.

Don’t get lost in the metrics to determine success

June 4th, 2018

3:14

On this episode I talk about not getting lost in the weeds on the metrics for success to determine whether or not something is right for your brand. Especially when it comes down to conveying a brands message, tone or …

On attacking influencers on 3 fronts

May 31st, 2018

4:24

On this episode I talk about the importance of working with influencers that have large followings, micro influencers with highly engaged niche …

On respecting and experimenting with voice

May 29th, 2018

3:16

On this episode I talk about voice and recommend that people taste it, experiment with it and really give it a try to get a feel for how voice really works. This is another way to distribute content and it is where …

Tactics for getting more value from brand collaborations

May 24th, 2018

2:16

On this episode I talk about some tactics you can deploy to glean more value out of your brand collaborations on Instagram

Deploy better tactics with your large influencer partners

May 24th, 2018

2:15

On this episode I talk about being a little bit more tactical when you work with large influencers. Don’t trust overpay for the collaboration, figure …

Anchor transcription bugs

May 24th, 2018

1:12

On this episode I talk about a bug when I try to transcribe one of my Anchor recordings. Very frustrating!

Voice: What I learned at VoiceCon

May 23rd, 2018

5:13

On this episode I talk about voice and the things I learned after attending VoiceCon, put on by Garyvee and VaynerExperience yesterday in New York City. Bottom line- this is real, coming fast and you don’t want to miss …

Social content can be more natural and less forced.

May 21st, 2018

4:07

On this episode I talk about being more natural and real with your social content rather than trying to be too cute or careful and overthinking each …

On being grateful

May 21st, 2018

3:16

On this episode and I just reflect a little bit on how important it is to be grateful and to have a gratitude mindset.

Pinterest POV: May 2018

May 14th, 2018

3:14

On this episode I share my point of you on Pinterest for business in May 2018. I am a fan as a consumer but not super sold on the platform for most …

Support Retail Relationships with social media.

May 9th, 2018

3:15

On this episode I talk about the importance of having a real social media game plan in place for your retail partnerships, especially to support your first order.

Don’t over post on social media to hit a quota.

April 30th, 2018

2:40

On this episode I talk about over posting on social media and how the data supports that more quantity is not necessarily better. Putting out better quality is the right play.

Are Instagram pods or bots a good idea?

April 30th, 2018

3:33

On this episode I talk about Instagram pods and bots and my point of view on whether or not they add value to your account

LinkedIn Hack

April 23rd, 2018

4:06

On this episode I talk about putting our content on LinkedIn and then paying close attention to the analytics to see who is reading, watching or engaging with that content. Then if you can figure out who it was you can …

Facebook fans are not the goal.

April 19th, 2018

4:06

On this episode I talk about why Facebook fans are irrelevant and in fact even if you had a lot of fans, that is not what you would spend your time …

Use Twitter Search and reap the benefits.

April 17th, 2018

3:23

On this episode I talk about using the search feature on Twitter putting in the work and reaping the benefits of your efforts. It sounds super basic …

Facebook advertising is very strong in April 2018!

April 16th, 2018

4:14

On this episode talk about the favorable Facebook advertising market right now and how I love Targeting users based on the engagement with your Instagram account as well as video view campaigns that leverage short but …

Communication and Level Setting with your agency

April 11th, 2018

5:10

On this episode I talk about the importance of setting the stage between clients and agencies on not only your wants and needs but also your communication style and the type of communication style you want from your …

Trust your trainer and follow their regimen to win...

April 10th, 2018

5:12

In this episode I talk about how I feel like a trainer sometimes and how brands, when hiring a social media agency can look at things that way too. …

Being good to your employees is key.

April 9th, 2018

4:25

In this episode I talk about the importance of being good to your employees and giving them an opportunity to be successful. Happy employees in happy …

Instagram Influencer hack

April 5th, 2018

4:14

In this episode I talk about the simple hack to help ensure better reach and potential engagement when working with micro influencers on Instagram. Have a deeper business conversation with them and be a little bit more …

Contradictions will hurt your social media efforts.

April 4th, 2018

4:48

In this episode we talk about how contradictions can really hurt your results when it comes to your social media efforts. Brands are often not fully …

Instagram POV at end of Q1

March 26th, 2018

3:44

In this episode I give my hot take on where Instagram is as we end the first quarter of 2018. Organic reach is way down, stories are the hot ticket …

Undervaluing the Social Media Manager role

March 16th, 2018

5:13

In this episode I rant a little bit about feeling underappreciated for all the hard work we do for our clients. A Social Media Manager has to cover a lot of ground and we put in hard work and dedication day in and day …

Hardest part of running a client services agency.

March 12th, 2018

4:17

In this episode I talk about the hardest part of running a client services agency, at least from my point of you. Businesses have been burned by agencies so many times in the past that it is a constant uphill battle to …

Social media helps you sell.

March 12th, 2018

4:45

In this episode I talk about the power of social media in selling. If you have a business or sell a product and want to be successful these days you …

Don’t sleep on Community Management

March 12th, 2018

2:23

On this episode I talk about the value of community management and why it is something you should enjoy and engage in and not just dismiss. It is the …

Experiment on social media

March 12th, 2018

2:28

On this episode I talk about just getting out there and doing. So much time is wasted thinking about it why social media doesn’t work and if you put the time into just experimenting I think you will find the reasons why …

Instagram Stories POV

March 8th, 2018

4:17

In this episode I talk about Instagram Stories and some of the compelling stats behind them. Brands need to really change their point of view on this platform and start to invest more time and energy into producing …

Business drives social media and not the other way around.

March 5th, 2018

4:39

In this episode we talk about how the business objectives should drive social media and not the other way around. Social networks will help you …

On Social Media Management

March 5th, 2018

4:53

Don’t pigeonhole your social media efforts. Your social media manager should touch all aspects of your business.

Vero: Hero or Zero

February 27th, 2018

2:17

On the episode i give my quick hot take on the Vero app and I apologize for the sound - i was on the move walking to work and I just wanted to get …

Art and Science.

February 26th, 2018

4:54

In this episode we talk about why you need to balance the art and science of your messaging plan if you want to win with your social media strategy.

KPIs of social media (Ext)

February 20th, 2018

10:17

In this episode we take the KPI’s of social media conversation a bit deeper to better explain our position as an agency.

KPI’s from social media.

February 20th, 2018

5:17

In this episode we talk about the KPI conversation and why it really comes from the business first and not something that is generated from the social media firm or any marketing partner for that matter. Once a brand or …

PR Firms don’t do social well.

February 16th, 2018

5:17

On this episode we explain why PR firms are not built for social media management and why they are the one higher for that role. PR firms are mission …

Instagram POV - deeper dive

February 14th, 2018

5:10

In this episode Adam dives a bit deeper into his Instagram point of view and how to better explain it to retailers, partners or investors who might be less in the know and need some guidance and education.

Websites are important.

February 12th, 2018

5:17

On this episode I talk about why websites are in mission critical component of your digital game plan, even if you don’t focus on e-commerce.

Social Media Manager Role

February 12th, 2018

5:17

In this episode I talk about why I created Sircle Media and the social media manager role

Video Content POV

February 9th, 2018

3:44

Don’t just make more video for the sake of making video. Double down on good assets and get more value out of the winners.

Over analyzing social content.

February 6th, 2018

5:06

On this episode we talk about why brands, especially small businesses should not be spending so much time sweating the micro details on social media …

Instagram Ads Work

February 5th, 2018

4:00

Instagram Ads, video view ads, and promoted posts all work and are super under priced. Get in now while the market is so good!

Instagram: what matters in ‘18

January 29th, 2018

9:29

In this episode I talk about what matters on Instagram right now and where to focus your time and attention.

On working with good people..

January 24th, 2018

5:17

I reached a point in my career but I only want to work with good and reasonable people. We can argue, we can debate and we can even disagree. I just don’t want to work with people who disrespect and disregard. So I just …

How I use social networks now.

January 17th, 2018

4:29

A breakdown of how I am leveraging social networks today for business.

Do not under invest in social

January 16th, 2018

4:10

Brands need to understand that social media is a full time thing and they need to make the proper financial and time investment if they want to be …

POV on IG, Jan 2018

January 12th, 2018

9:02

Two anchor posts about the right POV and approach to IG in Jan, 2018.

POV on how to use Instagram

January 12th, 2018

4:48

Brands shouldn’t be looking at followers or engagement as their metric for success of their Instagram efforts. Content should be for storytelling, …

POV on Instagram Followers

January 4th, 2018

3:57

Here is Sircle Media’s take on the decreased importance of Instagram Follower growth in 2018.

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