Extended reality (XR) is a term used to collectively describe immersive technologies: virtual reality, augmented reality, and mixed reality. These technologies extend reality by adding to or simulating the real world through digital materials:
With the extended reality revolution already underway, it’s easy to envision a future in which the lines between the real world and the virtual world become even more blurred than they are today.
To discuss the possibilities presented by extended reality technologies, co-founder of Shooting Stories—a video marketing and digital media production company—and Technology Director at IORMA Ross Edwards joins me on the podcast.
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