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Industry Alchemist

45 EpisodesProduced by Industry AlchemistWebsite

ALCHEMY can be defined as "a seemingly magical process of transformation or creation," according to the Oxford English Dictionary. This podcast exists to tell the stories of entrepreneurs, business owners, and leaders (doing just that, in their industry). Welcome to Industry Alchemist, formerly Colo… read more

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26:31

Episode 21-A Survivalist's Guide for Entrepreneurs

Today’s guest is a business owner in the survivalist industry and an author of a new book called, “The Turnaround Gift.” His company, Survival Frog, provides information about emergency preparedness as well as a source for survival and outdoor gear (for times like the present COVID-19 pandemic). Several years ago, the survivalist industry experienced a downturn in sales and he had to quickly adapt to the changes. During this time, he learned invaluable lessons about how to make quick strategic decisions, scrutinize every area of operations to improve efficiency, as well as how to remain objective during a time when emotions are running high. And he came out on the other side of the downturn, confident that his company is able to weather any storm, economic or otherwise. Listen as Byron Walker, Founder and CEO of Survival Frog, outlines several suggestions for entrepreneurs currently struck with a massive downturn in business due to the COVID-19 pandemic. For additional information about Survival Frog and emergency preparedness, please visit www.survivalfrog.com.

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