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IndieGameBusiness®

293 EpisodesProduced by Jay PowellWebsite

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.IndieGameBusiness® is produced by The Powell Group, a video game consulting fi… read more

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How to Avoid a Bad Steam Score Through Playtesting

March 26th, 2023

1:00:46

This session will focus on playtesting as a tool developers can use in order to improve their game and predict the score at launch. We will touch on …

How to Smoothly Run an Influencer-Led Marketing Campaign

March 26th, 2023

56:14

Learn from my mistakes. Learn how to run a streamlined marketing campaign that integrates your community and content creators. I discuss tips & tricks and current best practices of how to run an integrated marketing …

Marketing Isn't Always Evil...Just Sometimes

March 26th, 2023

1:02:29

It's entirely possible for a small team to make a big noise. But how do you do it authentically, organically, and free-range? Eric and Steve's work was nominated for Best Indie PR/Marketing Campaign of 2020 and they'll …

Modernizing PR Tactics when Promoting Indie Games

March 24th, 2023

59:38

This roundtable explores the creative approach behind promoting indie games to the intended core audience as well mass market by truly capturing a …

Peglin - A Peg Popping Post-Mortem

March 24th, 2023

1:10:44

Peglin came out of seemingly nowhere to sell over 100K units in less than 2 weeks in Early Access. How did it happen, what worked, and what didn't?




#GamingSuccess


#IndieGameDevelopment


#GameSales


#GamingInsights


Preserving & Promoting Art through Austerity

March 24th, 2023

1:02:31

In a world struck by economic turbulence and austerity, how can the video games industry preserve and promote artistic integrity and originality? How …

Social Media Is Your Game's Best Friend

March 22nd, 2023

57:56

Game discoverability has been the Holy Grail for the indie games community for ages. How do you approach different channels, does more mean better …

Steam Next Fest - Prepping for the Marathon

March 22nd, 2023

1:00:38

Steam Next Fest is a great opportunity to promote your game to some of the ~120 million people on Steam. We recently participated in a Next Fest…and although we crossed the finish line and came out better for it, we …

Stop collaborate and listen. How NOT to put your community on ice

March 21st, 2023

1:00:56

You’ve heard a lot about the value of community. What you haven’t heard is how your collaboration as a developer can either facilitate a thriving …

Structured for Success

March 21st, 2023

1:22:45

The first few weeks of every indie game's development are critical. That's when the key questions of Who's on the team, What are we building, What do we build first, When do we have to ship, How do we build the game …

Top 10 Pitfalls in Publishing Agreements and How Devs can Avoid Them

March 20th, 2023

1:03:48

Felix will walkthrough 10 common pitfalls in publishing agreements that developers fall into, how to watch out for them and how to avoid. This will be a practical session focussing on key commercial issues that draws on …

What's the one word that can help you to hire better?!

March 20th, 2023

1:05:25

Companies don’t think their current recruiting process is a problem as there seems to be an endless lineup of talent. But employee turnover costs are a real and an expensive problem. Replacement costs are 1.5 – 2 x an …

Navigating Layoffs - A Fireside Chat

March 19th, 2023

1:02:30

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Gaming for Growth: Driving Economic Development in the Global South

March 19th, 2023

58:18

By leveraging the power of gaming and emerging technologies, we can unlock new opportunities for growth and innovation in the Global South. We will …

Automate Your Way to Audience Happiness

March 19th, 2023

1:02:02

This talk is for the indies! Hello you wonderful tiny teams! You've found yourself with an audience, but now what? How can you keep them happy? This …

Prepping for GDC

March 18th, 2023

1:10:07

Welcome to IndieGameBusiness, where we help indie game developers succeed in the gaming industry. In this episode, Jay talks with Yug Blomberg about prepping for the Game Developers Conference (GDC) Yug shares his …

Why Having a Strong UX Strategy is Important for Your Game

February 24th, 2023

1:05:46

Welcome to Indie Game Business, where we bring you insights and knowledge from the world of game development. In this episode, we are excited to have Celia Hodent, a Game UX Strategist, as our special guest.

Join us as …

Preparing For A Conference When Looking For A Publisher

February 17th, 2023

1:10:31

In this episode of Indie Game Business, we have Klaas van der Stroom, a Business Developer & Publishing Scout from Representing Games, as our special guest. 

Join us as we discuss everything you need to know about …

What Publishers are Looking for in Your Game.

February 9th, 2023

1:45:19

On this episode of Indie Game Business, we are joined by Joshua Garrity, head game scout from Secret Mode. Joshua shares his expertise and insight on the game development and publishing process, including what …

Global Game Jam and it's Impact on the Video Game Industry

January 30th, 2023

58:29

Join us as we sit down with Tim Cullings, Executive Director of Global Game Jam, to discuss the organization, the event, and the impact it has had on …

What it Really Takes for Commercial Game Success

January 24th, 2023

1:27:55

Today's Indie Game Business is all about making your game a success!

We are talking with Michael Brown, founder of Vicarious PR and he knows his stuff. The topics we will be covering are marketing, marketing budgets, …

Extend the Life Span of YOUR Game!

January 24th, 2023

1:01:00

Today we have a special episode featuring Tim Penix from Player 2, Monica Mendez and Matthew Jakubowski from Warp World. 

We'll be discussing how creators can utilize interactivity to engage with their viewers and …

Why You NEED a Good Producer for Your Video Game

January 24th, 2023

1:17:28

Today we are talking with James Barrell, game director at Amber about why you need a good producer for your indie game.

What does a producer do? Why do I need a producer? Is having a producer worth it? Will a producer …

Charity + Video games with special guest Alyssa Sweetman

January 6th, 2023

1:28:16

Join us with our special guest Alyssa Sweetman, Strategy Executive at Player 2. We'll be discussing the intersection of charity and video games, and how social impact can help a game. We'll also cover in-game charity …

African Games and Market Relevance

December 29th, 2022

1:00:07

This session discusses how Investors and Publishers can balance cultural sensibilities when making investment decisions about games from Africa and …

Fireside Chat with Alan Wilson, CEO of Tripwire Interactive

December 29th, 2022

1:03:05

Fireside Chat with Alan Wilson, CEO of Tripwire Interactive

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The …

How Can I Improve My Steam Page?

December 29th, 2022

1:00:00

Chris will do a live review of several Steam pages from conference attendees. He will discuss what's working and offer tips on how on to improve the page. If you want your Steam page to be considered for review, please …

How to Generate More Organic Traffic by Keyword Installs

December 29th, 2022

1:02:49

To collect organic installs from search, you need to make it easy for users to find them in the search. It is logical that the higher your app is in …

How to Talk to Anyone

December 28th, 2022

59:31

Rob Lawless has held over 5,100 hour-long conversations with complete strangers. In this session, you'll learn and practice the framework he uses so you can connect with anyone in your industry and beyond!

To learn more …

Hundred Days: a winemaking simulation game and its self publishing strategy

December 28th, 2022

1:12:59

Releasing an indie game looks more like a marathon than a sprint: last year Broken Arms Games release a game called 'Hundred Days - Winemaking …

Legal Matters for Professional Gamers & Streamers

December 28th, 2022

1:03:32

Justin will discuss legal matters that professional gamers and streamers should be aware of.

To learn more about the show or our online business …

Making Cents in a 'Post-Pandemic' World: Navigating Fundraising

December 26th, 2022

1:05:21

In a world struck by war, a pandemic, the rapid proliferation of 'metaverse' technologies, mass layoffs, and an imminent recession, how can indie …

Marketing Best Practices to Boost Your Game's Launch

December 26th, 2022

50:52

When it comes to a successful launch for your game, the topic on everyone’s mind is marketing. But with so many different methods and options, what’s …

Starting a Studio with No Experience

December 26th, 2022

1:11:25

Before starting her studio, Alina had no games industry experience. This  session is about how she got started by using the resources already out  there - books, YouTube, participating in an accelerator - to make it …

The Art And Perspective Of VO: How to Incorporate VO to Enhance Your Game

December 25th, 2022

1:04:06

Eli and Bonnie will talk about the importance of VO in early game development. The value of proper representation in games and the costs to acquire the appropriate talent that can not only bring the desired voice, but …

The Value of Community Building

December 25th, 2022

1:01:37

You have an epic game currently in development, and you're ready for  your future players to get excited and involved! But how? Community  building …

The Dance of Production: Finding the Production Rhythm for Your Game & Team

December 23rd, 2022

1:09:59

It takes two to Tango, it also takes two to Waltz, and to Salsa! Even  though the timing, movement, characteristics, and music are different,  they're still dancing! Just like game production! Different teams call  for …

10 Easy Steps to Failing Your Investment Pitch

December 23rd, 2022

1:01:41

Want to know how to get an investor to skip on your project? How to easily scare off even the most positive one? How to make no one reply to your email? Or how to make sure no one dares to invest any money into your …

What is XSOLLA and how can it support your game with Chris Hewish.

November 19th, 2022

1:10:13

On today's show, we have Chris Hewish, president of XSOLLA and we will be discussing how XSOLLA can support your game.

Just a few questions we will …

Indie Game Publishing and What Working With a Publisher Could Look Like for an Indie Team

October 23rd, 2022

1:03:19

Our special guest today is Lauren Hunter, a producer from Square Enix!

Production skills new and small teams might need when planning a project, why getting a producer is probably a good idea even on an indie scale, …

Supercharge your Pitch to Investors and Publishers

October 18th, 2022

1:06:04

In a competitive industry, standing out is key to securing an investor  or publisher. The Xsolla Funding team is joined by Joanie Kraut from  Women …

Simultaneous Launches as an Indie Studio

October 18th, 2022

58:08

Redstart Interactive's taken a blended approach to simultaneous and  staggered launches as a small indie studio! Vicky will talk about how  the …

Play like Lebron, but from your couch: Fun and realism in mobile sports games

October 18th, 2022

1:01:49

This talk is all about the challenges of balancing fun and realism in  sports simulation games. From managing players' expectations to  designing …

How to recognize the best influencer for your game

October 17th, 2022

1:02:50

Industry experts share their experiences working with creators from various perspectives. They will share their best practices including the do’s and don’ts when searching for creators to work with. Recognize key …

How to Assemble an Indie Team

October 17th, 2022

59:47

At some point, most indie game teams dream of making a smash hit title  but in the very beginning, they would always face some hurdles. It is  fine …

Government Grants and Contracts for Indie Game Studios

October 15th, 2022

1:02:08

COVID aid for small digital businesses has vanished, but did you know  there’s many obscure grant programs and government contracts indie  studios might actually qualify for? Learn how to put together a business …

Getting Diversity and Culture Right in the Game Industry

October 15th, 2022

1:01:47

WRKS Games is a fully remote game developer and publisher of independent  games, with a high performance 32 hour work week, a broad international …

Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures

October 14th, 2022

1:16:01

Join us as we talk with Marcela Torres, CMO of Joystick Ventures and we will discuss if there is some kind of magic formula to marketing your game.

Investing in Indie Games

October 14th, 2022

1:04:56

On today's Indie Game Business, we have Ivan Carillo from Joystick Ventures and we will be discussing investing in indie games.

The topics covered will be. 

1. Joystick Ventures Fund.
2. Why invest in indie games?
3. …

Free demos! The secret to instant visibility!

October 14th, 2022

1:01:33

Looking to get more visibility on your Indie Game? Recently clever developers have discovered that creating a free version of their game can radically increase their visibility. 

In this extremely practical talk with …

Found in Translation: Cultural Takeaways for a Global Era

October 14th, 2022

1:01:28

Chris will talk about his decade-plus experience in working in Japan for  all manner of organizations, spanning public and private sectors, …

Fostering a People First Studio

October 13th, 2022

1:00:36

Our relationships with our studios and the way we work for them are  changing at a rapid pace.   

For many, working from home has surfaced and  emphasized how removed we are from our studio goals and teams, and it  can …

Fireside Chat with Liz Pate, COO of Tripwire

October 13th, 2022

58:41

Liz will talk about her background and how she came to be COO of  Tripwire, along with what a COO does and why they are important for game  studios (especially ones who want to grow and sustain).

--- Support this …

Communicating Science Through Play

October 5th, 2022

57:57

With today’s technology, we should be able to advance education by  teaching high-level science topics to the public. What's taking so long,  and how …

Calling all leaders, even if you don't think you are one, you need to be one!

October 3rd, 2022

1:00:32

But you can only have ONE LEADER, RIGHT?! How can everyone be a leader  on a small team? Simple, Small Team - Stuff to do - Everyone takes  ownership and gets it done! How to set up smaller remote teams so that …

Build Your Studio, Not Your Game

October 1st, 2022

1:02:31

Making a game is nice.  But building a studio may allow a developer to  keep making lots of games for decades. Join Tom as he talks about  bringing business sense to the passion of game development.    

#gamedev …

Bringing Inclusive Development to your Production Process

September 30th, 2022

1:03:09

Carolina will talk about her work with producing impact games.  These are games that in addition to being fun to play, also have deeper connections …

Better Playtesting for Indie Developers

September 29th, 2022

1:03:41

Top game development teams know that regular playtesting is the difference between a successful launch, and being forgotten at the bottom of the …

Diversify Gaming: Africans Telling their own stories through Games from Africa by Africans

September 28th, 2022

19:59

Overall view on the African Games Industry ecosystem, How African studios and Developers are striving to put a mark on the western saturated Games market.

#africangamedevs #gamemarketing #gamediversity

--- Support …

360 IP - Creating a multiverse on all platforms

September 27th, 2022

58:18

IP has evolved from written word for the masses to technology-driven  narrative curated for the single viewer. 

New technologies and platforms  have …

Game Events, Startups, Raising Capital, and What to Expect as a Game Dev with Pontus Mahler

September 17th, 2022

1:50:15

Pontus Mähler joins us today to discuss game events post-covid, beginning a startup, raising capital from publishers/investors, and what the Global Top Round Conference is all about! 

Global Top Round Conference 2022, …

How Successful Education in Esports Can Lead to More Successful Indie Developers with Caleb Smith

September 2nd, 2022

1:01:47

On today's Indie Game Business, we have Caleb Smith, owner of Triangle Esports Academy!


We are discussing how interest in esports leads to video …

UX and user testing for games with Edward Moore

August 12th, 2022

1:05:25

Today, our special guest is Edward Moore and we will be speaking about all things User Experience!




Some of the topics we will cover today are:




* What is UX and why is it important for indie games


* General UX, …

IndieDev and Kickstarter - All Packed Up with Jasper Cole, developer of Backpack Hero

August 8th, 2022

1:10:27

Today we have the developer of Backpack Hero, Jasper Cole!




Backpack Hero SMASHED their $20k goal on Kickstarter and raised $200k +!




We are …

Early Access VS. Simultaneous Release with Brian Etheridge from Tripwire Presents!

July 29th, 2022

1:05:36

Today on Indie Game Business we are discussing early access versus simultaneous release for video games with Brian Etheridge from Tripwire Presents!


Understanding the Pitfalls of the M&A Process

July 22nd, 2022

1:06:19

Today we are talking with Jacques Benchetrit from Zordix and we will be learning about key debt terms, the M&A process in general, valuations in the press vs in actuality (i.e. how earnouts inflate headlines), the …

It's never too early to start pitching your indie game

May 3rd, 2022

1:19:43

In this episode, we are speaking with Christopher Kellner from Astragon Entertainment about pitching your indie game.

A few of the talking points we will cover are:


- various aspects of pitching 

- pitching starts way …

Dynamics Powering the Future of Work

April 15th, 2022

1:11:29

New technology advances, coupled with evolving dynamics around building and managing teams around the globe, have quickly changed the scope of work …

Working on a Game Startup While Staying in the War Zone

April 1st, 2022

58:53

How Ingrid began making games, why she believes in narrative-driven game design, how the war in Ukraine impacted their work.


Your Guide For Returning To Live Events

March 29th, 2022

1:02:25

In this fireside chat with Nika Nour we will get you prepped for all the year's upcoming live events. This will cover everything from networking to safety to researching companies and requesting meetings.


You Can Make No Errors In Your Marketing And Still Fail

March 29th, 2022

59:24

A discussion about the realities of games marketing and discovery in 2022 covering PR, social media, advertising and influencers. The discussion will …

The Video Game Production Pipeline

March 29th, 2022

58:34

In the last 20 years, I have noticed that the indie-industry sorely lacks leadership in structuring departments, department flow, and general organization. My goal for each attendee is to be able to walk out of the …

The 3 Things That Actually Impact How Well Your Game Sells

March 29th, 2022

28:24

There is so much advice about what you should be doing to make and promote your indie game on Steam. It is exhausting. In this super detailed and …

Retaining and Rewarding Players Without Resorting To Crypto

March 29th, 2022

1:05:32

Targeted offers, incentives, and cash back rewards are a core marketing strategy for credit card companies, product brands, and retailers for customer acquisition and retention. In this session find out why consumers …

Leveraging TikTok To Promote Your Indie Game

March 29th, 2022

58:13

As indie developers, leveraging the power of different social media sources represents a great way to reach a large pool of potential supporters for …

Influencer Marketing Tactics For Indie Studios

March 29th, 2022

1:02:24

You may think big-name (and big-budget) when you first hear the word influencer, but there’s a massive network of creators who are eager to showcase your game to their community. This panel will discuss the techniques …

Indie Publisher AMA

March 29th, 2022

1:07:24

We sit down with some of the best indie publishers in the world to discuss your questions about scouting, publishing, pitching and more! Bring your questions and we'll answer them live!




#gamedevelopment …

How To Make The Press Pay Attention To Your Game

March 29th, 2022

1:03:15

With almost a decade in games journalism AND game development, I can tell you exactly what the press are looking for, and give insights into how …

Game Production AMA

March 25th, 2022

1:03:08

An all-out AMA to get any questions you have about game production, project planning, budget estimation, and more.




#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

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Finding Success Where You Don't Expect It: A 'Rain On Your Parade' Post Mortem

March 25th, 2022

1:04:04

This talk will go over the development and release of “Rain on Your Parade,” a multi-platform game where you play as a cute cloud and ruin everyone’s …

Financing LTV Cycles - Why Genre Matters

March 25th, 2022

54:41

One of the most important factors in scaling games is understanding the LTV cycle. For short LTV games like hyper casual, scaling games is typically financed by publishers and the breakeven periods can be just a few …

Failing While Scaling - Common Pitfalls Growing Your Company

March 25th, 2022

59:17

Success (and sometimes failure) always brings GROWTH. Which generally is painful. This session delves into common pitfalls, mistakes and screwups any …

Epic Megagrants For Indie Developers

March 18th, 2022

1:01:16

The session will break down the do's and don'ts of applying for  Megagrants from Epic. Learn the best practices and most common mistakes  made by indie developers as they seek funding.    #gamedevelopment …

Cutting production cost with effective outsourcing

March 17th, 2022

1:04:40

Outsourcing is very accepted in big studios, but indie and mid-sized  studios are usually skeptical. This session will show indies and  mid-sized studios how to effectively outsource part of their projects to  cut …

Become The Exclusive Value Of Growth

March 14th, 2022

33:26

Define what you do best and become the exclusive provider to grow personal & business relationship Capitol. This session will help people …

Adapting to a Constantly Evolving Gaming Business Scene with Joseph Lieberman

February 26th, 2022

1:21:15

On today's show, we talk with Joseph Lieberman (twitter.com/antlionAudio) from Antlion Audio about the evolving video game business scene and how to …

Indie Publisher Q&A Panel

January 20th, 2022

1:04:11

We brought together reps from some of the best indie publishers in the business and this is your chance to ask your questions directly. Join us for enlightening conversation and a bit of fun as well.


Zhenghua Yang

PR and Indie Games: A Fireside Chat With Stephanie Tinsley Fitzwilliam

January 20th, 2022

1:04:39

We sit down to chat With Stephanie about the current state of PR and Indie Games. Through her years of award-winning work with games such as Fall Guys, Saints Row, The Forgotten City, Doki Doki Literature Club Plus, and …

Revenue Share Agreements in the Game Industry

January 20th, 2022

56:45

The purpose of this presentation is to highlight important topics that developers, investors, and publishers should pay attention to when building a …

Self Publishing Your Game On Consoles

January 19th, 2022

57:05

Self Publishing on consoles can be a daunting task but a great option. Let's chat about paths to self-publishing and what to prepare for when you're …

Story, Characters & Worlds - A Compact Masterclass

January 19th, 2022

1:03:16

How do you develop a fictional world that feels authentic? How do you create characters that players actually relate to? How is a story built and structured, from the ground, up? Narratives are composed of many …

NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 2.2

January 18th, 2022

26:19

A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev

To …

NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 2.1

January 18th, 2022

25:23

A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev

To …

NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 1.2

January 18th, 2022

23:59

A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev

To …

NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 1.1

January 18th, 2022

26:59

A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev

To …

Increasing Your Steam Wishlist Through Online Events

January 18th, 2022

1:17:06

Covid transformed physical game events into online exhibitions that made them really accessible to people that couldn't normally travel or afford to …

The Importance Of Contracts and Their Content (An Indie Dev Perspective)

January 18th, 2022

1:01:10

Indie developers tend to underestimate the importance of contracts for each and every element of game development early on and tend to steer away …

Why You Should Be Paying Attention To The African Indie Development Scene

January 17th, 2022

1:02:24

Audiences from around the globe should understand how the game development industry in Africa has developed will get more insight about it. We will …

How To Promote Your Indie Video Game Using PR, Marketing, Events and Influencers

January 13th, 2022

1:08:48

The purpose of this session is to share our knowledge in various marketing areas and educate those who may not be as familiar with certain marketing areas. Featuring feedback from the publisher, media agency, and media …

How To Market A Game: The AMA!

January 12th, 2022

1:00:49

Game marketing expert and perennial sell-out IndieGameBusiness guest Chris Zukowski leads the charge in this session. He's taking a break from his …

How to Grow Your Wishlists AND Community Using Ads

January 11th, 2022

58:01

Like them or not social media ads are a key way you can grow your wishlists and community. This session will cover the basics of ads and targeting and then open the floor to your questions.


Chris Faylor

Founder

Do's and Don'ts When Seeking Funding

January 7th, 2022

1:00:17

Building on years of grant writing experience and successful funding for Only By Midnight, I will share my perspective on how to craft funding …

Data-Based Decision Making Throughout Your Game's Lifecycle

January 6th, 2022

59:23

As a game developer, it’s imperative to do research and make data-driven decisions to support a game throughout its lifecycle. 


This comprehensive talk will provide insight relevant to the entire lifecycle of a game, …

Blockchain For Gaming: Are We Too Early?

January 5th, 2022

47:03

Are we trying to solve a problem that doesn't exist yet in gaming? This session will elaborate on where the blockchain fits in with current modern …

A Post-Mortem to Pivoting and Launching an Indie Xbox Game During the Pandemic

January 4th, 2022

59:08

In this session, I'll go over the entire roller-coaster of our development journey of launching our Xbox game during a pandemic including:

- dealing …

Shaking Up Publishing For Living Games

January 3rd, 2022

1:00:54

This talk will explore game publishing, from Fundamentally Games' perspective of their journey to shake up what it means to be a publisher. What do developers actually need and want from a publisher, how has the …

Same Oars, Bigger Ship: Navigating AA(A) Live Ops with Indie XP

December 20th, 2021

59:00

How can you successfully drive live operations for a massive project with experience limited to small indie studios and startups? In this talk, join …

Pitch Deck Review Session: LIVE!

December 17th, 2021

1:04:28

Each and every week, Kimberly reviews pitch decks from teams on the IndieGameBusiness Discord. In this session, she'll be giving the feedback live for you to see. The decks have been submitted in advance to make sure …

Kickstarter AMA: with Anya Combs!

December 16th, 2021

54:01

Kickstarter's Director of Games returns for another AMA about all things Kickstarter for video games. Join us and learn a little something or get your questions answered!


Director of Games

Kickstarter

Anya Combs is the …

Keeping the cash flowing in an Indie Studio

December 15th, 2021

59:31

How to keep a handle on your cash, spot upcoming problems, and deal with them before they become critical.

Too many businesses fail because they are unrealistic about how their cash flow will work. This talk will give …

Successfully Working With Investors: Discussion Panel and AMA

December 13th, 2021

1:00:57

This is a roundtable discussion (including a Q&A) with representatives of several major investment companies in the industry. We will cover how …

Why Are You Making Games Anyway? Special Guest - Oscar Clark from Fundamentally Games

December 10th, 2021

1:10:24

Today we talk with Oscar Clark from the publisher, Fundamentally Games, and ask the question, "why are you making games anyway?"


What is the reason you are making games? Is it for the fame? The fortune? The pleasure? …

How To Be FULLY Prepared For Your Next Publisher Meeting - Part 2

November 19th, 2021

45:55

Are you thinking about meeting with a publisher or have you met with one already? Jay has some tips and tricks for you and a list of things YOU SHOULD KNOW.

Get your questions about publishers ANSWERED TODAY!

To learn …

How To Be FULLY Prepared For Your Next Publisher Meeting - Part 1

November 19th, 2021

45:50

Are you thinking about meeting with a publisher or have you met with one already? Jay has some tips and tricks for you and a list of things YOU SHOULD KNOW.


Get your questions about publishers ANSWERED TODAY!


To learn …

How to Organize Your Kickstarter Campaign Especially With a Large Group With Francesca Carletto-Leon

November 16th, 2021

1:09:50

Let's discuss Kickstarter campaigns with Francesca!


-The Cartomancy Anthology project, a collection of 22 games created by development teams all …

Warning Signs That You Are Signing Up With A Shady Publisher

October 29th, 2021

1:18:05

Jay and Indie talk about shady publishers and what red flags you should look for!


To learn more about the show or our online business matchmaking …

The Road to the System Shock TV Mini-Series with Larry Kuperman from Nightdive Studios

October 22nd, 2021

1:00:40


From video games to TV, the list of games to TV shows is growing exponentially!


We have Larry Kuperman, Director of Nightdrive studios with us today and we are discussing the System Shock TV Mini-Series.


Why We Are Trying a 4 Day Work Week with John Cooney from Amor Games

October 8th, 2021

1:04:14

Today we are hanging out with John Cooney twitter.com/jmtb02 from Armor Games discussing why they went to a 4 day work week.


We are going to dig deep into this and discussing a variety of things.


- Why a small indie …

The Steps Needed to Become a Full Time Indie Dev

September 14th, 2021

1:09:59

We are talking with Tim Beaudet twitter.com/timbeaudet from Fyre Bytes www.fyregames.com about his journey to becoming a full-time indie developer.


Game Development and Running a Game Studio with Damon Slye from Mad Otter Games

August 20th, 2021

1:15:05

Today we are talking with Damon Slye from Mad Otter Studios. They have the long running MMO, Villagers and Heroes which has been around for quite some time!


Want to know a bit more about Damon? Here's what he had to …

What Publishers Want To See At A Conference Meeting

August 2nd, 2021

1:18:13

We welcome leaders from Mastiff, Fundamentally Games, Those Awesome Guys, and Neon Doctrine. They're going to be telling you what they want to see when you meet with them at a conference! #gamedevelopment #gameindustry …

How Indie Game Developers Can Secure Funding For Their Projects.

July 9th, 2021

1:17:22

We sit down with the Director of Business Development from GlobalTopRound, Pontus Mahler to discuss getting funding for your indie game.


We will cover topics such as:


1. How developers can make their funding …

Curved Space's marketing journey from self published to signing with Maximum Games

July 2nd, 2021

1:13:31

Today we are talking with Andrew Czarnietzki from Only By Midnight twitter.com/onlybymidnight about their journey into publishing. 


We will be discussing:


- Their original marketing plan (including capital raised for …

Retail Loyalty Programs and their Benefits - A Blue Print for the Gaming Industry with Jim Mulford

June 25th, 2021

58:23

Today we are talking with Jim Mulford from acQyr eXchange about loyalty programs.


We will be discussing why retail loyalty programs drive top and …

How to Get Your Game Funded - Panel Discussions with Leaders in the Gaming Industry

June 16th, 2021

1:17:26

Our expert panel entitled "How To Get Your Game Funded" is LIVE!. The panel is open to all members of the Discord and will be heard on the "How To Get Your Game Funded" channel. The panel is hosted by Elena Lobova, …

A New Age for Casual Games with Ariella Lehrer from Legacy Games Publishing

June 14th, 2021

1:08:42

Legacy Games has been around for 23 years, making and selling games and working with 50+ developers; their strength has been at retail, selling casual games but that business is declining steadily. They are turning …

Game Trailer Editing with Creative Director, Derek Lieu

May 21st, 2021

1:08:06

On today's Indie Game Business, we are talking with Derek Lieu, the Creative Director from Derek Lieu Creative LLC about video game trailers.

We are discussing the importance of your game trailers, when to start …

Market Research Tips For PC Games with Karl Kontus

May 21st, 2021

1:04:23

Karl Kontus joins us from Video Game Insights to show you how to do market research for your game and he'll be answering your questions as well.

To learn more about the show or our online business matchmaking events for …

Code Coven: Summer Program with Facebook Gaming

April 30th, 2021

1:04:59

Today we are talking with Karla Reyes @kreyes121 and Kinsey Erickson @WaitWhatNoStop from Code Coven about Code Coven's summer program with Facebook Gaming!

https://codecoven.co/

To learn more about the show or our …

IGDA Foundation Diverse Game Developer Fund - What You Need To Know

April 13th, 2021

1:11:07

To help marginalized developers explore new monetization options outside of the Western norm, the IGDA Foundation established the $300,000 Diverse Game Developers Fund in February. In this discussion, we speak with IGDA …

Alexis Biro (Terra Localizations) Localization QA: Yay of Nay? Localization QA: Yay of Nay?

April 13th, 2021

1:01:57

We will discuss the evolution of video game 'translation' with historical errors and examples and how localization is the process we know and use …

Chris Faylor (vgReleaseList) Marketing and Video Games: WTF

April 9th, 2021

57:35

Let's talk about marketing video games! What is marketing? How do you know if it's effective? And, perhaps most importantly: where do you go from here? 

Attendees will come away with a basic understanding of video game …

Break Into Creative Ways of Production with your Team! Guest: Leslee Sullivant

April 9th, 2021

1:14:03

Today we are talking with Leslee Sullivant (www.twitter.com/leslee_annsh) about production skills and methodologies.


Learn how to take your vision …

Culture: The Key To Outsourcing Success

April 8th, 2021

42:40

You don’t want a toxic outsourcing relationship.

There are great benefits of hiring remote teams for development/ artwork work. However, many times …

Chris Zukowski - How to spy on your competition to build your marketing plan

April 7th, 2021

58:40

Are you worried about your game’s prospects? Wondering how other games sell so well? Running out of ideas for spreading the word on your game? 

In …

Julia Kenny (SEGA) - How to Pitch Your Game to Publishers

April 6th, 2021

1:01:31

Content Acquisition specialist Julia Kenny will detail the key features and considerations relating to the initial pitch discussion with publishers. …

Christian Fonnesbech (Leverage Partnership) - Passion is Good but Passion+IP is better

April 5th, 2021

1:00:15

For successful developers, IP is more than half the company's total value! But how do you build this value? Christian Fonnesbech will share the …

What is the Indie World Order Con #iwocon​ and Where is it Headed

April 2nd, 2021

1:14:58

We are talking with the CMO and CEO of Indie World Order Con today! Want to know what it is, what it's all about, and where it's headed? You are in the right place!


We will be getting into the nitty-gritty and find out …

Bobbi Bidochka - How Can You Navigate The Business And Work Environment In A Post #MeToo​ Era

April 1st, 2021

57:38

I'll provide a framework for people to navigate environments in a post #metoo​ era, without throwing away opportunities for love and relationships. This session will help male-dominated sectors like the gaming industry, …

Chase Bethea - A Structured Process for Planning Game Audio in Production

April 1st, 2021

59:28

Game Developers will grasp the value of planning a budget in pre-production for game audio. In addition to selecting team members to perform such services early during the design process to prevent extra production …

Panel Discussion - There Is Life After Funding Denial

March 30th, 2021

58:54

Money makes game development a lot easier. But what happens if you pitch  and do everything right and still don't get the funding? Here's a group of …

IWOCon - Strategies For Finding and Vetting Good Partners For Your Company

March 30th, 2021

54:53

A live presentation and Q&A on how to discover and research your partners before you sign long-term contracts.


To learn more about the show or our online business matchmaking events for indie developers visit: …

Stephanie Bouchard (Stockholm Syndrom AI) - Game AI 4N00bz

March 29th, 2021

1:01:27

Are you a Game Designer taking on your first Game AI system and you don’t really know where to start? Are you a programmer writing very elegant code for a boss fight leaving the player a bit indifferent? Are you a …

Kimberly Rodatos - Unit Sales Estimations and Understanding If Your Budget Is Actually Viable

March 26th, 2021

58:17

Are you ready to pitch your game to a publisher but you just don’t know how much budget is acceptable to ask for? Or do you simply want to learn how to get a quick fact check on your current scope? If you are interested …

Panel Discussion - The Business of Building a Business in Gaming

March 25th, 2021

58:22

This informal, highly interactive panel will bring together members of the gameHERs team to discuss such things as how they started the company, how …

Ericka Evans (Phantom Compass) - Building Your Indie Life Raft.

March 24th, 2021

57:03

How indie studios can work together to stay afloat.

This talk will cover some time-tested tactics and some half-baked idealistic theories (that may …

Diego Ricchiuti (Caracal Games) Monetization: Skills as Motivation

March 23rd, 2021

53:54

The audience will learn the different type of motivation and their effect on the player/s, and how to correctly apply them to increase  player satisfaction and the game monetization

To learn more about the show or our …

Nathan Wulf (Lone Wulf Studio) - My First Indie Paycheck

March 22nd, 2021

1:02:13

A look at sales numbers, what can be expected trying to sell your first game, and ideas for improving your odds. 

This is a bit of a case study …

Victoria Tran (Innersloth) Fireside Chat - - - No Imposter Here! Community Building with Among Us.

March 20th, 2021

56:45

Victoria Tran is the community manager for Among Us and she's going to drop some wisdom and answer any of your questions.
https://twitter.com/TheVTran
https://sites.google.com/view/thevtran/

To learn more about the show …

Breaking the gamer stereotype while running a gaming business with Bradford Carlton the Gamerprenuer

March 19th, 2021

1:11:09

Today we will be discussing:

How Bradford built a following of over 100k in less than a year, starting with 0

The stereotype of the typical gamer and …

Panel Discussion - How to Make it as a Freelancer in the Games Industry

March 18th, 2021

56:47

Making it as a freelancer has never been easy, and especially now in the digital age many have had a hard time adapting to freelancing and networking in virtual space. Join us as we talk with freelancers from all …

Guy Blomberg - It's Not Just A Gig, It's #THEGIG

March 16th, 2021

1:22:58

Join us today w/ Guy Blomberg (@Yugstar) the creator of @GIGathering sharing a new virtual event experience within the gaming industry. #TheGIG connects various people while in a much safer and inclusive virtual space.

The Trese Brothers - Kickstarter Best Practices for Indies (or Kicking Bad Crowdfunding Habits)

March 16th, 2021

1:00:27

Retrospective of our campaigns + Kickstarter funding analysis + Current Meta for Funding Big

Audience should leave planning to run a Kickstarter, …

Working with Streamers with Stu Grubbs and Pete from rainmaker.gg

March 16th, 2021

1:18:39

Learn when & why you should consider working with streamers as part of your #indiegame marketing strategy.

To learn more about the show or our …

Anya Combs (Kickstarter) What Do You Want To Know About Kickstarter?

March 15th, 2021

1:03:52

Ask anything you want about Kickstarter with their Director of Games, Anya Combs!

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business …

Elad Ayzen (Ready Steady Studios) GameDev and Post Trauma

March 12th, 2021

59:26

This lecture focuses on how past combat experiences evolved into making a  game. We also go into detail about how this affects the creative process.

Elena Egorova ( EG7) M&A and Investments Landscape in 2021

March 11th, 2021

52:28

An overview of past, current, and future M&A deals, trends, and insights from the Corporate Development Director of EG7.

EG7 is a global gaming cooperative comprised of established companies from around the world …

Maximilian Seeburg (1Up Capital) Finding the right method of funding for your game

March 10th, 2021

1:02:41

To give the audience a transparent overview and comparison of 4 different methods of funding (VC, bank, credit cards, and UA funds) while highlighting each advantage but also their opportunity costs. Depending on the …

Alfredo Bárcena - How Bitcoin's Assets Tokenization and Microrewards Will Shape The Gaming Industry

March 9th, 2021

1:01:24

The session aims to give a brief introduction on how new technologies and features such as asset tokenization and micro-rewards in Bitcoin …

Maximize video game sales in China region w/o ISBN with Logan Liu

March 8th, 2021

54:49

You don't need ISBN or local publisher for driving sales and marketing in China!

Listen to this talk from Logan Liu, the CEO of Arcus Key as he talks about marketing your game in China.

To learn more about the show or …

Joe Quadara - Why You Need To Fail As A Game Developer.

February 19th, 2021

1:07:48

Failing is a necessary and essential part of learning. We're discussing how to prepare for it and learn from it. #videogames#gamedevelopment#indiegamebusiness

To learn more about the show or our online business …

Chel Wong - How To Network As A Freelancer

January 29th, 2021

1:19:32

Chel is an award winning composer for games such as Kine and Watch This Space. She joins us today to talk about making it as a freelancer and offering her tips for networking. (and why Fiverr is the "scourge of the …

Elina Arponen: Opportunities In Chat Based Games

January 25th, 2021

1:05:10

Elina is the CEO of Quicksave, a Finnish developer on the forefront of chat games. They are defining the game space on messaging apps and she's here to share a bit of what she knows.

_________________

To learn more …

Interview with Nika Nour, Executive Director of the IGDA Foundation

January 12th, 2021

1:05:43

Nika has spoken in the past at our conference but this was the first time we've had her on the podcast. The pandemic has thoroughly disrupted the work the IGDA Foundation does to help studios and individuals around the …

6 Lessons from 6 Years of Player-First Community Management

December 23rd, 2020

1:00:34

Chad started building communities for games because he wanted his team to become the best alliance in Game of War. While on the journey, he …

How to Start Your Video Game Studio - Views from a Lawyer's Perspective

December 22nd, 2020

55:22

As an attorney in the game industry for over 25 years and having represented  a large number of game studios from their start, I will do an overview …

Live AMA With Kickstarter Director of Games Outreach - Anya Combs

December 21st, 2020

59:48

Anya is back to answer all your Kickstarter questions live during the conference, tune in to learn how to prepare a campaign, best practices,  and pitfalls to avoid.

To learn more about the show or our online business …

Establishing a Brand For Your Indie Game Studio With Trevor Dudeck

December 20th, 2020

1:16:53

Trevor Dudeck, Co-Founder of Lemonade, joins us to discuss why it is important for developers to establish a brand early and how they can grow it.


To learn more about the show or our online business matchmaking events …

The New Video Game Landscape, 2020

December 17th, 2020

58:17

Takeaway: Audience members will walk away with +6 on all industry intelligence rolls.

We knew beforehand that 2020 would be a transitional year for …

How to Improve Your Game's Retention & Monetization Through Data-Driven Experimentation

December 16th, 2020

56:46

Retention and monetization is the core to free-to-play games. They define your customer life time value and how profitable your game is going to be. During this session, we will learn about why customer life-time value …

Unpacking Game Jams and Events in Africa and Beyond in 2020

December 15th, 2020

56:49

Gain further insights from a two week gamathon which occurred in Africa in 2020, what the future holds as well as how online events are connecting …

How 2020 lead to innovation and a chance to reset in-game advertising w/ Jonathon Troughton

December 15th, 2020

1:10:14

Frameplay's CEO is here discussing what's changed in in-game advertising and best practices for 2021.

frameplay.gg


To learn more about the show or our online business matchmaking events for indie developers visit: …

How A One Person Studio Runs a Successful MMO with Alex Winchell

November 30th, 2020

1:12:56

Alex has been running Politics & War Online for six years and he's had over 200,000 players in that time. An interesting talk on his experience …

From Tabletop To Desktop w/ Tom Young of Nomad Games

November 21st, 2020

1:07:44

The UK's Nomad Games has a history of bringing great board games like Talisman, Smash Up, and Fury of Dracula to the digital space. We sat down with …

Grow your game profitably - Optimal Paid User Acquisition with Bao Dong from Google

October 26th, 2020

58:26

Paid User Acquisition is one of the key ways to scale your game to new heights. This session will focus on the best practices to make your paid user acquisition as effective and profitable as possible. We will also …

Showcasing Your Indie Game at a Expo: Physical or Virtual with Grover Wimberly

October 22nd, 2020

53:54

This seminar is for indie game developers newly starting out on how they can best demonstrate their games at a convention or online exhibition and how to get a good first impression from a constantly coming-and-going …

The Evolution of Game PR and Marketing with Michael Brown

October 21st, 2020

51:32

A look at the current situation of conducting PR + marketing for video games. From magazine reviews to user reviews on the web, to influencers, to.....

Michael will discuss what's new in the world of PR and marketing …

A Legal Perspective on the Business of Games with Paul Lanois

October 20th, 2020

55:38

This session will present some of the recent legal developments which have a direct impact on the gaming industry. Topics to be discussed include …

Shiz Suzuki on AT&T's Unlocked Games Competition for Women Game Developers

October 17th, 2020

1:03:53

AT&T's Head of Sponsorships joins us to discuss the AT&T Unlocked Challenge and why they're stepping up with a $50,000 prize for women game developers.


To learn more about the show or our online business …

Building Better Worlds through Game Culturalization with Kate Edwards

October 14th, 2020

49:14

With over 30 years of experience in digital media as a geographer and culturalization strategist, and 27+ years in games, Kate Edwards has been …

The State of Indie Game Publishing w/ Modern Wolf CEO Fernando Rizo

October 9th, 2020

1:27:15

Fernando's discussing their publishing strategy, what its like right now in the market, and answering YOUR questions! #videogames #indiegames #gamedevelopment


To learn more about the show or our online business …

Clearing out the attic - The tools and approaches of self organization while working from home with Tobias Kopka

October 7th, 2020

58:21

While working from home many of us have used the time to go through our attics and basements, but how is it with our digital workflows? Let´s share …

Everything You Wanted to Know About Kickstarter with Anya Combs, Director of Games AT KICKSTARTER!

October 6th, 2020

56:01

Running a Kickstarter campaign can be scary.  How much should you ask for? What happens if you fail? Come listen to the Director of Games at …

Growth Strategies That Help Your Studio Last with Barak David

October 2nd, 2020

1:01:20

On today's show, we are talking with Barak David, the COO of Murka about doing what it takes to make your studio last. So many studios close after just a short time but some studios just keep ticking and ticking. Learn …

Epic Mega Grants: Insights and Best Practices for your Application with Alan Noon

October 1st, 2020

1:01:22

Epic Mega Grants is the $100 million fund available to creators of all stripes. In this session, attendees will learn about the program itself, and even more importantly, what makes for a great application.

Epic Games …

What It Will Take to Grow The Video Game Advertising Market. Hint: It's Not Just eSports with Jonathon Troughton

September 30th, 2020

55:54

eSports gets the headlines. But the big advertising dollars for video game developers don't and won't only come from eSports. 

We see the headlines …

Keynote Address: Navigating Today's Business Development Landscape with Phil Adams and Jason Enos

September 29th, 2020

1:43:29

The old adage of “it’s not what you know, it’s who you know” is part and parcel to all aspects of business, but remains critical to success in the …

Indie Game Publishing in Japan - With Bill Swartz

September 25th, 2020

1:12:44

Bill is the CEO of Mastiff Games and they've been publishing for nearly two decades. He's giving insight on the market, how it's different from the …

Discord and the Virtual Office with Benjamin Hoyt

September 24th, 2020

54:08

Want to know how Ben used Discord to create a humming virtual office? Thanks to the COVID pandemic, many teams have been forced to develop a virtual office. For the first time in the 20 years that he's been managing …

How to get the most out of your Discord community with Paul Hesling

September 21st, 2020

45:29

So you created a Discord server, now what? 

A crash course on how to manage your Discord server from it's creation to a healthy, self-sustaining …

Growing a Successful Freelance Business - With Jason Schklar

September 18th, 2020

1:09:56

Today, we are talking with Jason Schklar from UX is Fine! about how he has become a successful freelancer in the gaming industry and things that you …

What Video Game Publishers Want To See with Christopher Kassulke

September 17th, 2020

1:03:59

We'll sit down with Christopher and discuss what publishers like HandyGames and THQ Nordic are looking for in today's ecosystem.  With so many options out there from PC to PS4/PS%, Xbox Series X to Stadia, then through …

Building Game Studios that Last with Ed Dille

September 15th, 2020

52:33

Listen to the hard-won lessons and insight of game industry pioneers whose game studios have weathered the test of time.

To learn more about the show or our online business matchmaking events for indie developers visit:

The Art of the Pitch Deck with Christopher Wulf

September 8th, 2020

1:30:28

You’ve spent months grinding on the prototype of your game, you’ve spoken to some publishers who are interested in funding further development and partnering with you to get this game out. All they need now is your …

Your Digital Resume and Game Industry Job Hunt with Marc Mencher

September 4th, 2020

57:31

The Rules of The Job Hunt Have Changed!

Did you know the average person now has 17 jobs during the life of their career?  Obviously, Job Hunting is …

A Deep Dive into a Publisher Assessment of a New Deal: What Happens After Your Elevator Pitch with Juney Dijkstra

September 2nd, 2020

51:57

You've pitched successfully, your potential publisher is interested, and both sides feel they may have found a match. It's time to have an in-depth …

Africa - The Last Digital Frontier with Sean Gotkin

August 27th, 2020

49:43

Welcome to a fireside chat with Jo Eyre (Epic Games), Sean Gotkin (Carry1st), and Glenn Kisela (NiBBLE Esports & Critical Hit) who will share their perspectives on the gaming scene in Africa. From working remotely …

The Game Writing AUA (As Us Anything!) with Toiya Kristen Finley

August 25th, 2020

1:14:13

Are you interested in writing for games but don’t know where to start?

Are you already in the industry, but you’d like to pursue game writing? We all got into game writing in different ways, and we’re happy to share our …

Hiring and Retaining Diverse Leaders: The Next Generation of Games with Renee Gittins

August 24th, 2020

57:40

The efforts to recruit people from diverse backgrounds are in vain if they are made to feel unwelcome within our industry and its events. The recent events must be used as a turning point so that we can ensure that game …

Improve Your Public Speaking with Brenden Kumarasamy from MasterTalk

August 21st, 2020

1:04:37

On today's Indie Game Business, we are talking with Brenden Kumarasamy from MasterTalk https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA.

We'll be discussing things like your biggest challenge with public …

The Business of Games - a Philosophical Approach with Larry Kuperman

August 20th, 2020

54:43

Thinking about game development as a business will not only help you be more successful, it will also provide a framework for solving everyday …

10 Rules For Business In Mobile Games (and bonus AMA) with Martine Spaans

August 19th, 2020

51:44

A crash course on mobile game business. 10 Simple rules to keep in mind when you’re designing your mobile game and the structure behind your mobile …

The Big Win: Relationship-Driven Strategic Partnerships with Adam Creighton

August 18th, 2020

57:44

The business side of running a successful studio is all about relationships. Join Adam as he shares unique insights for building strategic …

3 Ways To Understand Your Game's Audience with Chris Zukowski

August 17th, 2020

55:20

Who is your audience? Did you just say 'all gamers' or 'hard core gamers?' To make the most of your limited resources you need to know who your audience is. Like REALLY know them. I am going to show you how.

You will …

Extra Life & Indie Devs - Interview with Lou Adduci

August 14th, 2020

1:11:59

Lou's here talking about the upcoming Extra Life event.  How indie teams  can help and how Extra Life can help indie teams! #gamedev  #indiegamedev #gamedeveloper

To learn more about the show or our online business …

How Indie Developers Can Polish Their Branding with Rachel Presser

August 13th, 2020

53:22

Indie developers have several challenges today when it comes to marketing their work and finding a following. A frequently overlooked aspect of this …

Understanding LTV, the most important KPI in gaming with Lloyd Melnick

August 12th, 2020

1:00:24

During the session, we delve into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your …

An Industry Veteran's Insight Into IP Licensing For Games with Germaine Gioia

August 11th, 2020

55:58

For the last 30 years, Germaine has been at the forefront of IP licensing into and out of video games.  We'll discuss the current marketing for licensing when a video game IP is ready for licensing out of games, and …

10 Reasons Why You Should Launch Your Mobile Game In Africa

July 29th, 2020

1:14:43

Sean Gotkin joins us from Carry1st, Africa's largest mobile publisher, and he's answering your questions and breaking down the facts about this virtually untapped market. #gamedevelopment #mobilegames


Reach out to Sean …

Get money to make your game with Pontus Mahler from Global Top Round.

July 23rd, 2020

1:34:46

We discuss everything from how to pitch your game to an incubator to what things that investors look for that helps them decide if they want to throw money at you!


Check out Pontus on ALL the social medias:


A look at game development in United Arab Emirates with Ahmad Al-Natsheh from Khosouf Studio - Part 2

July 10th, 2020

49:56

On today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates.


You can check out Khosouf Studios in the links below.


A look at game development in United Arab Emirates with Ahmad Al-Natsheh from Khosouf Studio - Part 1

July 10th, 2020

43:59

On today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates.


You can check out Khosouf Studios in the links below.


How to make your studio stand out at digital conferences

July 8th, 2020

1:12:38

Today, Jay and Indie are talking about digital conferences in the gaming industry and how to bring your "A" game. You definitely want to stand out from the crowd and get noticed.


They will also be fielding questions …

Island Life: Indie Game Development In the Azores with Marco Bettencourt

July 3rd, 2020

1:09:04

Today, we have Marco Bettencourt from the award-winning indie game studio Redcatpig from Azores, Portugal. Marco pitched their company over 160 times before getting a yes.  One of many things we covered was how to find …

Staying Safe - Conference Networking Without the Alcohol

July 1st, 2020

1:07:36

We've heard a lot of concern that people don't always feel safe at the big industry parties but they feel they have to attend them to network.   You don't.  We're going to show you how to have a great conference and …

What Small Streamers and Stream Teams can do for Your Indie Game - Bradley Kincaid - Gaming Gauntlets / Twitch Throwdown

June 30th, 2020

1:23:08

Have you tried reaching out to teams of streamers vs individuals? Bradley joined us (previously) to talk about what stream teams are and how they can get better visibility for your game for less money.  If it's a …

Building a pre-release community for your indie game with Andrew Pappas

June 26th, 2020

1:27:44

Andrew from Rengen Marketing and the Indie Game Movement podcast joins us to talk about building your fan base prior to publishing.   

You can check out Andrew's podcast at indiegamemovement.com
Also find out more …

Indie game pitch practice and preparing for #PitchYaGame round 2 on the June 30th with Liam Twose

June 24th, 2020

1:10:09

Today we spoke with Liam about the fantastic repository of information he has for game developers at the Global Game Industry Guide as well as his ongoing #PitchYaGame showcase where developers can practice their game …

Being Deliberate and Self Aware as an Artist with Alex Beddows

June 22nd, 2020

59:11

Our guest is Alex Beddows! He's the content manager at ArtStation and we'll be talking about being deliberate and self-aware as an artist and content creator. How you can promote your work as an artist and a bit about …

The Politics of Games with Larry Kuperman, Director of Business Development for Nightdive Studios.

June 10th, 2020

1:22:48

Today's guest will be Larry Kuperman, Director of Business Development for Nightdive Studios, an industry veteran, and a card-carrying member of the IGDA. 

Usually, Larry speaks about the Business of Games, in fact, he …

Tips on building your Indie Game community with Corey Trese

June 5th, 2020

1:21:26

The Trese Brothers Discord community for their game exceeds 4,000 members, their latest Kickstarter was funded in hours and raised nearly a quarter …

Marc Mencher - How to find a job in today's video game industry

June 3rd, 2020

1:15:53

Today we spoke with Marc Mencher from GameRecruiter on the challenge of job hunting in today's video game industry.  We cover sprucing up your Linkedin page, effective job hunting strategies, who to ACTUALLY submit your …

Ryan Sumo - Sales Analysis for the Indie Game School Simulator

May 26th, 2020

1:30:06

Ryan Sumo from Squeaky Wheel Studio joined us for a great conversation about indie development in the Philippines, their Early Access success with Academia, and how they approach indie development (and now publishing).

Rajat Ojha - VR Market and Staying Positive For Indie Teams

May 8th, 2020

1:22:51

We had a great conversation with Rajat covering everything from VR opportunities for indie teams, to taking the first steps in marketing your company, to how to deal with all the new online conferences.

To learn more …

Eivar Rocas - Launching a Game As An Indie on Apple Arcade

April 29th, 2020

1:05:38

Eivar has been developing games for 20 years in Colombia. 

 His first company was actually one of the first developers in all of South America.  

We …

Three longtime industry vets are forming a platform to make the business of games easier.

April 22nd, 2020

1:03:31

Ed Dille, Fedor van Herpen, and Jay Powell answer questions about Game Sentinel Online (https://gamesentinel.online/).  The online B2B solution for …

Tronster Hartley - Indie game showcases: How to tell the ones that are worth your time and the warning signs of a mismanaged show

April 17th, 2020

1:27:52

Tronster is a founder and former chair for the Baltimore chapter of the International Game Developers Association (IGDA); currently serving as an advisor to the board.  

Tronster also founded the MAGFest Indie Videogame …

Roundtable! How to market yourself by speaking at conferences

April 15th, 2020

1:39:15

Conference Speaking Roundtable - A discussion of how to market yourself and build your network speaking at conferences featuring Toiya Kristen Finley, Michelle Clough, Alexandra Lucas, Rachel Presser. We'll cover when …

Steam stats, game conferences, stand alone demos, and viewer questions

April 8th, 2020

1:25:14

Discussing what's new in the industry and answering your business, marketing, and licensing questions live! #gamedevelopment #indiegame #marketing

 Indie and Jay discuss releasing demos of your game on separate Steam …

Toiya Kristen Finley - Narrative Design and Freelancing In A Coronavirus World

April 3rd, 2020

1:01:38

Toiya is with us discussing the value of narrative design in games and  how freelancers can excel in a world with coronavirus quarantines. …

Lloyd Melnick - Effective Strategies For Working From Home

April 1st, 2020

1:06:35

Lloyd has been working remotely for years, now he's been working from home for a year.  

He's sharing what he's learned to help the rest of us adapt. 

#gamedevelopment #indiegame #marketing  

To learn more about the …

Ben Hoyt - Game Development in a Coronavirus world!

March 27th, 2020

1:36:38

Longtime industry veteran Ben Hoyt joins us as we discuss the way the coronavirus is changing game development for better or worse.  

Along the way we talk about the good and bad of distributed development pipelines, …

Stephen Kick - Coronavirus special! Managing remote teams, reviving old IP, and indie festivals

March 20th, 2020

1:06:29

Stephen Kick joins us to talk about how they have managed a 30+ person studio remotely for years, what it's like to hunt down and re-release old IP, …

Raj Rajkotia - Acquiring Users For Your Indie Game

March 13th, 2020

1:00:07

Raj Rajkotia joined us to discuss how indie devs can acquire users for their games as well as the market and opportunities in India for developers.

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To learn more about the show or our online business matchmaking …

Jelle de Jong - How human competitiveness factors into retention and engagement

March 9th, 2020

1:01:36

Jelle de Jong joins us on the show to discuss how human competitiveness factors into retention and engagement.  Along the way we talk about starting Game Transactionz, why they did it, and why their hyper-casual games …

Jeff Hardy - Building a Sustainable Work For Hire Development Studio

February 27th, 2020

1:11:35

How do you sustain and grow an indie dev team with contract work for over 10 years?  That's what we talk to Jeff Hardy, CEO of Floor 84, about on the …

Dr. Chris Bartel - Morality and Ethics in Video Games (not OF games)

February 27th, 2020

1:01:53

Dr. Bartel has literally written the book on ethics in games and whether what you do in games says anything about the real you.  It's a bit of a step away from our usual show but we had a fascinating chat.  He's …

Luke Stapley - Cocos, China Indies, and the CoronaVirus

February 17th, 2020

1:04:05

Luke Stapley is a Senior Marketing Manager for Cocos based in China.  With all the news surrounding the CoronaVirus it was obviously a topic we had to discuss.  We also spoke about the benefits of the Cocos engine and …

Cory Trese - Indie Game Kickstarter and Steam Page Tips: Part II

February 11th, 2020

51:46

Cory Trese returned to the show to talk about what they've done to prep for their latest Kickstarter project.   This interview was recorded shortly before the launch of the campaign.  While Cory jokes in the episode …

Cory Trese - Indie Game Kickstarter and Steam Page Tips: Part I

February 11th, 2020

46:30

Cory Trese returned to the show to talk about what they've done to prep for their latest Kickstarter project.   This interview was recorded shortly before the launch of the campaign.  While Cory jokes in the episode …

Discussing the 2020 GDC "State of the Industry" Report

January 30th, 2020

1:34:17

GDC released their 2020 "State of the Industry Report" and Jay and Indie are diving into it line by line.

Did you know only 25% of developers are using a publisher?  Lots of interesting tidbits and discussion around …

Developer Roundtable - Challenges Facing Indie Game Devs in 2020

January 27th, 2020

1:18:13

Ericka Evans and Brandon Pham join us for our first developer roundtable.  We'll discuss:

  1. What’s the biggest issue facing developers this year?

Peter Kojesta - All the S*^& They Don't Tell You About Indie Game Development

January 25th, 2020

1:35:48

Peter Kojesta is the CEO at Exis Interactive and he's been in the industry for 20 years.  We sit down for a talk on all the crap they DON'T tell you …

Chris Zukowski - Finding you game's "hook" and more marketing tips

January 14th, 2020

1:02:53

We welcome Chris back to the show to discuss how to find your game's hook, what felt he did right and wrong in marketing his latest game, and more!

Links from the show:

Victoria Tran - The Kitfox Games "$0 Marketing Plan" For Indie Game Devs

December 23rd, 2019

1:13:51

If you haven't read Victoria's articles on indie game marketing you should do that first.  We cover a lot in this episode, but here are a few points.

Elena Lobova - Networking, Pitching, and Business Development For Indie Game Devs

December 23rd, 2019

1:12:09

Elena grew developer iLogos from just a handful of people to over 300 in a matter of years.  Her advice and experience when it comes to business …

Elliot Callighan - Everything you need to know about indie game audio

December 13th, 2019

1:02:10

Having a great audio solution for your indie game can get expensive.  Unlock Audio has created a system that helps.  We're talking with Elliot …

Renee Gittins - Tips for a successful Kickstarter campaign and how the IGDA can help

December 5th, 2019

1:11:41

Renee Gittins is both an indie developer and the Executive Director of the IGDA.  She stopped by the show today to give postmortem on her successful …

Sebastien Pacetti - How to Run a Competitive Analysis For Your Indie Game

November 28th, 2019

1:08:53

Sebastien knows a bit about positioning products.  He's been in the industry for 15 years and has worked on everything from indie games to digital distribution at Amazon.  Most recently, in addition to his indie game, …

Dan Rogers - Copyrights, Trademarks, and Indie Developers

November 7th, 2019

59:02

You know copyrights and trademarks are important, but how much do you know about the difference between them, how to get one, and what to do when you have one?  That's why we brought industry veteran attorney Dan Rogers …

Juney Dijkstra - The Untold Value of a Good Publisher

October 28th, 2019

1:11:09

We typically only look at publishers as a source of funding and marketing.  Juney explains all the additional value a good publisher can add from SKU strategy to securing age ratings to finding development support. …

Red Vonix - The Indie Guide to the Tokyo Game Show

October 27th, 2019

1:02:37

Red Vonix returns to the show to talk about his experience as an indie dev at the Tokyo Game Show.  We talk preparation,  knowing some Japanese, customs, and how to best approach the show.

_____

To learn more about the …

Glenn Banton - How working with non-profits benefits developers as well

October 10th, 2019

1:08:40

Operation Supply Drop provides thousands of digital codes, physical games, board games and more to active duty military and veterans.  Executive Director Glenn Banton stops by to talk about working with non-profits in …

Brandon Pham - Going from AAA to Indie

October 7th, 2019

57:25

Brandon and his co-host Larry produce the popular podcast "GameDev Unchained".  They're also experienced AAA developers that have made the jump to …

Gregan Dunn - Conversation with a publisher

October 7th, 2019

53:18

Gregan joined us to give a bit of insight into what publishers are looking for from developers.  We discuss what to be ready to show, how to approach them, and the key indicators that they are looking for in new teams. 

Chris Zukowski - How Steam users see your game and why email marketing isn't dead

September 25th, 2019

1:14:02

Chris wrote a great article recently after he did a bit of user research into how users look at Steam pages before they buy (or don't).  We asked him to come on the show and elaborate.   He also gave us some great …

The case for NOT demoing your game in conference meetings (and other things)

September 11th, 2019

55:08

In one of life's cruel ironies, conferences can be the absolute worst time to demo your game to publishers and media.  We'll tell you why.  Plus we …

Elizabeth Sarquis - Creating games for the greater good

September 5th, 2019

1:09:53

What if we could use all this technology, insight, and visibility we have as an industry to make the world a better place?  There's a growing …

Nav Gupta - App Store Optimization: How to do it and why you should

September 3rd, 2019

1:25:36

Getting your game on the various app stores isn't good enough these days.  You need to be able to optimize everything from your text to your icon to grab the attention of players, and the various search engines.  Nav …

Alex Golebiowski - How PixelNAUTS Games Self Published Lost Orbit on Multiple Platforms

August 23rd, 2019

1:26:21

Alex Golebiowski and his partner established PixelNAUTS as an outsource art studio back in 2010, they recently just self published Lost Orbit on Xbox …

Last minute tips and strategies for Gamescom, PAX, and any other conference

August 16th, 2019

1:25:32

This episodes covers all the things you can be doing the week before a conference to maximize your chance of success once you get there.  We don't go …

Emre Deniz - The Importance of Perseverance

August 16th, 2019

1:08:15

Emre has made his own way in the industry and has had more than his share of ups and downs.  Over the course of the last seven years he's gone from being fired from his first graphic design job, to running his own …

Ericka Evans - The Pros & Cons of Running a Distributed Office

August 14th, 2019

56:23

Ericka Evans from Phantom Compass joins us to talk about running a distributed office which is basically when everyone works remotely and there is no main office.  She talks about the good and the bad, and also shares …

Christian Perez - The important (and overlooked) business parts of indie game development - Part 2

August 14th, 2019

1:17:23

Christian has a brilliant story to tell about why he makes games and how he's doing it while holding down a full time job.  Originally from Puerto …

Michael Brown - An introduction to PR agencies and what you can do on your own

August 12th, 2019

1:17:49

Vicarious PR is an award winning agency representing both large and small developers and publishers in the industry.  Michael discusses what developers need to know when hiring an agency, but also goes into detail about …

Habib Chams - Opportunities for developers and publishers in the Middle East and North Africa

August 9th, 2019

50:24

The MENA region isn't usually top of mind for developers and publishers when they are launching their games.  Habib joined us to explain why the …

Lauren Anne Marie Carter - Talking about all the things no one talks about as an indie dev

August 6th, 2019

1:47:24

Lauren is the Founder of Narratio Studios, creators of the narrative game "Powerless".  This is hands down one of the best shows we've had, as well as the longest.  Lauren isn't afraid to talk about many of the things …

Adam Creighton - The importance of having a mentor

August 4th, 2019

1:28:49

Adam has a group of people that he checks in with every week, month, or once or twice a year.  It's a system of accountability and mentorship that he believes in and has built over the years.  He was kind enough to let …

Christian Perez - The important (and overlooked) business parts of indie game development

July 29th, 2019

1:16:42

Christian has a brilliant story to tell about why he makes games and how he's doing it while holding down a full time job.  Originally from Puerto …

Paul Arendt - Planning and releasing indie game post launch content

July 16th, 2019

1:08:44

Paul and Failbetter Games have had a lot of success and created long tails of revenue through post launch content with both Sunless Seas and the more …

Heiny Reimes - The state of indie games

July 15th, 2019

1:11:51

Heiny runs one of the most successful and most active Discord servers for indie games.  In this episode we discuss the trends and issues he's seeing …

Red Vonix - What theme parks can teach us about game design

July 15th, 2019

1:31:20

Do you know what a "winnie" is?  I didn't, but Red does.  He explains several theme park mechanisms than can be used in game design.  We also discuss …

Fedor Van Herpen - Using Technology for Networking at Industry Events

July 14th, 2019

1:18:31

 Fedor Van Herpen of MeetToMatch discusses the various ways you can reach out and connect before conferences without having to rely on the good old …

Justin French - Turning Your Community Into an Extension of Your Team

June 28th, 2019

1:12:23

Justin joins Indie and Jay to discuss the how's and why's of building a good Discord server.  Why you should be building one pre-launch, how to put …

Esports, Predatory Contracts, an Overvalued Market and E3 Wrapup

June 24th, 2019

1:02:06

Jay and Indie discuss the eSports market and Kotaku's recent article as well as Dr. Disrepect, contracts, and more.   After a brief discussion on random motorcycle parts in Indie's garage.

_____

To learn more about the …

Yulia Vakhrusheva - Getting your indie game noticed!

June 22nd, 2019

1:13:22

Yulia walks us through how Tiny Build Games approaches PR for their games and the lessons indie teams who self publish can learn.

_____

To learn more …

Stephanie O'Malley Deming - The Importance of Localizing Your Indie Game

June 21st, 2019

1:16:27

As Co-Founder and President of XLOC, Stephanie has successfully sim-shipped hundreds of language versions of high profile titles, including the Call …

Cory and Andrew Trese - Indie Success Story, Developers of Star Traders: Frontiers

June 17th, 2019

1:35:25

Andrew and Cory Trese have been quietly releasing fantastic indie games for the last eight years.  Their games are extremely deep, well developed, and they provide tremendous ongoing support for their titles.  They have …

Sarah Elmaleh discusses the upcoming GameDev.World Conference

June 17th, 2019

1:04:55

Sarah is the Executive Producer of the upcoming GameDev.World conference.  Featuring 30+ speakers from all over the planet, all talks will be close-captioned and translated into Arabic, Chinese, English, French, …

David Logan - Publishing 101

June 7th, 2019

1:37:29

The Akupara Games CEO outlines what publishers are looking for and what developers should know when looking for one.

_____

To learn more about the …

Lottie Bevan - "To merch or not to merch"

June 7th, 2019

1:13:30

Weather Factory's Lottie Bevan joins us to talk about merchandise for your indie game.  Lottie did a ton of research and found the perfect way to …

Save time and money on your marketing and biz dev as an indie dev

June 6th, 2019

1:18:40

Jay and Indie cover some tools and tricks to save you time and money as you run your studio.  


To learn more about the show or our online business …

Ed Dille - What Developers Should Know About Publishers

May 27th, 2019

1:28:50

We sit down with legendary game agent Ed Dille to discuss what developers need to know about publishers.  We talk about why developers should always …

Where and How to Sell Your Indie Game

May 25th, 2019

1:27:55

We break down the fundamentals of where you need to be selling your game and how you should go about doing it.  This episode is full of the …

Jason Della Rocca - Funding your game and studio

May 24th, 2019

1:26:38

Learn the do's and don'ts of funding at the project or company level.  We talk with Jason Della Rocca from Execution Labs.

https://twitter.com/jasondellarocca


To learn more about the show or our online business …

Lloyd Melnick - Why Indie Developers Should Be Creating Hyper Casual Games

May 24th, 2019

1:25:32

Lloyd Melnick joins us to discuss the short term and long term advantages of creating hypercasual mobile games.  

Twitter - twitter.com/lloydmelnick

Blog - www.lloydmelnick.com


To learn more about the show or our …

Mega Crit - Indie Success Story: Interview

May 24th, 2019

1:32:20

We sit down with Mega Crit to talk about how the studio came to be, the story behind building the game, their meteoric rise in popularity in China, …

What to do when you return from a conference

May 19th, 2019

1:07:30

So you went to GDC / PAX / Gamescom / Rezzed ...  now you're back from the show and you don't know what to do to keep the momentum going.  That's what we discuss in this episode.

To learn more about the show or our …

Vedran Klanac - What it takes to grow your indie game studio

May 18th, 2019

1:22:35

Vedran Klanac, CEO of veteran studio Ocean Media Games joins us to talk about what it takes to succeed long term in the game industry.


To learn more about the show or our online business matchmaking events for indie …

How to find a good publisher for your game

May 18th, 2019

1:14:49

Jay and Indie go through the steps developers need to take to identify and reach out to a publisher.  

To learn more about the show or our online business matchmaking events for indie developers visit:

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