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In Trust

58 EpisodesProduced by Spotlight Trust's Lisa Lambert and Rick KitagawaWebsite

A podcast about how to build the most valuable asset for leaders, organizations, and communities alike: TRUST. We interview leaders from all different walks to explore how trust has transformed their work and get their perspectives, practical advice, and lessons learned on how to earn, extend, stren… read more


How Trust Fuels Entrepreneurship and Innovation - Interview with Alex Waters - EP 36

What are some common stories about entrepreneurship and innovation that actually hinder these pioneering pursuits? Why is trust so integral in the development and growth of entrepreneurship and innovation?

We explored these questions and many more with Alex Waters, the Director of CONNECT ALL @ The Jacobs Center in San Diego, California. Alex works with low to moderate income and diverse founders helping them to build and scale businesses with honesty as the cornerstone of their ventures and leadership. He specializes in connecting startup founders with the resources needed to ensure their business ideas, confidence, and investments lead to results. Alex is also a coach in Seth Godin’s altMBA and Akimbo’s The Bootstrapper’s Workshop, as well as being a Diverse Community of Young Leaders Support Advocate with CodeBreakers.

In our conversation, Alex debunks a number of widespread myths about entrepreneurship and innovation and gets to the core of how trust fuels these trailblazing pursuits. He also gets into practical ways leaders, family, and friends can support innovators and entrepreneurs to achieve their goals, especially when they’re navigating their toughest challenges.

If you’re an innovator or entrepreneur or someone looking to encourage innovation and entrepreneurship, you’ll definitely want to give this episode of the In Trust podcast a listen!

Show Notes:

Sponsored by: Spotlight Trust

From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit:

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