Cover art for podcast In Trust

In Trust

58 EpisodesProduced by Spotlight Trust's Lisa Lambert and Rick KitagawaWebsite

A podcast about how to build the most valuable asset for leaders, organizations, and communities alike: TRUST. We interview leaders from all different walks to explore how trust has transformed their work and get their perspectives, practical advice, and lessons learned on how to earn, extend, stren… read more


How To Get People To Care - Interview with Margo Aaron - EP 48

It’s really (really) hard to get people to do things in their own best interest, so how do you get people to care?

This is a question Margo Aaron has been investigating and working to answer for years. A psychological researcher turned marketer, writer, speaker, and teacher, Margo has helped thousands of students learn to sell honestly, market ethically, and use words to inspire action. She’s the co-host of the popular YouTube show Hillary and Margo Yell at Websites (#HAMYAW), and her website That Seems Important was named one of the top 100 websites for solopreneurs. She’s also the teacher of The Copy Workshop, the newest offering from Akimbo that launches this fall.

In this episode of In Trust, we sat down with Margo and explored how you turn information no one cares about into something people care about.

If you’ve ever been in the role of trying to get someone to give a hoot about something, you’ll want to give this episode a listen.

PS - There are two instances of adult language in this one, so head's up! 

Show Notes:


In Trust is produced by: Spotlight Trust.  Learn more about building, earning, extending, and repairing trust and download all our free resources at You can also pick up our new book, The Future is Trust, at

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