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In Trust

58 EpisodesProduced by Spotlight Trust's Lisa Lambert and Rick KitagawaWebsite

A podcast about how to build the most valuable asset for leaders, organizations, and communities alike: TRUST. We interview leaders from all different walks to explore how trust has transformed their work and get their perspectives, practical advice, and lessons learned on how to earn, extend, stren… read more


Sonder and Sales - Interview with Jordan Benjamin - EP 43

Most of us underestimate the extent to which we’re all involved in selling.

It may not be the traditional view of selling, but we’re all in sales: we’re all in the business of persuading, convincing, and influencing others.

So how do you sell in a way that genuinely serves others while bringing out the best in yourself? How might you build trust in yourself as you navigate the nos on the way to the yeses? How can you build a high-performance sales culture that priorities humanity over quotas?

We explored these questions and more with Jordan Benjamin, founder of My Core OS, one of the top 15 global sales reps for Hubspot, and is an investor with the Denver Angels supporting Colorado-based startups. Jordan is also the host of the Peak Performance Selling podcast, where he interviews sales leaders about the strategies and tactics top performers use to not only sell effectively but to manage their life better too, building resilience, empathy, and success.

Whether you’re a seasoned sales leader or someone who finds sales cringey, you’ll want to give this episode a listen as it’s full of insights that put empathy and service at both the heart of sales and leadership.

Show Notes:

In Trust is produced by: Spotlight Trust.  Learn more about building, earning, extending, and repairing trust and download all our free resources at You can also pick up our new book, The Future is Trust, at

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