Cover art for podcast In Trust

In Trust

58 EpisodesProduced by Spotlight Trust's Lisa Lambert and Rick KitagawaWebsite

A podcast about how to build the most valuable asset for leaders, organizations, and communities alike: TRUST. We interview leaders from all different walks to explore how trust has transformed their work and get their perspectives, practical advice, and lessons learned on how to earn, extend, stren… read more


Creating the Context for Possibility - Interview with Paul Jun - EP 29

How do you build a meaningful brand that’s relevant and resonates with your customers when you’re swimming in an ocean of content? How can you leverage storytelling and community to build the trust needed to design the future with your team and your customers?

Hosts Lisa Lambert and Rick Kitagawa get the answers to these questions and more in this conversation with Paul Jun, an award-winning hybrid writer, strategist, photographer, author and community builder based in Brooklyn, NY. 

Paul works with mission-driven leaders and brands that believe in storytelling and design to build community, and he generously shared with us his behind-the-scenes perspective on how he thinks about brand building in addition to practical insights on harnessing the power of storytelling and community to build the trust needed to navigate transformation and make new things possible.

If you’re interested in building a brand and creating relationships with those you seek to serve that stand the test of time, then you won’t want to miss this episode of the In Trust podcast.

Show Notes:

Sponsored by: Spotlight Trust

From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit:

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