In Conversation

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number …

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number …

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number …

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number …

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number …

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number …

Struggling for content ideas? They fit into one of two types - simply by being aware of the types, you'll start generating new ideas easily.

These 3 (ish) minute podcasts are published every day and include 1 personal …

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number …

The best way to get people to read your content is to tailor it exactly around a problem or question that they have. 

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea …

Good personal branding is to produce high quality content. The most effective personal branding practice is to produce lots of high quality content consistently. Here's how to do that.

These 3 (ish) minute podcasts are …

The last of the three important types of content I mentioned yesterday is 'conversion' content. Here's 2 minute a guide to producing effective conversion content.

These 3 (ish) minute podcasts are published every day …

The second of the three important types of content I mentioned yesterday is 'consideration' content. Here's 2 minute a guide to producing effective consideration content.

These 3 (ish) minute podcasts are published …

The first of the three important types of content I mentioned yesterday is 'awareness' content. Here's 2 minute a guide to producing effective awareness content. 

These 3 (ish) minute podcasts are published every day …

Your personal brand should be practical - meaning it should get you clients. Here are 3 types of content you should be posting if you want to achieve …

Media brands are an incredible vehicle for your personal brand. Use them! 

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're …

The comments sections of your content can be gold, if you use them properly. 

These 3 (ish) minute podcasts are published every day and include 1 …

Here are 3 interesting methods you can use to build a powerful personal brand in 2021. 

These 3 (ish) minute podcasts are published every day and …

If you can do this, you'll always be in the conversation, regardless of what the economy, platforms or algorithms are doing.

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and …

What your personal brand to be magnetic? You need this. 

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt …

What actually is personal branding? Here's what I realised this year. 

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're …

This week's episodes will focus on my 2020 reflections and 2021 advice. Today's tip is around not feeling gross when building your brand.

These 3 (ish) minute podcasts are published every day and include 1 personal …

If you want to become a writer, one of the best things you can do is become a better thinker. Take time to think and reflect more.

These 3 (ish) minute podcasts are published every day and include 1 personal branding …

CTA's are important, and you shouldn't be afraid to use them. But don't forget, no CTA can be more powerful. 

These 3 (ish) minute podcasts are …

If you want to leave a lasting impression on your reader, use real examples to contextualise the advice you're giving in your content. It shows that you haven't copied it from a random blog...

These 3 (ish) minute …

The most important part of any piece of content is the headline. Hands down. 

People are not on LinkedIn for you specifically, they're on LinkedIn to educate themselves, get quick wins and do business. So you need to …

People are busy. People are lazy. So if you want them to read your content, make it simple. That doesn't necessarily mean shorter.

These 3 (ish) minute podcasts are published every day and include 1 personal branding …

If you want to write content that people actually read, cut your words ruthlessly. If it doesn't add meaning, it doesn't need to be there. This is especially true for 'filler words' (just, that, really)

These 3 (ish) …

Stop being afraid to take a stance. Polarising people is one of the best things you can do for your personal brand. 

These 3 (ish) minute podcasts …

Quality first. Then Quantity. Listen to find out why. 

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt …

The best content copywriting tip I can give is to write how you speak. No need to jazz it up or overcomplicate. 

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a …

Something that has helped me write better LinkedIn content for myself and my clients is writing a first draft of the post in a scheduler and coming …

Have you ever noticed that some people can post absolutely anything and people lap it up? They've earnt the ability to do that by providing …

What's the difference between hacking growth and earning it? And where should you draw the line? 

These 3 (ish) minute podcasts are published every …

One thing most people forget when building their personal brand is practicality. Most personal brands don't actually do anything for their people (weird sentence, I know). Define your object and make sure every …

Are you the analytical one, the practical one, the funny one, the empowering one? There's no right or wrong, but pick one and be consistent with it. 

These 3 (ish) minute podcasts are published every day and include 1 …

Persistence. Patience. Practicality. Those are the keys to a personal brand that actually has a return. 

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece …

Contextualise your advice by speaking from experience. If you're sharing actionable advice that helped you achieve a particular result, your audience …

Personal branding requires consistency. So create a framework for consistency. Set times, content targets and non-negotiables - but make them realistic. It needs to be something you can and will stick to. 

These 3 (ish) …

Guest blogging is one of the most effective ways to get your content in front of millions of people every month. 

These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for …

Personal branding can have a huge ROI, when done correctly. One of the mistakes you need to avoid though is trying to monetize your personal brand too early. 

These 3 (ish) minute podcasts are published every day and …

If you've ever questioned the return on building your personal brand, this episode is for you. Listen to an example of how Dave Gerhardt's personal brand is turning over 6 figures a year just from content.

These 3 (ish) …

You don't necessarily have to get caught up in fluffy values like everyone else. Sometimes it can be as simple as demonstrating you know your stuff...

These 3 (ish) minute podcasts are published every day and include 1 …

The 'Blue Ocean Strategy' is used in marketing a lot, but we seem to forget it when it comes to personal branding. It's all too easy to just be another executive on LinkedIn. Position yourself as unique and watch what …

Your LinkedIn profile probably includes a lot of information that is completely irrelevant to what you do now. Or perhaps it's relevant but overcomplicated. 

Remember you're competing for attention here, so make your …

All good profiles need to do 3 things: 1. Address who you help with your product or service (your target audience); 2. Address what you help them achieve; 3. Show some credibility from 3rd party sources (social proof).

Most personal brands flop for this one reason:

They haven't actually done anything yet... Career-wise, they haven't built a successful business, …

The important thing not to forget about personal branding:

Remember that it doesn't have to be all bells and whistles. Find your style and stick to it. 

These 3 (ish) minute podcasts are published every day and …

Most people have got personal branding completely wrong... 

In the first of season 2's daily tips, I chat for a couple on minutes about what personal branding for CEO's is actually about - and it's not what most people …

In Episode 31 I welcome marketing coach and founder of CBW Marketing, Charlie Bonnefond-White. 

Charlie helps entrepreneurs and coaches market themselves with a personal approach, having used his approach to generate …

In Episode 30 I welcome Best-selling author and Founder of the Mindstate Group, William Leach. 

Will is an award-winning behavioral insights & messaging expert. His company Mindstate Group helps businesses …

Steve started Weatherology in 1987 as a 21-year-old while serving as a morning meteorologist at KARE 11 in Minneapolis.

He developed a passion for …

As CEO of The Youth Group, Jack Parsons has worked tirelessly for the past 4 years to empower, inspire, and connect young people to opportunities. 

But it's not just young people Jack inspires. His underdog success …

In episode 27 I chat with Dan Knowlton, Co-Founder of Knowlton, the #2 marketing agency in the UK. 

Dan and his brother + Co-Founder Lloyd are responsible for some of the most entertaining adverts you'll see, including …

We need to talk about money.

As entrepreneurs, we often work extremely hard to earn our money, but then don't treat it right once we have it. 

Yet our relationship with money is key to actually earning what we're worth, …

In episode 25, I speak with Scott Aaron, an internationally acclaimed and award-winning online marketer, best-selling author, top podcaster and speaker. 

He's also the founder of LinkedIn Lead Generation and go-to …

Jono Poon turns entrepreneurs into inspirational leaders, whilst showing them how to demonstrate their leadership and expertise through digital marketing. 

In other words, he helps you become more respected and known in …

In episode 23 of In Conversation I chat with James Mulvany, Founder and CEO of Radio.co, Podcast.co, and Matchmaker.fm, which he dubs 'the Tinder of …

This conversation brings you the thoughts of Robin Goldsbro. 

I left a conversation with Robin last week both captivated and inspired, knowing I had …

In this episode, I chat with Evan Knox, speaker and founder of Caffeine Marketing. 

Evan is a certified story brand guide and has helped over 100 business leaders build their brands, consistently bringing positive …

In episode 20, I chatted with Mitchel White, Founder and Managing Director of Reward, Manchester's 30 under 30 and Amazon Best Selling Author. 

Reward is a sustainable branding and marketing agency responsible for …

This episode was edited by Ashley Simcock. Check Ash out on LinkedIn here: https://www.linkedin.com/in/ashley-simcock/

This week brings you an In Conversation first - an episode without a guest.

Whilst this goes against …

Tom is the Co-founder of what has been described as the 'best digital agency hands-down', Elevate Digital. They're an award-winning digital agency on a mission to help purpose-driven brands create more sales from their …

George is the Founder and CEO of The Sole Supplier. Set up in 2013, The Sole Supplier has quickly become Europe's leading destination for casual …

Episode 16 brings you my conversation with Andrew Heathcote, CEO and Founder of Origins of Motion.

Origins help CEO's, executive coaches and brands harness the power of video content and it's safe to say their work is …

This conversation brings you the thoughts of Joel Lalgee.

Joel head-hunts some of the top talent in the US and has one of the most powerful personal …

Joe Gannon is a Co-founder and digital marketing executive, specializing in content marketing. 

He bridges human psychology and the principles of …

This week I spoke to Co-founder of Boundless Media and Author of 'We're All Marketers', Nico De Bruyn.

Nico has been the most demanded guest I've had for the podcast, and after speaking him I'm not surprised. The …

5 years ago Luke felt empty, had no purpose and just wanted to make a difference in the world but didn’t know where to start.

Through personal development, entrepreneurship and connecting with amazing people he now …

Jake has built the World’s first Gen Z owned & operated marketing agency.

Trendsetter's media are a team of young creatives changing the way brands market to Gen Z.

Having pioneered the movement, Jake has built …

Founder and Sales Director of Bespoke Brand Developers, Joe recently pulled in £22,000 for one of his clients from a £500 ad spend. 

How? Well, …

I strongly believe that every business owner in the world has something to learn from Jack McGovern.

Bold statement I know. But justified.

Jack …

This week I spoke to Jordan Ogren about his experience pioneering the 'Stop the Vanilla' podcast, how he read 51 books last year (yes, 51.) and the …

In this episode, I had the pleasure of nerding out about marketing, LinkedIn and all things entrepreneurship with Jeff Van Kampen.

Jeff started his first business - a clothing brand - at university, where he picked up …

This week, I had the pleasure of talking to Jason Vana, Marketing Director and Founder of Reach 36.

In terms of power, Jason has one of the …

David and I caught up recently to discuss business lessons we've learnt from football, how to take risks effectively and the keys to effective personal branding.

If you could combine any two skills to make the ideal content creator in 2019, you'd probably pick:

1. Copywriting prowess 📝

2. Video know-how 🎥

…

Last week I was In Conversation with Mano Guiragossian, chatting about all things marketing and LinkedIn. 

In 20 minutes we chatted about ⏱️: 

 - How to actually be a marketer 

 - How to land deals with small businesses …

Episode 2 of my [not a] podcast In Conversation features the Bullshit Detective Dave Brown.   

The first time I spoke to Dave he had an incredible …