In Camera Podcast

In the modern era of legal practice, the influx of fake leads poses a significant challenge. As law firms navigate this digital landscape, …

Business automation tools are revolutionizing the way law firms operate, offering a blend of efficiency and innovation. As the legal sector grapples …

Navigating the maze of software options can feel overwhelming, especially when you're trying to find the perfect fit for your law firm. But don't worry, we've got you covered!

In this week's episode, Grace and Liel get …

Twitter's radical rebrand to "X" has left us wondering about the implications for the social media landscape. Alongside this, the rise of AI in the legal field is creating new opportunities for lawyers to enhance their …

In this week’s episode, Anna Dean Kamins, a big name at The Lake Law Firm and an expert in mass torts, is joining Grace and Liel to discuss key takeaways from this year’s American Association of Justice Convention. She …

In this week's episode, Grace and Liel dive into the explosive launch of Threads and its implications for Meta, causing quite a disruption in the Twitterverse. It seems Twitter has been hemorrhaging users and …

Welcome to "In Camera Podcast" with your hosts, Grace and Liel! In this captivating episode, they kick things off by unraveling the latest scandal …

Get ready for an electrifying episode as Grace and Liel plunge headfirst into the thrilling world of Google Marketing Live 2023! Brace yourself as they uncover the jaw-dropping announcements made by Google concerning …

In this week's episode, Grace and Liel fearlessly dissect the 2023 Wordstream Google Ads Benchmarks for the Search network. Brace yourselves for a …

In this week's episode, Grace and Liel unravel the case of the revamped Bard and Google's AI bot, presenting their first impressions and conducting a courtroom showdown with the formidable ChatGPT. They dig deep into …

Grace and Liel reunite after what feels like a century, and they have some juicy updates to spill!

Liel is excited to share the launch of his new …

In this week's episode, Grace and Liel dissect the recent Florida Tort Reform bill. They delve into how this will impact law firms in Florida and the murky waters of insurance savings that supposedly "benefit everyone," …

In this week's episode, Grace and Liel are throwing a party, and the theme is AI. They'll be discussing social media and the Google dilemma on how to …

As TikTok’s future in the U.S. is up in the air due to potential bans, the platform is still making big marketing moves by entering the search ads market and challenging Google and Microsoft. Is it time to get down with …

This week's episode is a legal blockbuster packed with exciting updates and insights from Grace and Liel. First, they examine the evolution of remote …

Move over, Kardashians, the race between Microsoft and Google for AI dominance is the new reality TV drama! With The New Bing showing impressive performance improvements compared to ChatGPT, it's like watching the …

In this week’s episode, we continue debating what ChtatGPT can and can't do for your law firm. Grace and Liel revisit one of the hottest topics during the National Trial Lawyers Summit in Miami and share updates on the …

In this week’s episode, Grace and Liel do a reality check on the benefits and shortcomings of ChatGPT, from how it can improve your process and …

In the four-year anniversary of In Camera Podcast, we’re kicking off the new year by looking at the digital marketing panorama and all the exciting opportunities to innovate.

In this week’s episode, Grace and Liel …

When you focus on building a strong work culture, you can become a high-performance legal team. That’s what Benjamin Sachs argues in his new book …

As 2022 quickly comes to an end, many small businesses are still attempting to recover from the economic disaster the COVID-19 pandemic left behind. Not all is bleak and hopeless for 2023, though. The IRS’s Employee …

“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. …

Amid the rising popularity of mass torts, Camp LeJeune’s Water Contamination Lawsuit has caught the attention of many law firms and, most recently, …

How do you speak directly to your target market? For Chris Dreyer, CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has …

There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 …

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, …

Kye Bachus has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. …

Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing …

Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty …

In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding …

In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and …

On this week's podcast, Grace and Liel discuss Google's continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm's best friends.

They …

The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week's discussion included a recap of some of the …

Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree …

Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of …

In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent …

Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year's event was held on May 24, 2022. And in this week's episode …

Mass Torts acquire their standing because they affect thousands of people. Despite this, the extent of public awareness for typical mass torts is depressingly low, owing to the fact that they do not attract significant …

According to reports, a new Google privacy tool will allow users to follow brands they like and opt out of sensitive ad categories. The name of the …

In this episode, we will discuss news and updates for digital platforms, namely Google Ads, Google My Business, and the social media platform that is making Netflix and every other streaming platform shake, TikTok.

Grace …

The number of Google My Business reviews you obtain is one of the many figures that matter in your legal practice, and you are keeping track of it …

As a lawyer, you must be able to alter and establish connections with people from all walks of life and economic backgrounds. In this week's episode, we'll discuss how to grow your relationship with highly educated …

Mass Torts Made Perfect (MTMP) is known for its terrific network opportunities among law firms, marketers, and other legal industry professionals, …

It has been two years since our live MTMP spring session at the Wynn in Las Vegas. But this past week, over one thousand lawyers, paralegals, marketers, and industry people met at the Wynn Hotel in Las Vegas to share …

For more than a decade, Rohit Bhargava has astounded audiences at NASA, Disney, Schwab, Microsoft, SXSW, and hundreds of other companies with his distinctive non-obvious keynote speeches. He's great at intertwining …

Mass Torts don’t always start with a bang. Often the road to becoming a mass tort is long and unclear, and in this week’s episode, we explore this journey by discussing two potential new mass torts that are getting …

Sometimes the most difficult thing to acknowledge is that you are not to blame, especially when it comes to Google Ads-related problems. In this …

The latest podcast examines how the war in Ukraine, the loosening of COVID-19 standards, and inflation will affect personal injury law firms …

There is no such thing as a one-size-fits-all solution for law firms when it comes to marketing. However, we've noticed that the one marketing …

This week's podcast has Grace and Liel discussing the American Association for Justice 2022 Winter Convention that concluded last week in Palm Springs. They talk about their experience on the exhibitor floor, but most …

In today's episode, we examine how Google is making its advertising services more appealing to both marketers and customers and why their platforms are succeeding despite a shift in market behavior with which companies …

The National Trial Lawyers Summit has been held every January for years. Then Covid came, and last year the event moved to the spring. The conference …

When you search in Google, you probably have noticed the search term suggestions it populates on the search results page, such as “people also …

This week's show revisits the CPAP mass lawsuit, how things are going, and the level of difficulty in generating leads and cases for it.

Another …

It's no secret that you've probably heard a lot more about the metaverse than you wanted. While you may still be in denial that one day there will be a cartoon version of yourself running around this virtual world, our …

It's 2022. For the first episode of our fourth season, we discuss hope, privacy, and the importance of top-of-the-funnel marketing for law firms.

We examine why desktop traffic is becoming increasingly more important and …

On our final episode of 2021, we make predictions for legal marketing in 2022, from the metaverse and its potential influence on law firm client experiences, as well as our thoughts on what's worth experimenting with …

IGrace and Liel meet at the CEO Lawyer Summit in last week's episode, a fairly new summit with a fresh take on legal conferencing. And in this week's conversation, we explore how we experienced our first time attending …

As we approach the end of 2022, we start wondering what changes and innovations are ahead of us, and this week our conversation explores announced and confirmed Google My Business updates. We mix that out with …

The year 2021 has witnessed the rise of new Mass Torts, the consolidation of existing ones, and a slow and silent fade of others (hmm, RoundUp). As …

It's Cyber Monday. We're officially in the last stretch of the year. And as you start planning for the next year, today is an excellent opportunity to get bargains on software that can power your law firm to reach the …

Wouldn't it be great if you could have an advantage in your marketing efforts over all your law firm competitors in the market? But what would be …

Many people want to be known as the greatest at anything, especially when it implies more and better clients. While many attorneys rely on accolades …

Fall is conference season for the legal industry, and this year it has been no exception. Conferences that have always had their events on the exact dates and places were back. Some new conferences emerged, like the …

At this point, you already know that third-party data is going away; as a matter of fact, it has already started to disappear. Privacy is at the center of the shift that search engines are implementing due to an …

Have you ever reached the end of your Facebook, Twitter, or Instagram timeline? You probably have never thought about it, but the answer is no; it’s …

Two events, one topic, over three hundred first-time attendees, hundreds of vendors, and a few Mass Torts stealing the show. Welcome to our recap episode of 2021 Fall Mass Tort Conferences.

Grace and Liel review two …

In this week's episode, we are joined by a former lawyer, now turned podcast master, and strategic relationship builder expert to discuss why law firms need to update their lead generation strategy.

John Corcoran joins …

Grace and Liel meet in Washington DC at the 2021 PILMMA Super Summit and, on the third day of the event, record a conversation sharing their thoughts on the event.

From the talks and presentations that made the most …

Contact IO is a conference held once a year in Denver, where marketers, call center operators, entrepreneurs, and technology leaders come together to …

Your law firm's success depends on the number of prospective clients you attract, and the journey of converting prospects into clients starts with …

You are probably are familiar with the saying "always be closing" but have you ever heard "always be hiring"? No? Well, get used to it, as it is the way forward if you want to stand a chance in winning the war on talent.

Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok …

How many times a day do you get spam calls on your personal or business line? The chances are that the answer to that question is more than one. The good news is that the FCC (Federal Communications Commission) has …

A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and …

As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not …

Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new …

Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have …

You are already listening to podcasts; that is why you are here reading this. But have you ever considered hosting your own? Creating your own podcast can be a terrific strategy to reach your next clients.

In this week’s …

While some mass torts emerge in an almost predictable fashion, some pop up unexpectedly and quickly climb through their ranks of most promising lawsuits. This week in our conversation, we look at two new nominees with …

Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of …

Paraquat, the weed-killing herbicide that has been linked with causing Parkinson’s disease, has been gaining more and more attention, particularly …

You constantly hear about people who fall victims to scams and fraud. Immediately your mind says, "Nah" that won't happen to me," then one day, you wake up and realize that all your life savings are banished. You think …

When your career starts studying classical music in Boston, and you end up running one of the nation's most successful property damage law firms, it …

By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads …

You heard it once, you heard it twice, you probably listen to it every day, you probably heard it again today: you need a coach. The truth is all business owner needs one and a law firm owner this applies to you. The …

Seeing the bigger picture is easier said than done; the bigger picture sees outside your organization. You think you have it all figured out, but what about the things you don’t know because you don’t have anyone to …

We are programmed to qualify people based on their experience, and that is a mistake. Instead, we should be qualifying their character. That is what …

One battle that Facebook has been unable to win is convincing users that their data tracking practices help businesses or users alike. It should come …

On the tenth anniversary of the Trial Lawyers Summit, The National Trial Lawyers' most sought after event, and one of the most popular conferences …

One of the best feelings is the one of seeing your Law Firm's logo for the first time, and you know that "that is the one." But like all things, your logo has an expiration date. The good news is that you don't have to …

You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else's post. But have you considered …

One of the main reasons law firms don't leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be.

In this week's conversation, we …

The world of mass torts is ever-changing, and while some torts can take years to develop, others can lose their momentum in the blink of an eye. In this week’s conversation, we review which mass torts have captured our …

If you are like most lawyers, the referrals you get from clients or people in your network are critical to your law firm’s growth strategy, maybe your primary source of new cases. But have you ever stopped to think if …

Most lawyers can agree that one of the most threatening emails ever to hit their inbox is announcing a new one (1) star review for their law firm. And while it is a horrible situation to be, now more than ever, there …

Being in a position of growing your team is always great news. But finding the right candidate for your organization, budget and needs can be far more complex than you ever imagine.

Grace explains why creating a job …

A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met …

You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, …

As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us …

This past week Texas experienced the consequences of what is being called a one-in-a hundred years winter storm. And in this week's conversation, we review what lessons we learned from the event and what opportunities …

If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in …

“Hello, hello? Can you hear me?” That's any caller’s worst nightmare, but unfortunately, it could be happening at your law firm every single day. And …

January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors' rise. And all along, law firm ads are in the midst of all of this. But …

What is a lawyer to do in an industry set in old ways? Follow or disrupt.

This week, we welcome Ali Katz from the New Law Business Model to discuss …

If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm's …

It's 2021, which means that it's time to deal with reality, and while 2020's shadow is still casting upon us. But it's a new year, and there are plenty of legal marketing opportunities to explore if you are up for a …

We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to …

As if there weren't enough new trends for law firms' businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that …

It seems that here at In Camera Podcast, we just can't get enough of talking about what the 2021 legal marketing scope will look like. And while some trends seem to be consistent and indisputable across different …

As we approach the 2021 countdown and eagerly look at leaving behind the unpredictability of 2020, we reflect on the legal trends that got accelerated for better or worse in 2020 and are here to stay.

Suppose you are one …

A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won't do anything for you if they're empty, without content, leading to losing lots of new …

At In Camera Podcast, fall is one of our favorite times of the year for one particular reason; it’s the time of the year when all legal marketing …

If you have been too busy keeping up to date with other news that is not related to legal marketing, don't worry; we've got you covered with our news and updates episode. From the paid search trends to bugs disrupting …

If there is one thing people will remember 2020 for, is its unpredictability, and the SEO trends of this year are no exception to that. From unexpected issues to dramatic core updates and an overall shift in Google’s …

There is not one day in the news cycle where new cyberattacks are not part of the top news stories. But to think that cyberattacks are only targeting the government or international organizations is far from reality. …

Ryan Klein from Market My Market joins us back for a conversation about taking a trip back to the dark places on your website where uninspiring content resided, and no visitor has ever set eyes.

In our conversation, we …

In this conversation, Grace shares her experience participating and exhibiting at the latest edition of Mass Torts Made Perfect Fall 2020. From the logistics to the technical issues, Grace shares her impressions of one …

When there is no shortage of software and artificial intelligence-powered solutions for your law firm to be smarter and more efficient, it is easy to …

It’s easy to fall for the idea that Public Relations is a luxurious marketing strategy that is meant only for TV attorneys and law firms at a national level. But the reality is that Public Relations is not only limited …

If you ask two personal injury lawyers in the same market what results they have seen from their marketing efforts year-to-date, you’ll probably get …

As we are approaching the last quarter of 2020, we look at what we can and should expect from legal conferences and events that traditionally have …

Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure …

Atty McDonald Worley joins us for a behind de scenes conversation on the most and least talked about Mass Torts in 2020 so far.

Don, shares what led his law firm to recently open a new office in Fort Lauderdale, what do …

Catastrophic injury cases are don’t present themselves every day. When they do, you know that this can be a career-changing opportunity for your law firm, but first, you have to navigate the complexities of your …

For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of local service ads for law firms, Google at …

Every year at the beginning of August, hundreds of thousands of riders gather in Sturgis, South Dakota, for a 10-day motorcycle rally. This year amid a pandemic Sturgis still took place, and like every other year, this …

The markets wait to see who and whether someone (Microsoft, Twitter?) will acquire TikTok's US operation, a video streaming social media app from the …

When COVID-19 first started, most law firms experienced a sharp decline in business levels, but after a few weeks, many were surprised to see that new cases were signed, and in some cases, there was an increase in …

Going from not knowing where your next case is coming from to becoming the biggest personal injury law firm in your market in under ten years is an impressive accomplishment. But what is even more remarkable is doing it …

or many law firms, having a cloud-based solution integrated on their operations was considered unnecessary; a distraction to the traditional way law …

While we continue to face the threatening presence of Covid-19, many law firms are starting to realize that WFH (working from home) will no longer be temporary. But is your law firm adequately protected to operate …

July is finally here (what happened to May?) and a new initiative that wants Facebook to stop spreading misinformation. Should your law firm be part …

In this week’s conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community. 

We discuss why the announcement of Neeva, an ad-free and …

In this week’s conversation, Grace shares a recent presentation that Persist Communications put together, along with other Mass Tort experts for MTMP Connect webinar series. Grace shares in-depth insights on how Mass …

t's not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why.

Moreover, Grace …

In this week's conversation, we explore the 10 Mass Torts you must know about in 2020.

Whether you are experienced in marketing and handling mass torts - or you are just getting started, this conversation will give you …

One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven …

In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing …

Creating a compelling and converting mass tort marketing strategy is only part of the equation. The journey that starts when a lead converts until it gets signed is long and complex, one that requires thorough planning …

If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike.

…

Donna Devita and Jenny Levine joined Grace and Liel for a conversation about building a brand through community outreach.

Donna and Jenny are both seasoned legal marketing professionals. When they decided to come …

Every year attorneys and legal marketers look forward to Mass Torts Made Perfect (MTMP). It's one of a kind event where both big industry players and novices get to share two and a half days of intense conferences and …

For this week's conversation, Grace and Liel welcome a tv legal marketing innovator and award-winning attorney, Michael Morse.

Mike, as he is widely known by anyone in Michigan who doesn't live under a rock, shares …

Remember a month ago when we suggested that you should wear your office clothes, including shoes now that you are working from home? Eh, did you …

What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at …

Jason Hennessey, from Hennessey Consulting, an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO …

Your law firm’s culture has never been so relevant as it is today; in a time where we all face uncertainty, and each one of us has to put themselves …

On our second episode on SEO, Nalini Prasad from Blu Shark Digital joins In Camera Podcast for a conversation on Local SEO. Nalini explains why you …

In these unsettling times, many law firms have to make adjustments they never had to deal with before, in order to keep the business running, like having their staff work remotely and their clients being unavailable to …

Liel and Grace are joined by LawRank SEO expert and co-founder Mariano Rodriguez for a conversation about legal on-site SEO.

Mariano tells the story …

In the first episode of our second season, Liel and Grace do a rundown of what you should expect from their upcoming conversations and why you should …

Grace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 …

… and in this firm, he gets thousands of attorney referrals from across the nation.

Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many …

This week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS.  Harlan explains, how he most recently was able to double in three months the caseload for …

In this week’s episode Grace and Liel invite over Brett Whitten for a conversation on online intake. Brett is an Account Manager at Ngage Live Chat, a leading live chat service that thousands of law firms across the …

In this week’s episode Grace and Liel have a conversation about telephone intake with Cisco Adler from Digital Rain, a legal digital marketing agency specializing in PPC. Cisco has listened to thousands of intake calls …

In this bonus episode, Grace and Liel do a rundown of the legal digital marketing workshop that took place at this year’s Trial Lawyers Summit in Miami Florida on Sunday, January 19th. 

Google My Business, Pay Per Click, …

In this week’s episode Grace and Liel introduce the second block of episodes of their 2020 Growth Tool Kit for law firms, dedicated to intake and …

In this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without …

In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal …

In the first episode of the In Camera Podcast, Grace and Liel introduce themselves and explain why they started this podcast and what you should …

Come on in, make yourself comfortable, because what you are about to hear is what others have been hiding from you. Welcome to In Camera Podcast, where we expose private legal marketing conversations.

I am Liel Levy, …