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In Camera Podcast

146 EpisodesProduced by In Camera PodcastWebsite

Weekly insider legal marketing tips that will help you grow your practice. Liel Levy from Nanato Media and Grace Montealegre from Persist / Gacovino, Lake & Associates, present actionable takeaways that solve law firm marketing and business problems, all while promoting a multicultural and inclusive… read more

146 Episodes | 2020 - 2023

O.K. Robot (Kind of)

January 23rd, 2023

36:35

In this week’s episode, Grace and Liel do a reality check on the benefits and shortcomings of ChatGPT, from how it can improve your process and …

Take the Bull by the Horns

January 9th, 2023

35:28

In the four-year anniversary of In Camera Podcast, we’re kicking off the new year by looking at the digital marketing panorama and all the exciting opportunities to innovate.

In this week’s episode, Grace and Liel …

All Rise

December 19th, 2022

39:09

When you focus on building a strong work culture, you can become a high-performance legal team. That’s what Benjamin Sachs argues in his new book …

Last Call: Full ERTC

December 5th, 2022

39:55

As 2022 quickly comes to an end, many small businesses are still attempting to recover from the economic disaster the COVID-19 pandemic left behind. Not all is bleak and hopeless for 2023, though. The IRS’s Employee …

Content is King

November 21st, 2022

41:00

“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. …

People Before Corporations

November 7th, 2022

49:24

Amid the rising popularity of mass torts, Camp LeJeune’s Water Contamination Lawsuit has caught the attention of many law firms and, most recently, …

Niching Up

October 24th, 2022

39:23

How do you speak directly to your target market? For Chris Dreyer, CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has …

The Future of Search

October 10th, 2022

35:03

There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 …

Setting the Right Tone

September 26th, 2022

40:43

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, …

Death to Wrongful Marketing

September 12th, 2022

42:21

Kye Bachus has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. …

Local Spam Ads

August 22nd, 2022

44:19

Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing …

Plug Out

August 8th, 2022

42:45

Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty …

Q2 Highs and Deep Lows

August 1st, 2022

30:53

In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding …

Stop it now!

July 26th, 2022

37:47

In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and …

Turn the Tables

July 18th, 2022

39:33

On this week's podcast, Grace and Liel discuss Google's continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm's best friends.

They …

At The Big Easy

July 5th, 2022

39:19

The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week's discussion included a recap of some of the …

Retreat And View

June 27th, 2022

42:02

Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree …

The Lawyer As CEO

June 20th, 2022

49:18

Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of …

Google Marketing Live 2022 x Law Firms Pt. 2

June 13th, 2022

35:57

In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent …

Google Marketing Live 2022 x Law Firms

June 7th, 2022

57:57

Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year's event was held on May 24, 2022. And in this week's episode …

Formula (to) Disaster

May 23rd, 2022

43:24

Mass Torts acquire their standing because they affect thousands of people. Despite this, the extent of public awareness for typical mass torts is depressingly low, owing to the fact that they do not attract significant …

My Ad Center

May 16th, 2022

43:01

According to reports, a new Google privacy tool will allow users to follow brands they like and opt out of sensitive ad categories. The name of the …

From ETA to RSA

May 9th, 2022

36:57

In this episode, we will discuss news and updates for digital platforms, namely Google Ads, Google My Business, and the social media platform that is making Netflix and every other streaming platform shake, TikTok.

Grace …

Rules and Regulations

May 2nd, 2022

42:09

The number of Google My Business reviews you obtain is one of the many figures that matter in your legal practice, and you are keeping track of it …

I Am a Big Deal

April 25th, 2022

31:36

As a lawyer, you must be able to alter and establish connections with people from all walks of life and economic backgrounds. In this week's episode, we'll discuss how to grow your relationship with highly educated …

MTMP 2022 - The Updates

April 18th, 2022

41:08

Mass Torts Made Perfect (MTMP) is known for its terrific network opportunities among law firms, marketers, and other legal industry professionals, …

Mass Torts Made Perfect Spring 2022 Pt. 1

April 11th, 2022

32:19

It has been two years since our live MTMP spring session at the Wynn in Las Vegas. But this past week, over one thousand lawyers, paralegals, marketers, and industry people met at the Wynn Hotel in Las Vegas to share …

Non-Obvious Thinking

April 4th, 2022

42:03

For more than a decade, Rohit Bhargava has astounded audiences at NASA, Disney, Schwab, Microsoft, SXSW, and hundreds of other companies with his distinctive non-obvious keynote speeches. He's great at intertwining …

Aerosol

March 28th, 2022

30:57

Mass Torts don’t always start with a bang. Often the road to becoming a mass tort is long and unclear, and in this week’s episode, we explore this journey by discussing two potential new mass torts that are getting …

It's not you, it's Google

March 14th, 2022

30:43

Sometimes the most difficult thing to acknowledge is that you are not to blame, especially when it comes to Google Ads-related problems. In this …

Inflation Blues

March 7th, 2022

37:21

The latest podcast examines how the war in Ukraine, the loosening of COVID-19 standards, and inflation will affect personal injury law firms …

(SEO) Its Alive!

February 28th, 2022

42:12

There is no such thing as a one-size-fits-all solution for law firms when it comes to marketing. However, we've noticed that the one marketing …

AAJ 2022 Winter Convention

February 21st, 2022

30:09

This week's podcast has Grace and Liel discussing the American Association for Justice 2022 Winter Convention that concluded last week in Palm Springs. They talk about their experience on the exhibitor floor, but most …

The Power of Self Target

February 14th, 2022

36:11

In today's episode, we examine how Google is making its advertising services more appealing to both marketers and customers and why their platforms are succeeding despite a shift in market behavior with which companies …

2022 National Trial Lawyers Summit

February 7th, 2022

45:28

The National Trial Lawyers Summit has been held every January for years. Then Covid came, and last year the event moved to the spring. The conference …

The New Rabbit Hole

January 31st, 2022

31:32

When you search in Google, you probably have noticed the search term suggestions it populates on the search results page, such as “people also …

Organic Tort

January 24th, 2022

34:19

This week's show revisits the CPAP mass lawsuit, how things are going, and the level of difficulty in generating leads and cases for it.

Another …

It's Real (Metaverse) Estate

January 17th, 2022

41:01

It's no secret that you've probably heard a lot more about the metaverse than you wanted. While you may still be in denial that one day there will be a cartoon version of yourself running around this virtual world, our …

DuckDuckDesktop

January 10th, 2022

37:09

It's 2022. For the first episode of our fourth season, we discuss hope, privacy, and the importance of top-of-the-funnel marketing for law firms.

We examine why desktop traffic is becoming increasingly more important and …

In Metaverse Podcast

December 27th, 2021

35:17

On our final episode of 2021, we make predictions for legal marketing in 2022, from the metaverse and its potential influence on law firm client experiences, as well as our thoughts on what's worth experimenting with …

The CEO Lawyer Summit

December 20th, 2021

46:11

IGrace and Liel meet at the CEO Lawyer Summit in last week's episode, a fairly new summit with a fresh take on legal conferencing. And in this week's conversation, we explore how we experienced our first time attending …

Google My Business of Law

December 13th, 2021

28:17

As we approach the end of 2022, we start wondering what changes and innovations are ahead of us, and this week our conversation explores announced and confirmed Google My Business updates. We mix that out with …

From the Lead Well

December 6th, 2021

43:32

The year 2021 has witnessed the rise of new Mass Torts, the consolidation of existing ones, and a slow and silent fade of others (hmm, RoundUp). As …

Cyber Monday Mode

November 29th, 2021

34:30

It's Cyber Monday. We're officially in the last stretch of the year. And as you start planning for the next year, today is an excellent opportunity to get bargains on software that can power your law firm to reach the …

Unfair Advantage

November 22nd, 2021

50:48

Wouldn't it be great if you could have an advantage in your marketing efforts over all your law firm competitors in the market? But what would be …

Get Yourself Known

November 15th, 2021

48:19

Many people want to be known as the greatest at anything, especially when it implies more and better clients. While many attorneys rely on accolades …

Lawyers With a Suitcase

November 8th, 2021

34:18

Fall is conference season for the legal industry, and this year it has been no exception. Conferences that have always had their events on the exact dates and places were back. Some new conferences emerged, like the …

No Soliciting

November 1st, 2021

36:49

At this point, you already know that third-party data is going away; as a matter of fact, it has already started to disappear. Privacy is at the center of the shift that search engines are implementing due to an …

Continuous Scroll

October 25th, 2021

35:09

Have you ever reached the end of your Facebook, Twitter, or Instagram timeline? You probably have never thought about it, but the answer is no; it’s …

I’ve Been Everywhere Mass Torts

October 18th, 2021

29:23

Two events, one topic, over three hundred first-time attendees, hundreds of vendors, and a few Mass Torts stealing the show. Welcome to our recap episode of 2021 Fall Mass Tort Conferences.

Grace and Liel review two …

Law Firm Antenna

October 11th, 2021

41:01

In this week's episode, we are joined by a former lawyer, now turned podcast master, and strategic relationship builder expert to discuss why law firms need to update their lead generation strategy.

John Corcoran joins …

PILMMA 2021

October 4th, 2021

29:08

Grace and Liel meet in Washington DC at the 2021 PILMMA Super Summit and, on the third day of the event, record a conversation sharing their thoughts on the event.

From the talks and presentations that made the most …

Opt-In

September 27th, 2021

36:34

Contact IO is a conference held once a year in Denver, where marketers, call center operators, entrepreneurs, and technology leaders come together to …

Stop Missing Calls

September 20th, 2021

48:28

Your law firm's success depends on the number of prospective clients you attract, and the journey of converting prospects into clients starts with …

Always Be Hiring

September 13th, 2021

42:05

You are probably are familiar with the saying "always be closing" but have you ever heard "always be hiring"? No? Well, get used to it, as it is the way forward if you want to stand a chance in winning the war on talent.

What Makes You Tik

September 7th, 2021

30:36

Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok …

STIR/SHAKEN

August 30th, 2021

32:12

How many times a day do you get spam calls on your personal or business line? The chances are that the answer to that question is more than one. The good news is that the FCC (Federal Communications Commission) has …

Tell it Like Disney

August 23rd, 2021

30:58

A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and …

New Limits

August 16th, 2021

30:20

As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not …

SEO <=> Social Media

August 9th, 2021

46:07

Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new …

Strike three… you are out!

August 3rd, 2021

38:38

Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have …

Steal My Show

July 26th, 2021

36:39

You are already listening to podcasts; that is why you are here reading this. But have you ever considered hosting your own? Creating your own podcast can be a terrific strategy to reach your next clients.

In this week’s …

CPAP & CoolSculpting

July 19th, 2021

43:56

While some mass torts emerge in an almost predictable fashion, some pop up unexpectedly and quickly climb through their ranks of most promising lawsuits. This week in our conversation, we look at two new nominees with …

Beyond Se Habla Español

July 13th, 2021

38:25

Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of …

Hot Maps

July 5th, 2021

36:25

Paraquat, the weed-killing herbicide that has been linked with causing Parkinson’s disease, has been gaining more and more attention, particularly …

Investor Hero

June 28th, 2021

55:13

You constantly hear about people who fall victims to scams and fraud. Immediately your mind says, "Nah" that won't happen to me," then one day, you wake up and realize that all your life savings are banished. You think …

The (Jerry Maguire) Moment

June 21st, 2021

45:16

When your career starts studying classical music in Boston, and you end up running one of the nation's most successful property damage law firms, it …

GML-Stream 2021

June 14th, 2021

43:38

By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads …

You Get Who You Hire

June 7th, 2021

1:01:23

You heard it once, you heard it twice, you probably listen to it every day, you probably heard it again today: you need a coach. The truth is all business owner needs one and a law firm owner this applies to you. The …

Blue Blue Ocean

May 31st, 2021

57:03

Seeing the bigger picture is easier said than done; the bigger picture sees outside your organization. You think you have it all figured out, but what about the things you don’t know because you don’t have anyone to …

The Art of Talent War

May 24th, 2021

54:54

We are programmed to qualify people based on their experience, and that is a mistake. Instead, we should be qualifying their character. That is what 

Fourteen Point Five

May 17th, 2021

27:12

One battle that Facebook has been unable to win is convincing users that their data tracking practices help businesses or users alike. It should come …

F*ck it, Mask Off

May 10th, 2021

38:04

On the tenth anniversary of the Trial Lawyers Summit, The National Trial Lawyers' most sought after event, and one of the most popular conferences …

Your Logo Must Past

May 3rd, 2021

31:39

One of the best feelings is the one of seeing your Law Firm's logo for the first time, and you know that "that is the one." But like all things, your logo has an expiration date. The good news is that you don't have to …

LinkedIn, Camera, Action!

April 26th, 2021

30:47

You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else's post. But have you considered …

Automate Automation

April 19th, 2021

46:55

One of the main reasons law firms don't leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be.

In this week's conversation, we …

Under the Radar - 2021 Q1 Mass Torts

April 12th, 2021

45:00

The world of mass torts is ever-changing, and while some torts can take years to develop, others can lose their momentum in the blink of an eye. In this week’s conversation, we review which mass torts have captured our …

The Key to the Door of Resistance

April 5th, 2021

50:37

If you are like most lawyers, the referrals you get from clients or people in your network are critical to your law firm’s growth strategy, maybe your primary source of new cases. But have you ever stopped to think if …

Flag the Review and Carry On

March 29th, 2021

35:50

Most lawyers can agree that one of the most threatening emails ever to hit their inbox is announcing a new one (1) star review for their law firm. And while it is a horrible situation to be, now more than ever, there …

Take a Chance Hire Me

March 22nd, 2021

49:14

Being in a position of growing your team is always great news. But finding the right candidate for your organization, budget and needs can be far more complex than you ever imagine.

Grace explains why creating a job …

LegalBots

March 15th, 2021

54:12

A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met …

Parler au Clubhouse

March 8th, 2021

39:09

You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, …

Hijackin' Content

March 1st, 2021

40:00

As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us …

Blackout

February 22nd, 2021

39:15

This past week Texas experienced the consequences of what is being called a one-in-a hundred years winter storm. And in this week's conversation, we review what lessons we learned from the event and what opportunities …

The Match +Type Game

February 15th, 2021

39:05

If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in …

Hanging on the VoIP

February 8th, 2021

29:39

“Hello, hello? Can you hear me?” That's any caller’s worst nightmare, but unfortunately, it could be happening at your law firm every single day. And …

The M Dilemma

February 1st, 2021

38:01

January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors' rise. And all along, law firm ads are in the midst of all of this. But …

Keep People Out of Court

January 25th, 2021

1:05:25

What is a lawyer to do in an industry set in old ways? Follow or disrupt.

This week, we welcome Ali Katz from the New Law Business Model to discuss …

Should My Ads Stay or Should They Go

January 18th, 2021

37:02

If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm's …

The SMITH

January 11th, 2021

32:02

It's 2021, which means that it's time to deal with reality, and while 2020's shadow is still casting upon us. But it's a new year, and there are plenty of legal marketing opportunities to explore if you are up for a …

Google Predicts

December 28th, 2020

43:38

We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to …

Under a Cyber Attack (Threat)

December 21st, 2020

36:29

As if there weren't enough new trends for law firms' businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that …

Just Can't Get Enough Legal Trends

December 14th, 2020

49:00

It seems that here at In Camera Podcast, we just can't get enough of talking about what the 2021 legal marketing scope will look like. And while some trends seem to be consistent and indisputable across different …

Wind of Adjustment

December 7th, 2020

38:02

As we approach the 2021 countdown and eagerly look at leaving behind the unpredictability of 2020, we reflect on the legal trends that got accelerated for better or worse in 2020 and are here to stay.

Suppose you are one …

To Post or Not to Post

November 30th, 2020

40:18

A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won't do anything for you if they're empty, without content, leading to losing lots of new …

(Back to the) Future Legal Marketing Trends

November 23rd, 2020

36:36

At In Camera Podcast, fall is one of our favorite times of the year for one particular reason; it’s the time of the year when all legal marketing …

Stealing People's GMB

November 16th, 2020

34:28

If you have been too busy keeping up to date with other news that is not related to legal marketing, don't worry; we've got you covered with our news and updates episode. From the paid search trends to bugs disrupting …

2020 SEO Lessons

November 9th, 2020

38:03

If there is one thing people will remember 2020 for, is its unpredictability, and the SEO trends of this year are no exception to that. From unexpected issues to dramatic core updates and an overall shift in Google’s …

IT Department

November 2nd, 2020

59:16

There is not one day in the news cycle where new cyberattacks are not part of the top news stories. But to think that cyberattacks are only targeting the government or international organizations is far from reality. …

Finite Content

October 26th, 2020

49:32

Ryan Klein from Market My Market joins us back for a conversation about taking a trip back to the dark places on your website where uninspiring content resided, and no visitor has ever set eyes.

In our conversation, we …

You Can Judge a Book by Its Cover

October 16th, 2020

36:52

In this conversation, Grace shares her experience participating and exhibiting at the latest edition of Mass Torts Made Perfect Fall 2020. From the logistics to the technical issues, Grace shares her impressions of one …

Vanity Numbers

October 12th, 2020

55:45

When there is no shortage of software and artificial intelligence-powered solutions for your law firm to be smarter and more efficient, it is easy to …

Into Public Relations

October 5th, 2020

30:58

It’s easy to fall for the idea that Public Relations is a luxurious marketing strategy that is meant only for TV attorneys and law firms at a national level. But the reality is that Public Relations is not only limited …

Search Speaks Volumes

September 28th, 2020

46:51

If you ask two personal injury lawyers in the same market what results they have seen from their marketing efforts year-to-date, you’ll probably get …

Zoom Networking

September 21st, 2020

42:39

As we are approaching the last quarter of 2020, we look at what we can and should expect from legal conferences and events that traditionally have …

Bad Decisions

September 14th, 2020

58:23

Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure …

When Mass Torts and Covid-19 Collide

September 7th, 2020

34:08

Atty McDonald Worley joins us for a behind de scenes conversation on the most and least talked about Mass Torts in 2020 so far.

Don, shares what led his law firm to recently open a new office in Fort Lauderdale, what do …

Life Care Master Plan

August 31st, 2020

44:40

Catastrophic injury cases are don’t present themselves every day. When they do, you know that this can be a career-changing opportunity for your law firm, but first, you have to navigate the complexities of your …

LSA and Confused

August 24th, 2020

45:40

For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of local service ads for law firms, Google at …

Mind of the Tiger

August 17th, 2020

1:01:07

Every year at the beginning of August, hundreds of thousands of riders gather in Sturgis, South Dakota, for a 10-day motorcycle rally. This year amid a pandemic Sturgis still took place, and like every other year, this …

TikTok. Who's there? Facebook.

August 10th, 2020

30:42

The markets wait to see who and whether someone (Microsoft, Twitter?) will acquire TikTok's US operation, a video streaming social media app from the …

Pandemic Traffic

August 3rd, 2020

57:34

When COVID-19 first started, most law firms experienced a sharp decline in business levels, but after a few weeks, many were surprised to see that new cases were signed, and in some cases, there was an increase in …

Fight Fire With Fire

July 29th, 2020

50:21

Going from not knowing where your next case is coming from to becoming the biggest personal injury law firm in your market in under ten years is an impressive accomplishment. But what is even more remarkable is doing it …

Take Me To The Clouds Above

July 20th, 2020

1:06:11

or many law firms, having a cloud-based solution integrated on their operations was considered unnecessary; a distraction to the traditional way law …

Dangerous Times

July 13th, 2020

45:11

While we continue to face the threatening presence of Covid-19, many law firms are starting to realize that WFH (working from home) will no longer be temporary. But is your law firm adequately protected to operate …

Powder Court Room

July 6th, 2020

42:57

July is finally here (what happened to May?) and a new initiative that wants Facebook to stop spreading misinformation. Should your law firm be part …

News From a New-ish Digital Era

June 28th, 2020

51:47

In this week’s conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community. 

We discuss why the announcement of Neeva, an ad-free and …

Mass Torts Nuts and Bolts

June 22nd, 2020

58:08

In this week’s conversation, Grace shares a recent presentation that Persist Communications put together, along with other Mass Tort experts for MTMP Connect webinar series. Grace shares in-depth insights on how Mass …

If You Give Me Ads Credit

June 15th, 2020

46:48

t's not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why.

Moreover, Grace …

Ten Mass Torts To Know

June 8th, 2020

1:07:06

In this week's conversation, we explore the 10 Mass Torts you must know about in 2020.

Whether you are experienced in marketing and handling mass torts - or you are just getting started, this conversation will give you …

Weakest Back-Link

June 1st, 2020

53:49

One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven …

Automatic

May 25th, 2020

57:55

In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing …

No Sleep Till Retainer

May 18th, 2020

57:56

Creating a compelling and converting mass tort marketing strategy is only part of the equation. The journey that starts when a lead converts until it gets signed is long and complex, one that requires thorough planning …

Riders On The Google Storm

May 11th, 2020

42:14

If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike.

Count On My Law Firm

May 4th, 2020

45:20

Donna Devita and Jenny Levine joined Grace and Liel for a conversation about building a brand through community outreach.

Donna and Jenny are both seasoned legal marketing professionals. When they decided to come …

Lawyers, Mass Torts and Money

April 27th, 2020

50:39

Every year attorneys and legal marketers look forward to Mass Torts Made Perfect (MTMP). It's one of a kind event where both big industry players and novices get to share two and a half days of intense conferences and …

Television Man

April 20th, 2020

1:00:29

For this week's conversation, Grace and Liel welcome a tv legal marketing innovator and award-winning attorney, Michael Morse.

Mike, as he is widely known by anyone in Michigan who doesn't live under a rock, shares …

Work From Home Pt. 2

April 13th, 2020

48:22

Remember a month ago when we suggested that you should wear your office clothes, including shoes now that you are working from home? Eh, did you …

Write Your Own FAQs

April 6th, 2020

1:08:14

What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at …

Link Up

March 30th, 2020

1:04:00

Jason Hennessey, from Hennessey Consulting, an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO …

Thank CEO for the Culture

March 23rd, 2020

1:03:35

Your law firm’s culture has never been so relevant as it is today; in a time where we all face uncertainty, and each one of us has to put themselves …

Fairly Local

March 19th, 2020

1:12:24

On our second episode on SEO, Nalini Prasad from Blu Shark Digital joins In Camera Podcast for a conversation on Local SEO. Nalini explains why you …

Work From Home

March 16th, 2020

1:00:43

In these unsettling times, many law firms have to make adjustments they never had to deal with before, in order to keep the business running, like having their staff work remotely and their clients being unavailable to …

Thinking Of U-sers

March 9th, 2020

1:16:42

Liel and Grace are joined by LawRank SEO expert and co-founder Mariano Rodriguez for a conversation about legal on-site SEO.

Mariano tells the story …

Index

March 2nd, 2020

34:41

In the first episode of our second season, Liel and Grace do a rundown of what you should expect from their upcoming conversations and why you should …

A Law Firm’s Reputation

February 24th, 2020

58:19

Grace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 …

McDonald Worley Has a Firm

February 17th, 2020

44:51

… and in this firm, he gets thousands of attorney referrals from across the nation.

Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many …

Eat (the whole) Steak

February 10th, 2020

51:31

This week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS.  Harlan explains, how he most recently was able to double in three months the caseload for …

T.U.I. (Texting Using the Internet)

February 3rd, 2020

43:39

In this week’s episode Grace and Liel invite over Brett Whitten for a conversation on online intake. Brett is an Account Manager at Ngage Live Chat, a leading live chat service that thousands of law firms across the …

Hello, Is It a Law Firm You're Looking For?

January 26th, 2020

53:02

In this week’s episode Grace and Liel have a conversation about telephone intake with Cisco Adler from Digital Rain, a legal digital marketing agency specializing in PPC. Cisco has listened to thousands of intake calls …

NTL 2020 Digital Marketing Conversation

January 22nd, 2020

33:51

In this bonus episode, Grace and Liel do a rundown of the legal digital marketing workshop that took place at this year’s Trial Lawyers Summit in Miami Florida on Sunday, January 19th. 

Google My Business, Pay Per Click, …

I Just Called to Say You Need Me

January 20th, 2020

59:06

In this week’s episode Grace and Liel introduce the second block of episodes of their 2020 Growth Tool Kit for law firms, dedicated to intake and …

Marketing Don't Cost a Thing

January 14th, 2020

1:02:55

In this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without …

Digital Killed the Radio Star

January 14th, 2020

1:05:28

In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal …

Take Me to the SERP Top

January 10th, 2020

1:05:22

In the first episode of the In Camera Podcast, Grace and Liel introduce themselves and explain why they started this podcast and what you should …

Welcome to In Camera Podcast

January 9th, 2020

3:43

Come on in, make yourself comfortable, because what you are about to hear is what others have been hiding from you. Welcome to In Camera Podcast, where we expose private legal marketing conversations.

I am Liel Levy, …

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