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Impact Makers

100 EpisodesProduced by Jennifer McClureWebsite

The Impact Makers Podcast with Jennifer McClure is a weekly podcast for people who are interested in making a positive difference in the world not only through their work, but also through how they choose to live their lives.


093: How AI Is Changing the Game for Thought Leaders and Content Creators With Laurie Ruettimann and Jennifer McClure

Join me and my BFF, Laurie Ruettimann, as we discuss the topic of how generative AI tools can aid in content creation. We share our personal experiences with these tools and how they are saving us precious time and adding immense value to our work. Listen in as we unpack the different user types of AI: creators who leverage it for automation and editors who utilize AI to refine existing work.

Next, Laurie and I explore the potential of AI in personal and professional communication. We discuss the use of generative AI tools for writing emails, newsletters, and even crafting professional messages. Discover how the right prompts can yield better results and the ways we can communicate effectively with AI. Don't miss out on the insights we offer on how to get the best results from your AI tool!

In the latter part of our conversation, we focus on the power of AI in enhancing our creativity and decision-making processes. We talk about how these tools suggest ideas we may not have thought of, and how they can be used without interfering with the creative process. Finally, we share our vision for the future of generative AI tools and how they will continue to shape our lives. Tune in to get a sneak peek into the future of AI in content creation and editing!

Show Highlights:

  • Jennifer's exploration of idea development and content fine-tuning using ChatGPT.
  • Laurie's application of ChatGPT for email content refinement and editing.
  • Laurie's perspective on the two distinctive user categories of generative AI tools.
  • The benefits of employing AI as a content editor or copywriter.
  • The utilization of AI tools for idea generation and brainstorming.
  • Understanding the learning and retention process of ChatGPT, and the reality of training it to emulate a writer's unique voice.
  • Our comparative analysis of ChatGPT and Google Bard - which one is superior?
  • The importance of avoiding over-complicated prompts when working with AI tools.
  • Our views on the balance between human creativity and AI assistance.

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People & Resources Mentioned In This Episode:

Laurie Ruettimann - website, LinkedIn, Instagram

Punk Rock HR / Corporate Drinker podcast


Google Bard

Vadim Liberman

Impact Makers podcast episode 036:  The Random Show — Conversations with My BFF Laurie Ruettimann 

Betting on You: How to Put Yourself First and (Finally) Take Control of Your Career by Laurie Ruettimann 

Connect with Jennifer:

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Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.

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