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Impact Makers

100 EpisodesProduced by Jennifer McClureWebsite

The Impact Makers Podcast with Jennifer McClure is a weekly podcast for people who are interested in making a positive difference in the world not only through their work, but also through how they choose to live their lives.


075: Is It Still Possible to Build Your Personal Brand Using Social Media in 2023?

Social media has become one of the major culprits of overwhelm for many of us. What used to be a great platform for connection, building personal relationships, and building your brand has now sucked a chunk of time out of us. And it has led us down this path where communication is made less civil, and sometimes, even hurtful. 

Today, let’s walk down the social media memory lane to see how these platforms have evolved over the years. As you seek to continue to build your brand or grow your career this 2023, we’re diving into what’s working and what’s not working with these different social media and online platforms, in our next few episodes. 

There are ways you can use social media for good to grow your career or your business. At the end of the day, we have to be intentional and strategic about how we spend our time consuming, creating, and sharing content – to attract and engage the RIGHT people, who want and need to hear what we have to say. 

Show Highlights:

  • The evolution of LinkedIn and how it’s helping business people until now
  • Twitter then and now
  • How Facebook has become a ghost town now
  • The popularity of Instagram today
  • Should leaders be active on social media?
  • Using social media to build meaningful relationships

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at  Let them know I sent you.

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