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Impact Makers

100 EpisodesProduced by Jennifer McClureWebsite

The Impact Makers Podcast with Jennifer McClure is a weekly podcast for people who are interested in making a positive difference in the world not only through their work, but also through how they choose to live their lives.


076: Optimize Your LinkedIn Profile to Build Your Personal Brand and Grow Your Career

Although social media has changed and evolved over the last couple of decades, it’s still a valuable place to be –  to learn from, connect with others, establish your credibility, build your personal brand or business brand, and grow your career. 

While there are tons of places we can hang out online these days, many of which offer limited value for our work pursuits, there’s no doubt that LinkedIn – the “professional” social network that’s been around since 2002 – is still a place where you need to be visible online. It is worth the investment of your time, especially if you’re looking to grow your career and your business as well as attract opportunities.

LinkedIn is pretty straightforward. Simply create a profile, connect with people, post and share your content, etc. However, you may not be getting the most out of it as you would if you were to create an intentional strategy for using LinkedIn. 

There are multiple ways that you can optimize your LinkedIn profile to build your personal brand and grow your career. By doing so, you can use LinkedIn to build your credibility as a thought leader and your reputation as a business leader that others want to work with or do business with. Finally, you can readily access a vast network of people and resources that you can utilize (for free) for your personal and professional development. In this episode, I’m going to share some of my favorite tips and strategies for creating a LinkedIn profile that stands out, works for you, and increases your opportunities!

Show Highlights:

  • Why a LinkedIn profile is valuable
  • What makes a great LinkedIn profile?
  • 8 profile photo best practices
  • How to maximize your background photo
  • Tips for an effective LinkedIn profile headline
  • Tips in writing your About section
  • 10 profile summary tips

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People & Resources Mentioned In This episode:

10 Tips for Taking a Professional LinkedIn Profile Photo
How to make your LinkedIn Recruiter profile stand out
New Research Study Breaks Down “The Perfect Profile Photo”
Julie Turney LinkedIn profile (great headline and summary)
Episode 044 - Get Out of Your Head and Just Get Things Done With Julie Turney
Josh Bersin LinkedIn profile (great headline)
Amber Naslund LinkedIn profile (great summary)
Impact Makers episode 050 - Balancing a Strong Personal Brand With a High Profile Corporate Career With Amber Naslund 
Impact Makers episode 025 - 6 Ways to Share Your Personal Brand with the World 
Impact Makers Episode 024 - Taking Your Personal Brand to the Next Level with Jennifer McClure 
Impact Makers Episode 023 - Your Personal Brand with Jennifer McClure 
Personal Brand Workbook

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.


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