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Impact Makers

100 EpisodesProduced by Jennifer McClureWebsite

The Impact Makers Podcast with Jennifer McClure is a weekly podcast for people who are interested in making a positive difference in the world not only through their work, but also through how they choose to live their lives.


077: Discovering Your Why: How Clarifying Your Vision Can Transform Your Organization and Create a Bigger Impact

Leadership is not just about the title or how many people you have under you. Many great leaders are fueled by their WHY. And so, it’s important, as leaders, to discover our WHY to ensure effective leadership. I’m excited to share a conversation with you today with someone who really understands what it means for leaders to create an impact at work and in life!  

Sonya Shelton is the Founder of Executive Leadership Consulting. She’s passionate about partnering with leaders and high achievers to create a clear vision, so they can build work environments where employees are fulfilled and completely committed to the organization’s success. 

Having been an executive, as well as an international speaker and consultant, Sonya knows how to tap into lesser-known, hidden practices that drive true leadership. She has captured many of her leadership tips and success stories in her bestselling book “You’re an Executive, But Are You a Leader?”   

Sonya believes that people with passion make any company better – in every way, and her WHY is to contribute to the success of leaders in order to create a bigger impact. Today, she shares a ton of great insights as well as some practical action steps we can take as leaders to craft a compelling vision, and successfully lead our teams and organizations in the future. 

Show Highlights:

  • What makes the difference between an executive and a leader?

  • Defining success at your company: The importance of clarifying your Vision

  • How do organizations create a strong vision for the future during these times of fast-paced change?

  • How discovering your WHY contributes to effective leadership.

  • Practical steps you can take to discover your true WHY. 

  • How strategy and culture work together to create success for a company.

  • What are the reasons for the increase in employees experiencing stress and burnout at work?

  • Red Thread Leadership: The “5 P” formula to grow as fast as your ambition

  • How organizations can create a strong Vision in an ever-changing world, where the future is unknown.

  • What leaders can do to create the biggest impact right now?

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Impact Makers is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Sonya Shelton / Executive Leadership website

Sonya Shelton on Twitter

Executive Leadership Consulting on Instagram

Sonya Shelton on LinkedIn

Executive Leadership Consulting on YouTube

You're an Executive But Are You a Leader?: The Executive’s Simple Guide to Creating, Communicating and Achieving the Vision by Sonya Shelton

The WHY Institute

Impact Makers podcast episode 049: Discovering the Hidden Forces That Drive You to Do Your Best Work With Todd Henry

Simon Sinek

Special Gift -> “How To Create Your Winning Dream Team” Masterclass

Connect with Jennifer:

Send her a message:

On LinkedIn:

On Twitter

On Instagram:

On Facebook


Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.

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