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Impact Makers

100 EpisodesProduced by Jennifer McClureWebsite

The Impact Makers Podcast with Jennifer McClure is a weekly podcast for people who are interested in making a positive difference in the world not only through their work, but also through how they choose to live their lives.


042: Developing a Strong Personal Brand That Enables You to Lead From Where You Are

Sometimes, I have the honor of being a guest on other podcasts or webinars, where I’m typically asked to share about one or more of the topics that I’m passionate about, including leadership, speaking, and personal branding. And today, I’m sharing one of those recent conversations with you.

Shortly after the world changed for us all as a result of a global pandemic, my friend,  Erich Kurschat - who is the owner of Harmony Insights LLC, as well as the founder of an inclusive mastermind community called HRHotSeat - started scheduling half hour conversations over the lunch hour with people in his network to be intentional about connecting, and also to stay inspired in order to do his best work.

Back in June of 2020, I joined Erich for one of these lunch date conversations, where we chatted about the importance of personal branding for leaders at all levels, why introverts do not get a pass when it comes to personal branding, and how you can grow and develop your personal brand without having to be a speaker, a blogger, or an online influencer.

I asked Erich if I could share the conversation with you, and he graciously agreed. So I hope that you enjoy it, and get a few takeaways from it that you can apply to your career. And if you do, I’d love for you to share those with me on your favorite social media platform, using the hashtag #ImpactMakersPodcast.


Topics Discussed In This Episode:​​

  • The importance of having a personal brand and being known for something / your expertise / doing great work.
  • The need to embrace your position as a leader - regardless of your position in an organization.
  • Why introverts do not get a pass when it comes to networking and Personal Branding.
  • Why you shouldn’t get hung up on the term “Personal branding”. Yes, it’s marketing, but truly it’s about becoming known, so you can be discovered for opportunities.
  • Growth and impact comes from challenging yourself and doing hard things
  • Does personal branding extend outside of your professional life?
  • Ways to develop and build a strong Personal Brand beyond becoming a speaker or having your own blog.
  • How my journey to become a professional speaker began with teaching what I knew – even if it wasn’t something that I was passionate about.


People & Resources Mentioned in this episode:

HRHotSeat Mastermind Community

Harmony Insights

Harmony Insights Lunch Dates

Erich Kurschat LinkedIn

Steve Browne

HR On Purpose !! Developing Deliberate People Passion - by Steve Browne

HR Rising !! From Ownership to Leadership - by Steve Browne

Kary Oberbrunner

Impact Makers Podcast Episode 9 — Prison to Plan to Payoff: Becoming an Entrepreneur with Kary Oberbrunner

Storybrand – Clarify Your Message

Donald Miller



Connect with Jennifer:

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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at 


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