Cover art for podcast Ignite Alabama - Sparking Innovation & Entrepreneurship in Alabama

Ignite Alabama - Sparking Innovation & Entrepreneurship in Alabama

22 EpisodesProduced by Sheree Martin - Media Producer & EducatorWebsite

A podcast to equip and empower entrepreneurs and solopreneurs to start and grow a 21st-century business.


Book-it Legal: A Marketplace for Lawyers and Law Students

Episode 21 of the Ignite Alabama podcast features Sheree Martin's conversation with Jack White, CEO and founder of Book-it Legal, an innovative startup in the legal space. Book-it Legal is a marketplace startup that helps law firms hire law students to do legal research, legal writing and other related work.

Jack is a lawyer who spent a few years practicing transactional law with a “big” law firm in Birmingham before starting Book-it Legal, LLC in 2016.

Book-it Legal got its first boost through the Alabama Launchpad program when it won $50,000 in funding to push the new company from idea to minimum viable product. Most recently, Book-it Legal was one of 10 startups (out of 100 applicants) selected to make up the first cohort of the Velocity Accelerator Program through the Innovation Depot. The first edition Velocity Accelerator ended in April and I believe applications are still open for the second cohort.

Jack’s plans for Book-it Legal, LLC for summer of 2017 are to grow and scale the enterprise. At the time of our conversation in late April, law students from 5 schools were available for projects and lawyers from 11 states had signed up.

The biggest piece of advice Jack offers to new entrepreneurs is to find a local entrepreneurial community and get involved. Jack started by attending meetups of Birmingham Startup Drinks, a meetup group in Birmingham facilitated by Tony Sommerville. Find it on The first meetup Jack attended happened to be the first pitch night for Birmingham Startup Drinks. That evening, Jack met lawyers on the board of Innovation Depot, along with Tony, who introduced him to Nate, who runs the Velocity Accelerator program for Innovation Depot.

Books and Resources

The Lean Startup is the book any aspiring entrepreneur should start with.  The book Jack wishes he’d read earlier in his startup journey: The Hard Thing About Hard Things. Jack also recommends White Tears, a recent work of fiction.

Jack recommends that entrepreneurs who want to start a marketplace type of business check out Share Tribe Academy.

Full Show Notes at 


Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Ignite Alabama - Sparking Innovation & Entrepreneurship in Alabama


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens