Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them.From CurtCo Media.​

On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.