The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach.

Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses.

In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 

Episodes releasing every Wednesday. Distributed by iHeartMedia.