Defenders of Business Value

The Defenders of Business Value Podcast combines over 30 years of business valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

Recent

March 27, 2024

EP 119: How to Sell when the Business Owner is the #1 Sales Person

One of the primary reasons businesses don't sell is that the business owner is the person with all of the sales relationships. Most buyers have to reduce the value or offer a risk-mitigated structure to get comfortable with …

March 20, 2024

EP 118: Improvement Tips to Help Make Your Business More Saleable in 2024

I regularly get asked about how best to prepare a company for sale. The first challenge is time. Most business owners understate how long it takes to get out. The second is what this episode is about - what little things can…

Feb. 28, 2024

EP 117: Planning Your Sale in 2024

Exiting a business is a pivotal moment filled with complex emotional and financial decisions. This podcast episode dives into a structured 5-step plan to ensure a successful and fulfilling exit. We explore the significance o…

Feb. 21, 2024

EP 116: Evaluating Company-Specific Risk: Telescopic Observation

The "Telescopic Observation" provides an insightful overview of a strategic framework designed to enhance the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis by offering a more structured approach to examining …

Feb. 14, 2024

EP 115: Business Valuation Multiples Update

In this fresh episode, we explore the Q4 2023 DealStats Value Index, providing a detailed analysis of current business valuation trends. Notably, we've spotted a significant shift: EBITDA multiples are moving towards a norma…

Feb. 7, 2024

EP 114: Does your Business Valuation Help or Hurt Your Chances Selling Your Business?

In my 30-year journey through the world of deal-making, I’ve had the pleasure of conducting thousands of business valuations and working alongside some of the most talented appraisers across the United States. In this podcas…

Jan. 24, 2024

EP 113: Tools of the Trade: CIMs

In this episode, we join Ed Mysogland as he explores the crucial aspects of Confidential Information Memorandums (CIMs) in the context of M&A transactions. Ed illuminates their essential role in the smooth execution of busin…

Jan. 17, 2024

EP 112: Seeing a Business's Future with Adam Hoeksema

In this episode, Ed Mysogland welcomed Adam Hoeksema, a seasoned professional in the field of financial modeling and business projections. Adam shared his journey from an accounting background to becoming an entrepreneurial …

Jan. 10, 2024

EP 111: BizSaleByOwner: The Future of Self Directed Business Sales

I wanted to introduce you to the platform. BizSaleByOwner’s sole purpose is to serve small business buyers and sellers who deserve and are demanding more...More transparency, flexibility, choice, and more control. BizSaleBy…

Jan. 3, 2024

Episode 110: Trusts as part of an Exit Strategy with Bruce Mack

Discover the secrets of trust and asset protection for business owners in this episode. Join expert Bruce Mack as he delves into tax planning and strategies business owners. Learn how forming a trust can shield your business…

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About the Host

Ed Mysogland

For the last 31 years, Ed has dedicated his career to serving small business owners. He is the managing partner of one of the Midwest's largest and most successful business brokerages, having completed over 2,200 deals. He is a certified business appraiser specializing in market pricing for maximum value as well as designated in equipment appraisal. Finally, he is a Certified Exit Planning Advisor and Certified Value Builder to aid in presale exit services.