How to Drive Profit with Purpose

Susan Lindner is the CEO and Founder of Emerging Media, an award-winning innovation communications consultancy that helps corporate innovators and entrepreneurial leaders get the resources, runway, and recognition they deserve. 

Susan is also a seasoned anthropologist who has traveled the world and worked in more than 60 countries. She's a hilarious comedian, an unbelievably engaging keynote speaker, and an inspiring workshop leader.  

What’s your organizational story and why is it so important to have one? Storytelling is a powerful way of communicating with your audience, and the way you share your story and the build up towards its purpose can pave the most effective way to share information that can be easily understood and retained. Without a story, a company will be hard set in leaving a lasting impact with their audience, partners, and other stakeholders.

But what exactly makes a story so powerful and how do you tell one that resonates with people? How can stories, with its colorful language and heart-tugging tones, elicit such a strong response that it can drive businesses to reach margins beyond their expectations?

In this episode of Drive Profit with Purpose, Fran Biderman-Gross talks to Susan Lindner of Emerging Media about the importance and value of a story, what makes a great story, how to inject purpose into brand stories, and how to utilize storytelling in order to build a brand and direct organizational objectives and drive profits. Stay tuned.