How to Drive Profit with Purpose

As CEO and Founder of PrimeGenesis, George revolutionizes how leaders and teams approach transitions to accelerate their progress and empower organizations to achieve their highest potential. 

George has over 20 years of experience working as a high-level executive in sales, marketing, and general management at companies all around the world, including Unilever, Procter & Gamble, Coca-Cola, and J.D. Power. Through his countless books and articles on leadership, marketing, and growth alike, he has codified all of his exclusive insights in engaging writing, and now he’s sharing his secrets to scaling on ‘Drive Profit with Purpose.’

Many businesses struggle to grow beyond a particular threshold, with four out of five failing due to lack of cash to support their ambitions. As companies reach new heights in size, leaders must carefully balance the trade-offs between growth and profitability, with their corporate purpose at the forefront of their every decision. 

With a track record of exponential success, George Bradt shares his secrets of organizational growth during points of inflection. He delves into how to tap into your brand’s purpose to create a structured plan that lifts, unifies, and empowers new teams. By planning for the future, leaders can successfully deliver on their mission, develop purpose-driven cultures, and scale their organizations to new heights. 

In this episode of Drive Profit with Purpose, Fran-Biderman Gross and George Bradt examine the intersection between inflection and intention, discover the power of a future-forward mindset, and explore how to unlock unparalleled business growth. Stay tuned.