Cover art for podcast How to Drive Profit with Purpose

How to Drive Profit with Purpose

60 EpisodesProduced by Fran Biderman-GrossWebsite

This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.


How to Get in Touch with Your Purpose in an Uncertain Economy

Fran Biderman-Gross is the CEO of Advantages, an award-winning, New York-based branding and marketing agency. They’ve worked with small and large companies from the new Terminal One of JFK Airport to Jay Z, and even a few NFL football teams. She’s also the co-author of the book How to Lead a Values-based Professional Services Firm: 3 Keys to Unlock Purpose and Profit.

Fran has 20+ years of marketing experience and she is dedicated to sharing her intimate journey of brand discovery which helped unlock her potential and resulted in the success of her company.

In this episode…

We all have an idea of what purpose is. It’s what keeps you going and what helps you determine which decisions to make that can help you reach your goals. But purpose in business can be a little trickier to determine and the roadmap towards it isn’t the easiest thing to navigate. So how can you unlock your business’ purpose and infuse it in your brand? How can it help you drive profit and how do you ensure that it remains the same despite economic and financial challenges?

Fran Biderman-Gross, CEO of Advantages, has created a simple and repeatable process that can help businesses redefine what drives them and how to adapt it to different economic conditions to grow and sustain their business.

In this episode of Drive Profit with Purpose, Fran Biderman-Gross gets interviewed on her own show by John Corcoran of Rise25 where she unpacks the essence and process of redefining purpose, how businesses should approach purpose evaluation, the importance of staying true to your purpose despite struggles, and why now is the best time to uncover the purpose behind your brand. Stay tuned.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to How to Drive Profit with Purpose


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens