This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.
In this last episode of our Best of Season 3, Venture Capitalist Phil Nadel explains the importance of truly understanding the market and then listening to your customers after you've launched your product or service. This is a critical lesson in Purpose— if you're not solving a problem in the way that people need it solved, you're not creating impact. Brand expert, Nancy McDonnell builds on Phil's point by sharing how we build customer loyalty through emotional connections, and the importance of constantly measuring results to ensure that you're not only staying on track but building the momentum that drives profit.
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