Cover art for podcast How to Drive Profit with Purpose

How to Drive Profit with Purpose

60 EpisodesProduced by Fran Biderman-GrossWebsite

This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.


Unlock Your Marketing ROI

Thank you for joining me on another solocast episode! Today I am here to talk all about the Unlock/Infuse process. Whether your business is in the start up stage, the brand stage, or  the re brand stage, there is something here for everyone to take away from. 

So, what does it mean to take a marketing hypothesis and unlock it? 

  • When you marry your business values with your customer insights and stakeholder interviews, you will start to understand what you customers stand for 
  • Marketing can either drive brand equity and authority, or it leads into the funnel
  • Understanding what your business goals are will dictate which we’re focusing on and what we’re testing for
  • It’s important that we attract the right people into the funnel; the goal is to attract and repel at the same time 
  • Once we have determined the type of ideal client and the right product that serves your client, we can test the messaging that will attract them to you 
  • This process can take between 4 - 6 months
  • This is the phase where we go from investment to return on investment 
  • Now, you can start to move the needle and begin to predict ROI 
  • Marketing is a long game, so make sure that you have the appreciation, patience and understanding to get there. If you are disciplined and dedicated enough, you will get there
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