Cover art for podcast How to Drive Profit with Purpose

How to Drive Profit with Purpose

60 EpisodesProduced by Fran Biderman-GrossWebsite

This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.


The Anatomy of Purpose

Welcome to my very first solo cast episode! On this episode of How to Drive Profit with Purpose, I provide an overview of the anatomy of purpose from my perspective: what it is, why we need it and how we can use it to benefit our organizations. Purpose is the foundation upon which I have built and continue to build my life’s work. It is essential to achieve personal and professional success, and in this episode, I touch upon how you can use it to generate success in your own organization. 

Key takeaways from this episode: 

  • North Star- Your purpose statement should be your permanent North Star
  • Purpose is comprised of 3 key components
    • Your WHY - you cause, your purpose, your belief 
    • Your Contribution -  the rallying cry that you are committed to daily
    • The Impact - your vision; the dream you had that started it all
  • Live your Purpose-You need to be able to clearly diagnose and describe these components as they relate to your organization, and then you MUST infuse them into everything that you do  
  • Measure Purpose- Find ways to unconventionally measure purpose in a quantifiable way
  • Purpose Wins- It’s simple; it’s just not easy in the beginning
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