How to Drive Profit with Purpose

Welcome to my very first solo cast episode! On this episode of How to Drive Profit with Purpose, I provide an overview of the anatomy of purpose from my perspective: what it is, why we need it and how we can use it to benefit our organizations. Purpose is the foundation upon which I have built and continue to build my life’s work. It is essential to achieve personal and professional success, and in this episode, I touch upon how you can use it to generate success in your own organization. 

Key takeaways from this episode: 

• North Star- Your purpose statement should be your permanent North Star
• Purpose is comprised of 3 key components: 
• • Your WHY - you cause, your purpose, your belief 
  • Your Contribution -  the rallying cry that you are committed to daily
  • The Impact - your vision; the dream you had that started it all
• Live your Purpose-You need to be able to clearly diagnose and describe these components as they relate to your organization, and then you MUST infuse them into everything that you do  
• Measure Purpose- Find ways to unconventionally measure purpose in a quantifiable way
• Purpose Wins- It’s simple; it’s just not easy in the beginning