This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.
Welcome back to a brand new episode of How to Drive Profit with Purpose. Today, I am unpacking the “catalyst conversation”, a point every agency should start from when embarking on a new project. It helps you to understand a client’s business objectives and where growth will stem from. When you begin here, you are setting every person involved up for success.
Here are the key takeaways from the episode:
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