This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.
Fran BidermanGross is the CEO of Advantages, a global purpose-oriented branding and marketing agency and co-author of How to Lead a Values-Based Professional Services Firm.
She has worked with companies as far-reaching as the new Terminal 1 at JFK Airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
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