How to Drive Profit with Purpose

It costs 5x more to acquire a new customer than it does to retain an existing one. Yet the concept of "Loyalty” has become overly commercialized, and it is costing companies their customers. According to reports, the average rate of customer retention is below 20% in nearly every industry.

As companies place their efforts on outmaneuvering each other through deals and promotions, they fail to emotionally connect with consumers. In this episode, we’ll redefine the term brand loyalty to explore how brands can achieve it at scale, in a growing sea of sameness.

Nancie Mcdonnell Ruder has more than 25 years of marketing experience. She began her career at the Leo Burnett Company and in 2002, went on to establish her own company, Noetic Consultants.

The word “noetic” is related to one’s intellect and thinking. Nancie chose this name for the company because it reflects her team’s commitment to helping clients strategically think through their challenges so that, together, they can take the actions necessary to get to the best possible outcomes

Noetic’s clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie also serves as an adjunct professor at Georgetown University, and is the creator of the Noetic Art & Science Assessment™.