How to Draw a Startup

8 EpisodesProduced by Mark Grambau

A miniseries that explores why illustration blossomed in the tech industry, how illustrated brands are crafted, and where illustrators fit in creative teams.

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Introducing How to Draw a Startup

December 18th, 2018


Look around you. Technology is everywhere, and chances are, that technology …

Step 1: Get in the door

December 20th, 2018


A decade ago, the tech landscape looked a lot different. For our inaugural episode, we explore how one young startup's decision to put illustration …

Step 2: Trust the process

January 3rd, 2019


Illustration isn’t child’s play, witchcraft, or snake oil. It’s the product of practical, proven processes. And alliteration.

Show notesToday’s …

Step 3: Design, seal, deliver

January 17th, 2019


There’s a big difference between a “style” and a “system.” One is fragile, the other is flexible. One is pretty, the other is proven. This week, we …

Step 4: Humanize, don't ostracize

February 1st, 2019


When humanizing technology means illustrating humans (or even human-like characters), opportunities and risks abound. A tone-deaf approach could …

Step 5: Stand out

February 14th, 2019


Is the boom of illustration in tech all quantity, no variety? This week: the roots and risks of visual monoculture. Why do trends catch on and how do …

Step 6: Sweat the small stuff

February 28th, 2019


Do you remember when you first discovered design? The balance of form and function? This week, hear how four young creatives—and the tech industry—came to embrace design and illustration.

Step 7: Stay Nimble

March 22nd, 2019


Change is nature, it’s inevitable. When it comes your way, do you resist or adapt? In our final chapter, we explore technology’s effects on …

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