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74 EpisodesProduced by Business InsiderWebsite

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.More information at www.businessinsider.com/household-name

36:31

27: Harley-Davidson Rides to Live

Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together.

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