We wanted to show there was another way to build and lead businesses.So Hospitality Mavericks was born.We wanted to gather together the world’s Mavericks who do things differently from the norm. They are leaders from all walks of life who have shown and proven that there is a better way forward with… read more
Award-winning PR and media expert Sangeeta Waldron is the founder of Serendipity PR and the author of The PR Knowledge Book and Corporate Social Responsibility is Not Public Relations. She is often invited to events both nationally and globally, where she speaks about the media, Corporate Social Responsibility (CSR) and diversity in business.
In this fascinating discussion, we explore what it takes for businesses to fully embody their corporate social responsibility. Tune in to this interview to find out more about the pioneering businesses, combatting greenwashing, the drive for more diversity and inclusion, learning from our next generation of savvy consumers, and what tipping point we’re in right now.
Links:
‘Corporate Social Responsibility is Not Public Relations’ by Sangeeta Waldron: https://www.amazon.co.uk/Corporate-Social-Responsibility-Public-Relations/dp/1911671421/
The UN 17 Goals: https://sdgs.un.org/goals
Superdrug’s Social Responsibility Report 2021: https://www.superdrug.com/medias/custom-content/projects/2021/e05-DGFS/Doing%20Good%20Feels%20Super%20-%20Superdrug%20Report%202021.pdf
Hiut Jeans: https://hiutdenim.co.uk/
Twitter: https://twitter.com/SangeetaWaldron
LinkedIn: https://www.linkedin.com/in/sangeetawaldron/
Serendipity PR: https://serendipitypr.co.uk/
#50 Time for a system change with Zoey Henderson: https://hospitality-mavericks.captivate.fm/episode/50-its-time-for-a-system-change-with-zoey-henderson
Connect with the podcast:
Join the Hospitality Mavericks newsletter: https://rb.gy/5rqyeq
More episodes for you to check out here
Together with our partner Bizimply we are conducting a survey to understand how leaders in the industry are transforming their organisations to deliver the experience both employees and customers are demanding. Fill in the survey here:
https://hospitalitymavericks.typeform.com/to/t0vQz39b
A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at www.bizimply.com or email them directly at advice@bizimply.com.
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