Cover art for podcast Honest Ecommerce

Honest Ecommerce

377 EpisodesProduced by Shopify Expert Chase ClymerWebsite

Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

24:52

151 | Taking Naps and Marketing Campaigns to the Next Level | with Joaquin Arce

Bearaby’s Chief Growth Officer, Joaquin Arce has charted rapid expansion and impact for the award-winning weighted blanket brand in three years time. 

Joaquin optimizes all components of the business that generate revenue working cross-functionally with sales, marketing, affiliate, SEO, and beyond to expedite key growth initiatives. 

From the early days of the start-up’s initial brand ideation, to the first sale of Bearaby’s (now fan-favorite) Cotton Napper, Joaquin has worked cross-functionally to achieve success on the digital front resulting in an engaged and organic community of thousands. 

Joaquin participated in the double degree program Bachelor of Science in Accounting and Economics at Universidad del Pacifico in Peru. 

Committed to advancing Latinx business leadership, in 2020 he took part in The Stanford Latino Entrepreneurship Initiative, a research and education collaboration between Stanford University and the Latino Business Action Network. 

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:20] The idea of Bearaby
  • [04:09] The similarities between founders
  • [05:02] Bearaby’s go-to-market strategy
  • [06:55] Considering traditional retail partnerships
  • [08:13] The site also benefits from the partnership
  • [09:08] Other benefits that you might not consider
  • [10:06] Mistakes Joaquin wants you to avoid
  • [11:03] CTA without discount codes
  • [11:50] Bearaby’s podcast placements
  • [13:20] Podcasts are lacking in metrics
  • [14:21] Sponsor: Electric Eye electriceye.io
  • [14:41] Sponsor: Mesa apps.shopify.com/mesa
  • [15:26] Sponsor: Rewind rewind.io/honest
  • [16:52] Sponsor: Gorgias gorgias.grsm.io/honest
  • [17:25] Sponsor: Klaviyo klaviyo.com/honest
  • [18:12] The Black Friday/Mindfulness campaign
  • [21:13] Bearaby’s napping culture
  • [22:31] The April Fool’s/Hedgehog campaign

Resources:

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