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Honest Ecommerce

377 EpisodesProduced by Shopify Expert Chase ClymerWebsite

Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

38:52

160 | The Difficulties of Marketing Vice Products | with Charles McElroy

Charles McElroy is founder of Goldleaf, a science-forward printing company specializing in guided notebooks and elegant prints for cannabis patients, growers, and enthusiasts. 

Based in Cincinnati, Ohio, Goldleaf sells to 5 continents and custom designs for like-minded organizations around the world. 

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:12] Quick background for Gold Leaf
  • [01:53] Where the idea of Gold Leaf came from
  • [05:49] Working to gain experience
  • [07:52] Novel ideas vs niches
  • [10:51] Marketing vice products
  • [12:44] The challenges and benefits of SEO
  • [14:30] Sponsor: Electric Eye electriceye.io
  • [14:50] Sponsor: Mesa apps.shopify.com/mesa
  • [15:34] Sponsor: Gorgias gorgias.grsm.io/honest
  • [17:00] Sponsor: Rewind rewind.io/honest
  • [17:33] Sponsor: Klaviyo klaviyo.com/honest
  • [18:20] SEO capabilities of Shopify
  • [19:20] The iterative process of SEO
  • [19:47] On-page and off-page SEO
  • [23:41] The Shopify link structure
  • [24:56] Goldleaf’s tech stack
  • [27:51] Native vs third-party integrations
  • [28:57] Customizing Shopify notifications
  • [29:06] Integrating orders from multiple sources
  • [31:27] Go where your customers are
  • [34:08] The difficulty of being shadow banned
  • [36:30] The Farm Bill actually made the industry worse
  • [37:51] Where to find Goldleaf

Resources:

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