Hitting The Mark

21 EpisodesProduced by Fabian GeyrhalterWebsite

Conversations with founders and investors about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.

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Till Janczukowicz, Founder & CEO, IDAGIO

September 13th, 2019


Music to me is, and has always been existential. From when I was a little boy growing up with a concertmaster – in many of the world's most famous orchestras – as my dad, in Vienna, and constantly visiting his …

Clement Kwan, Co-Founder, Beboe

August 30th, 2019


If you look at a cannabis product by Beboe you would not think of weed, rather of art, design and fashion. This was derived through great brand …

Charles Antis, Founder & CEO, Antis Roofing & Waterproofing

August 16th, 2019


If you think of a roofing company, you think of small businesses that have a hard time staying in business. Lots of competition in a tough service environment with high employee turnover rates and low customer …

Stephen Sokoler, Founder & CEO, Journey Meditation

August 2nd, 2019


It is not an easy task to stand out amongst the many mindfulness apps – from Headspace to Calm (which is valued at $1 billion) – while creating a …

Mike Cessario, Co-Founder & CEO, Liquid Death

July 19th, 2019


When I heard about a water brand called Liquid Death that comes in tallboys, reminiscent of beer cans, that behaves like a death metal band, that boosts insane (and insanely great) copy and imagery, and on top of it is …

Michael Lastoria, Co-Founder, &pizza

July 5th, 2019


I first learned about Michael Lastoria when his brand, &Pizza, has been named one of the world’s 50 Most Innovative Companies the second time in …

Devon Townsend, Co-Founder, Cameo

June 21st, 2019


I chat with 28-year old Devon Townsend, who quit Microsoft, became a viral Vine comedy star and yet he ended up creating Cameo, a platform that lets …

Sam Mazzeo, Co-Founder, Wilkmazz

June 7th, 2019


I sit down with my lawyer (indeed!), who has not been my lawyer before I invited him onto my show. I came across their site, wilkmazz.com, after hearing Sam speak in an interview and it took me only a few split seconds …

Chris Kerr, Chief Investment Officer, New Crop Capital

May 24th, 2019


Fabian sits down with Chris Kerr, the Chief Investment Officer at New Crop Capital, who has nearly 30 years of leadership experience with startups and venture capital investing. He has spent the last decade focused on …

Ben Kneppers, Co-Founder, Bureo

May 10th, 2019


Fabian talks with a founder who is doing his part in keeping the ocean clean, and he's doing it through his brand that is selling skateboards, sunglasses, surfboard fins, and Jenga games. Ben Kneppers is a co-founder of …

Mark Wallace, Co-Founder, Parlor Skis

April 26th, 2019


Fabian talks with Mark Wallace for whom skiing has always been the driving force in his life. It took him from Saddleback to Park City and then all over the world as he lived the dream as a semi-pro ski racer. Mark …

Frank Demmler, Angel Investor

April 12th, 2019


In this episode, we talk with Frank Demmler, who can take credit for 500 companies, some 10,000 jobs, and $1 billion of investment capital. For over 30 years he has been an investor, advisor, and educator in …

Raissa & Joyce de Haas, Co-Founders, Double Dutch

March 29th, 2019


Talking with the de Haas twin sisters about their brand of premium mixers: How they managed to build a beloved brand at a young age (all while finishing their masters degrees and having started careers in finance).

We …

Colin Szopa, Founder, Plankk Studio

March 15th, 2019


In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their …

Eddie Geller, Founder, Tinybeans

March 2nd, 2019


In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering …

Mark Thomann, Founder, Dormitus Brands

February 17th, 2019


Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures …

Maxwell Cohen, Founder, Peel Away Labs

January 9th, 2019


Maxwell created his company while in college as a requirement from his parents. Fast forward and he appeared on Shark Tank and flopped.

Today Maxwell …

Chris Do, Founder, The Futur

November 28th, 2018


I made a promise to myself to never feature a client - or former client - of mine on the show, but I am good with sprinkling in an entrepreneur now and then who I also call my friend. Today is such a moment and I am …

Matt Jamie, Founder, Bourbon Barrel Foods

November 12th, 2018


Today you are in for a treat. A mouthwatering treat that sadly will remain a verbal-only treat to you and me as we will spend this episode with an …

Dr. Ginger Price, Founder, Dr. Ginger's

October 26th, 2018


Founders creating physical products, even more so if they are consumable, and even more so if they have to show provable results, sure are …

Raaja Nemani, Co-Founder, Rogue Brands

October 15th, 2018


Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark.

Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands).

Previously, …

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