Hit the Bottle
From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.S… read more
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SupportEp 27 - Wine Media in the Wine Biz
On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon's Guide to Cheap Wine, and excellent freelance writer. The two discuss wine media – how it’s changed from the 'good old days', and how it continues to change moving into the future.
The two also chat about how the wine biz has changed in 'modern' times, and how it's perceived by new generations. This is definitely an episode you don’t want to miss!
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