Cover art for podcast Hit the Bottle

Hit the Bottle

17 EpisodesProduced by Michael WangbicklerWebsite

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.S… read more

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Ep 16 - Beverage Industry Compliance Tips and Tricks

September 10th, 2020

30:18

One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for …

Ep 15 - Blogging and Digital Communication in the Wine Biz

September 4th, 2020

1:07:58

Welcome, Hit the Bottle listeners, I'm your host, Michael Wangbickler. When you have an opportunity to spend an hour with one of your respected peers, it's a refreshing experience. It makes you remember why you do what …

Ep 14 - Leadership and Mentorship in the Wine Biz

August 27th, 2020

32:47

Welcome back Hit the Bottle with your host, Michael Wangbickler.

They say, “You should never meet your heroes.” The people that you admire may …

Ep 13 - PR vs. Marketing

August 20th, 2020

33:42

Welcome back to Hit the Bottle. Your host, Michael Wangbickler, has been managing public relations programs for more than 25 years. During that time, …

Ep 12 - Building Positive Emotional Experiences

August 13th, 2020

28:24

As mentioned in our last episode, we have about ten episodes we recorded late last year that we are rolling out over the next two months. The …

Ep 11 - Breaking Down Barriers in the Wine Biz

August 6th, 2020

39:22

Hit the Bottle is back! It’s been several months since we last published any episodes, and in that time the world changed. Fires in Australia, a global pandemic, and the tragic killing of George Floyd, leading to a …

Ep 10 - Wonderful Websites

November 25th, 2019

50:37

If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. …

Ep 09 - Brand Building

November 13th, 2019

47:51

Branding is one of the most important aspects of any business, large or small, B2C or B2B. A compelling brand strategy gives you a major edge in …

Ep 08 - Shipping, DTC, and 3-Tier

October 28th, 2019

39:42

Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states and DC allow direct shipments from …

Ep 07 - Event Know-How

October 20th, 2019

58:15

According to Bizzabo, an event software company, 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. There is no denying …

Ep 06 - Finding Balance

October 15th, 2019

50:26

A note about today’s episode… every mistake is a learning opportunity. Boy, did we learn a lot this episode. I may host this podcast, but I’m no audio engineer. Imagine my surprise when I went to edit the final and most …

Ep 05 - Data Redux

September 29th, 2019

1:02:20

Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, …

Ep 04 - Digital Marketing Basics

September 22nd, 2019

52:48

We’re living in the digital age. We have powerful computers in our pockets, and zettabytes of traffic move through the internet. We now have more …

Ep 03 - DTC and other TLAs

September 15th, 2019

47:29

According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 …

Ep 02 - eCommerce is Commerce

September 8th, 2019

52:51

In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail sales across the country. They did this by giving people want they want… a convenient way to shop, personalized service, and fast …

Ep 01 - Oh Data My Data

September 1st, 2019

57:35

The sheer quantity of big data available to us marketers can feel overwhelming. The term drinking from a firehouse comes to mind. But without solid …

Episode 0

August 6th, 2019

3:05

Wondering what Hit the Bottle is all about? Here's a little teaser intro to whet your appetite. Episode 1 drops on September 1, 2019.

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