Cover art for podcast Hit the Bottle

Hit the Bottle

28 EpisodesProduced by Michael WangbicklerWebsite

From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.S… read more

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Ep 27 - Wine Media in the Wine Biz

July 23rd, 2021


On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon's Guide to Cheap Wine, and excellent freelance writer. The two discuss wine …

Ep 26 - Cheers to Vinexpo and Drinks America

July 2nd, 2021


Meet Beckie Kier, Event Director for Vinexpo America and Drinks America, who has led the team on the U.S.-based Vinexpo event since its launch in 2018. Learn all about how Vinexpo New York transformed to Vinexpo …

Ep 25 - All About WineFuture 2021

February 3rd, 2021


Four crises happening at once – pandemic, economic recession, climate crisis and systemic inequalities - the largest (and perhaps best) online conference we’ll probably see this year addresses all four: WineFuture 2021.

Ep 24 - International Wine in the U.S.A.

January 29th, 2021


For a change of pace on today's episode, Mike and Emma talk amongst themselves weighing in on what it takes for International Wines to have a …

Ep 23 - Podcast about Podcasts

December 18th, 2020


According to multiple sources, there are over 1.5  million podcasts and 34 million episodes as of October 2020. 50% of all U.S. homes are podcast …

Ep 22 - Sexual Harassment in the Wine Biz

November 20th, 2020


You may have read (or heard of) the explosive report by The New York Times that reveals an ongoing culture of sexual abuse and harassment in one of …

Ep 21 - Web Savvy in the Wine Biz

November 6th, 2020


2020 has taught us many things. One of the biggest lessons learned is just how important it is to be Web Savvy in the Wine Industry.

To that end, today Emma and Mike speak with George Christie, founder of the Wine …

Ep 20 - Crisis Communications in the Wine Biz

October 23rd, 2020


Crisis communications is something that we rarely think about until we actually need it. If 2020 has proven anything, it's that a crisis can and will happen any time: Covid, fires, an injury in the winery, a tank spill, …

Ep 19 - Marketing Automation in the Wine Biz

October 16th, 2020


Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels …

Ep 18 - Leadership in the Wine Biz

October 9th, 2020


Late last year, I had a conversation with Christine Moll from O'Neill Vintner's about leadership. And she actually defines it as three things - good …

Ep 17 - Simplifying DTC in the Wine Biz

October 1st, 2020


Are you frustrated with the slowness of adoption of marketing technologies in the wine biz? It still lags behind many other industries, and the …

Ep 16 - Beverage Industry Compliance Tips and Tricks

September 10th, 2020


One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for …

Ep 15 - Blogging and Digital Communication in the Wine Biz

September 4th, 2020


Welcome, Hit the Bottle listeners, I'm your host, Michael Wangbickler. When you have an opportunity to spend an hour with one of your respected peers, it's a refreshing experience. It makes you remember why you do what …

Ep 14 - Leadership and Mentorship in the Wine Biz

August 27th, 2020


Welcome back Hit the Bottle with your host, Michael Wangbickler.

They say, “You should never meet your heroes.” The people that you admire may …

Ep 13 - PR vs. Marketing

August 20th, 2020


Welcome back to Hit the Bottle. Your host, Michael Wangbickler, has been managing public relations programs for more than 25 years. During that time, …

Ep 12 - Building Positive Emotional Experiences

August 13th, 2020


As mentioned in our last episode, we have about ten episodes we recorded late last year that we are rolling out over the next two months. The …

Ep 11 - Breaking Down Barriers in the Wine Biz

August 6th, 2020


Hit the Bottle is back! It’s been several months since we last published any episodes, and in that time the world changed. Fires in Australia, a global pandemic, and the tragic killing of George Floyd, leading to a …

Ep 10 - Wonderful Websites

November 25th, 2019


If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. …

Ep 09 - Brand Building

November 13th, 2019


Branding is one of the most important aspects of any business, large or small, B2C or B2B. A compelling brand strategy gives you a major edge in …

Ep 08 - Shipping, DTC, and 3-Tier

October 28th, 2019


Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states and DC allow direct shipments from …

Ep 07 - Event Know-How

October 20th, 2019


According to Bizzabo, an event software company, 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. There is no denying …

Ep 06 - Finding Balance

October 15th, 2019


A note about today’s episode… every mistake is a learning opportunity. Boy, did we learn a lot this episode. I may host this podcast, but I’m no audio engineer. Imagine my surprise when I went to edit the final and most …

Ep 05 - Data Redux

September 29th, 2019


Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, …

Ep 04 - Digital Marketing Basics

September 22nd, 2019


We’re living in the digital age. We have powerful computers in our pockets, and zettabytes of traffic move through the internet. We now have more …

Ep 03 - DTC and other TLAs

September 15th, 2019


According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 …

Ep 02 - eCommerce is Commerce

September 8th, 2019


In 2018, Amazon’s share of the US eCommerce market hit 49%. That’s 5% of all retail sales across the country. They did this by giving people want they want… a convenient way to shop, personalized service, and fast …

Ep 01 - Oh Data My Data

September 1st, 2019


The sheer quantity of big data available to us marketers can feel overwhelming. The term drinking from a firehouse comes to mind. But without solid …

Episode 0

August 6th, 2019


Wondering what Hit the Bottle is all about? Here's a little teaser intro to whet your appetite. Episode 1 drops on September 1, 2019.

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