As we become more dependent on social media as a means for news and information, the value of social media influencers continues to grow and evolve. For the travel market specifically, social content seems to influence travellers’ destination choices more than any other type of advertising.
Join us as we speak to three key opinion leaders in the travel scene — Thuymi Do (Adventure Faktory), Pashmina Binwani (The Gone Goat), and Mynn Lee (She Walks The World) — about the glamorous (and not so glamorous) life of a travel influencer and the possible pressures that come with it. We also touch on the current pandemic, how it has affected their globetrotting plans for the year, and what they think the future holds for the industry.
This episode is also available as a video, watch it here: https://www.youtube.com/c/ZafigoTravel/
Want to know what's coming up for Hello Zafigo? Head to www.hellozafigo.com for more info.
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